Knowledge Base > Presentations > How to Create an Effective Business Presentation?
A good business presentation is about much more than the slides you unveil when performing in front of the general public, senior management in your organization, or even a venture investor. To create an effective business presentation, you need to master several skills, from public speaking to the ability to seem likeable by your audience. Many are stressed out by just the threat of making a business presentation, while others look forward to it. Our tips will help you create this powerful business presentation and keep your audience waiting for more!
How to prepare a great business presentation
Regardless of how you feel about it, in the contemporary business world many employees must communicate their discoveries and ideas to an audience as part of their professional lives. Public speaking skill is a must, and business presentations require good speech proficiency and charisma – but this isn’t too hard to master with our tips. Business presentations are an excellent opportunity to talk directly to individuals who are interested in your industry, to get ideas for moving your initiatives ahead, and to form important personal relationships.
Determine why you’re creating a business presentation. Essentially, a corporate presentation is intended for usage within the company or to highlight your accomplishments at trade exhibitions, conferences, major events, or shows. Decide early on your topic matter, who your target audience will be and what message you want to send them. These points will guide you towards the entire presentation.
When creating a business presentation, avoid information overload. This is how it should be: one corporate presentation expresses one idea. For the viewer, too much information might be perplexing. Remember that a good presentation is not just your PowerPoint file – it’s issues you talk about, the point you’re making and the story you tell. You need to be able to speak about your business with passion, and know when to talk and when to ask questions.
Use visual tools to communicate your point. You may easily communicate highly technical topics to your audience without using too many words if you use visual aids in your business presentation. Many people distribute leaflets; you may substitute Publuu flipbooks for them.
How do you give a powerful business presentation?
Know your Audience
Knowing your target audience is the first step in creating a powerful business presentation. Internal corporate presentations differ greatly from those intended to pique the interest of customers. As a result, you must conduct research to determine who your business presentation is intended for.
The first step in preparing your business presentation should be a brief examination of the audience who is going to receive it. You must identify their needs, both in terms of the information they require from you as well as the manner in which you will present it to them.
To do so, you must first determine the form that will pique their interest, as well as the amount of information they will be able to absorb. This is determined by the group that will be listening to your business presentation. A wealthy investor is likely to be intelligent but extremely busy, for example. Think what needs this person has and how can you satisfy them.
Flipbooks – great way to give business presentations
You can greatly improve your business presentations by using flipbooks, which are a popular format among many audiences. But what exactly is a flipbook? A flipbook is a type of interactive document you can use for your interactive presentation. It has the appearance of a real book, with pages that can be flipped through (complete with page-turning sound effects, shadows. bending corners, etc.). It looks exactly like a printed e-book, with pages that can be flipped and turned, thanks to the latest HTML5 technology – without the cost of printing! Flipbooks are far more effective than PowerPoint’s PDF and PPT formats.
Publuu is a well-known flipbook creator. By replacing a boring slide show with a flipbook from Publuu, you can create great business presentations for your clients while adding style and creativity. If you take a look at Publuu’s offer you’ll discover that Publuu makes it simple to convert Adobe PDF files (including those created in PowerPoint) into beautiful flipbooks that open instantly without the need for additional software. You can publish digital business presentations in flipbook format in no time and capture the attention of your audience.
But flipbooks are not just a version of e-books. With flipbooks you can add elegant multimedia elements to your business presentation – links, image gallery and background sounds. They combine the features of a classic PowerPoint presentation and a catalog that you hand to the recipient. Flipbooks from Publuu are becoming more and more common, and are a great choice for your business presentation. Moreover, they will allow you to turn any digital document into a high-quality business presentation, which is a great idea that can help you stand out and present an existing document to the audience.
Publuu’s presentation example
MAKE YOUR OWN
Know your subject
You must know what you are talking about in order to give a successful business presentation. Usually, you need to have the necessary skills and be familiar with the main ideas of your company. Planning and research will help you deliver an outstanding business presentation. Each of the main points you discuss should be familiar to you. Even if they are laypeople, your audience could notice that you don’t know what you’re talking about. Your credibility is harmed by your lack of knowledge on the subject. A good presentation requires competence, so make sure you’ve done your homework.
Don’t delegate it; you must be knowledgeable about the subject, especially since you will most likely be answering questions from the audience. Do your research on your own. Prepare for your business presentation in the same way that you would for a test. Familiarize yourself with two or three key sources of information; you must know more than just the main points of your presentation.
The event for which the business presentation is being prepared will also influence its structure. When speaking in front of nonprofessionals, you can safely use a topic-based approach, making general statements about the main topic and sending the details to those who are interested later. People who know what you’re talking about will be much more interested in details and specific examples. When dealing with business experts, be prepared for discussions and people who point out issues you didn’t expect.
Tell, don’t sell – tell a story, don’t force your product
People visualize things in terms of stories rather than data because, since the first ape fell from the tree, we have thought in terms of stories. If you want to tell people something, you must tell them a story. Data and statistics are powerful tools and no business presentation can function without them, but storytelling can be compelling because it affects both minds and hearts.
All public speaking expert seem to agree that people think in terms of stories, whether they are coworkers, bosses, or investors. Our minds evolved to tell stories and share them with other apes.
If possible, begin your presentations with an anecdote that relates to the topic of your presentation. Incorporate story threads into your content – stories always hold people’s attention. Your story needs to accompany the main flow of the presentation – be sure to return to it in your speech to get your message across.
Instead of telling your audience about the benefits of your product, tell them about a real-life experience with your service. For example, “When I published the presentation in flipbook format, it received seven times the number of social media likes as when I did it in Google Docs”. Allow the audience to consider the change and what will occur if they choose our product. Any presentation, whether a business proposal or business presentation is made to influence the audience and change their minds about your company.
A story must have a distinