Company Presentation: How to Write One with 10 Expert Tips

In the corporate world – it’s all about how you sell your ideas, not necessarily the ideas themselves. You can have the best concept in the world, but if you can’t convince people that this will bring them benefits, then your groundbreaking idea may fall flat.

So, we have prepared for you a comprehensive guide for creating professional company presentation. Whether it’s a presentation online or a corporate presentation in a meeting with stakeholders – we will help you to get your points across to your target audience.

What Is a Company Presentation?

With company profile presentations, you can disclose the successes you have achieved as a company, get new clients, and increase your sales! With that in mind, let’s go over the key elements to remember when drafting the perfect corporate presentations.

 

10 Tips For Creating the Company Presentation

When it comes to creating a company presentation, it’s not only about the key financial data, perfect visual aids or just putting the company logo in the right corner. It’s all about innovative solutions that you can effectively convey. And we surely understand that in Publuu!

Let’s go over some unique selling points that will help you keep your audience engaged and create a compelling narrative. Here are 10 tips that will help you in drafting your own presentation.

 

1. The Art of Delivery – How to Convince People

Here at Publuu, we know that you can have even the best idea in the world, but when your presentations do not have the X factor, well, no one will pay attention to them. It’s all about convincing people.

As the authors of the Business Presentation Teaching as A Way of Developing Communicative Competence study state: The common preparation stage is of critical importance which often defines the structure and the content of speech as well as the way it is given, is the audience analysis.

With that in mind, here are few ways how you can convince people to listen to you:

• Understand What You’re Talking About – the worst thing you can do is to come to the table without understanding the company’s story, what you are talking about, or who are your potential customers; be prepared to answer the questions about your presentation;

• Keep It Simple! – make sure that your company’s mission is stated clearly, without unnecessary details that no one will remember right after hearing them. Be precise and concise.

• Be Authentic – don’t try to be someone you are not; if your style is to be a data-oriented person, you don’t need to pretend that you have an extrovert personality; and to the contrary – if you’re a people person, maybe this is the approach you need to have to present company’s philosophy.

 

2. People Buy with Their Eyes – Visual Aids

You may think that presentation design is just an addition to the idea, but in many cases – it’s the contrary. People are buying with their eyes, so your potential investors may respond better to bar graphs than to your reasonable arguments.

If you want to convince the stakeholders, you need to show the relevant data in a visually appealing presentation and you are just a few clicks away from getting them on your side.

As Inc.com states, approximately 65 percent of the population are visual learners. Hence, if you want to convince them, you need to SHOW them a different perspective.

Images, charts, and interactive elements are your friends and a powerful tool to make a lasting impression. Here, at Publuu, we strive to make the most out of presentations for our clients, so if you are having trouble, we can help you out!

The most basic tips are:

• avoid overwhelming text brackets;

• find a color scheme that fits the tone of the presentation;

• don’t overuse graphs;

• make sure that all the key figures in your presentation are appropriately highlighted.

 

3. 10 Slides, 20 Minutes, 30 Font Size – It’s All You Need

People have shorter and shorter attention spans these days, thanks to various platforms that are constantly rewarding our nervous system. As Gloria Mark, PhD, from Columbia University points out, our attention span shrunk almost two times in the last ten years. And it’s not getting any longer any time soon. So, it’s important to know that and utilize that to our advantage.

It’s reasonable then to use the 10-20-30-rule.

• 10 slides

• 20 minutes of presentation

• 30 – font size minimum

We all love a good company introduction, with key points for dozens of slides to please the clients. Nevertheless, sometimes those key points could be bullet points. Giving an example is better than just simply stating how great your company is. Be sure to keep that in mind when drafting your presentation! Or – you can use a little help from Publuu.

 

4. Practice Makes Perfect

Many success stories can be viewed from the perspective of how it all fits in the right place. But, no one sees the dozens of failures and hours of practice that went into the project.

Check your pace of speaking, see what your body language looks like in the mirror, and listen if your message is clear. The nervous laughter, stumbling on some phrases they have never spoken out loud, not keeping eye contact – those all can be resolved with a simple practice.

That way, you will garner the audience’s attention and will be able to make an emotional connection with them. Remember, there is only one first impression, so make sure that yours will be the one that will last!

 

5. Five W Questions You Need to Ask Yourself

Every presentation needs to have a structure. Whether it’s an introduction for new employees, or presenting a new strategy for acquiring new customers, if it’s a chaotic mess of a story – no one will listen. And if no one from the audience understands what you are trying to convey, then you have a problem on your hands.

That’s why it’s always important to think about the five Ws (and one H) that can, in the end, guarantee a “W” for your brand or team:

• Who are you talking to? Understanding your audience is key to winning them over.

• What kind of presentation are you hoping to create? Make sure you understand the assignment.

• Where is a product or service you are talking about? Give the audience specific information about location.

• Why would anyone care about what you are talking about? What makes you different?

• When can we start? Time frame is essential for most businesses.

• How are you going to change the market? Why your business idea is better than others.

Answering those questions can help you out in structuring the presentation and getting your point across. Be sure to show why your particular product or service is better than everyone else’s. Why can you better satisfy the needs of customers? What makes you special?

Additionally, remember to end the presentation with a call to action. It’s essential to actually tell people what you want them to do. From YouTube personalities to the New York Times, everyone tells you that it would be great if you performed an X action at the end of a video or a piece. Even something as simple as “we can do it” will do wonders.

 

6. Language of Benefits

When drafting a company presentation, it’s important to highlight why your company will bring benefits to clients. To do so, you need to utilize the language of benefits. It’s a way of phrasing that will make the client feel that your company will take great care of their business. Here are some tips on how to use it:

• Remember about benefits not only features.

• Be sure to focus on the positive aspects of the product/service.

• Target the audience rather than overselling the product/service.

• One advantage leads to another, creating a network of benefits.

Utilizing those strategies can be key in introducing your ideas to the stakeholders or clients. With the right tone and feel of your presentation, they will be more likely to work with you in the foreseeable future.

 

7. Find Solutions that Work for Particular Audiences

Let’s ask ourselves an important question – is the presentation for us? Or is it for the audience? Well, it may be a simple question, but many people find it confusing. We have seen this many times in our practice. Some companies tend to focus more on being right than trying to convince the audience.

Here is a real-life example from a few months ago. We were advising a client who wanted to create a presentation for an online flower delivery service. They insisted on red color in the promotional materials which was not that great when it comes to transparency. Everything just blended together making it basically unreadable.

So, we had two ways of convincing them that it was not a great idea. We could tell them that we have lots of experience in the field, that the red color itself is aggressive and not that great for marketing, that we have studies, and research behind us, etc. Unfortunately, we felt like they would not respond to this line of argumentation well, and would probably just end the partnership there and then.

So, to keep the brand consistent, we helped create a business presentation that was in the color scheme the client wanted but filled the background with a more light-raspberry color to fill in the blanks. Result? Everything was visible and transparent, and our clients got what they wanted. Simple as that!

 

8. Presentation Savoir-Vivre

When drafting a presentation, make sure to send everyone a copy before or after the meeting, depending on the kind of situation you are in.

Additionally, make sure that you are not the person who creates 50 MB PowerPoint presentations in a file format that around 50 people in the entire world use.

Do you know what is a great file extension that serves as an excellent PowerPoint alternative? Flipbook – an HTML5 publication. And how great it is to get a simple link rather than an information bomb that will clog everyone’s inbox!

And if you are unsure of how to go about it – send it to us and we will be more than happy to help you out!

 

9. Engage the Audience!

Another important thing to keep in mind when it comes to drafting a presentation is that you need to engage the audience. A great way to do so is to create polls or Q&A sessions that will activate the stakeholders and make them feel involved in the process. You will be able to garner their attention and get even better results.

What also works wonders is the anecdotes and case studies that will help you illustrate your points. Make sure to show them that you are not doing just an internet research-kind-of presentation, but that you are actively involved in the topic.

 

10. Technical Analysis

Although it may feel as if it’s another fantastic way of analyzing your ideas – we are actually advising you to check the cables in the conference room. It may seem silly, but getting stonewalled by a piece of equipment is not the best start to a presentation.

Additionally, make sure to create a backup copy to ensure that you will not accidentally lose your file and all the information you have gathered.

 

How to Write the Company Presentation?

 

Company Introduction

When introducing your company, briefly describe the major services it provides to customers. If you have a specific advantage over the competition, let your clients know. For instance, if you sell flowers, mentioning unique aspects such as creative arrangements or special delivery services can be beneficial. Additionally, share anecdotes from the past to make your presentation credible and engaging.

 

What Are You Offering?

It’s essential to present your offer clearly, demonstrating unique solutions. It’s one of the key elements of every presentation, as people are most interested in facts and figures after all. Make sure to lay out your offer in an understandable way using the language of benefits that support your claims. Highlight your unique selling points (USPs) that make you stand out from competitors. For example, specify if you have exclusive distribution agreements or patented products that give you an advantage in the market.

 

Be Proud of Your Achievements

Make the clients aware of how professional and experienced your team is about the work. This is your “the boasting session”! For example, you can list all the PhDs in your company to assure potential customers of your high professional standards. Make sure to additionally let them know about your great partnerships to provide them insight into what you have already accomplished and who you worked with.

 

Share Your Success Stories

Show your past projects that you are proud of and include recommendations from other clients. Why? Well, if your clients would see your successes they are more likely to go into business with you. From your own experience, you know that the best review for a restaurant is seeing a line of people waiting to get in. Show your clients that people enjoyed your products and services. Sharing your success stories can encourage potential clients to trust your company.

 

Reviews and Testimonials

In addition, make sure to add testimonials and reviews to your presentation. That way, you will be able to reassure your clients about the quality of your work. If other people had positive experiences with your company, it may convince others to check it out as well. For example, if someone sees that you have lots of positive reviews, they may be more interested in investing in your business. People drive people, it’s a tale as old as time.

 

Keep an Open Line

It’s important to give the clients the opportunity to ask questions but not overwhelm them with pushing to make decisions right there and then. Give them space to breathe, make them feel as if they have the time to think things through, but that you are willing to talk with them even more if they need to. Add contact information at the end to keep the clients aware of your flexibility.

 

Examples of Successful Company Presentations

Now, let’s go briefly through the examples of successful company presentations we have seen throughout the years.

 

Apple Keynote

Steve Jobs, alongside Tim Cook, created the gold standard for modern tech company presentations. Everything is clean, minimalist, and high-quality with minimal text. Both of them are storytellers at first, with lots of live examples on-stage and anticipation building before the presentation even starts. They company profile presentation deals with emotions rather than simple facts.

 

TED Talks

Not a company presentation per se, but it can essentially work as one. Most TED Talks rely on the powerful opening line to get the attention of the audience and roll with it. They have a clear structure with the beginning, the middle, and the conclusion of their story. People connect with it on an emotional level, as they are often filled with personal examples and great visual aids.

 

Amazon Shareholder Letters

Jeff Bezos created one of the most successful companies in the world. So, we can safely assume that he knows a little bit about the company presentation. Amazon Shareholder Letters are known for their quality and long-term vision. It’s transparent about the successes of the recent year, but also the challenges they may be facing. with engaging writing and great vision, those are among the top in the world.

 

Conclusion

And that’s it! We hope that you found this article informative and enjoyable. If you want to find more interesting ones about presentations, office-related topics, and just plain tech knowledge – check out our blog.

And if you have troubles with drafting your very own company presentation – let us know. We’d be more than happy to help you out! See you in the next one!

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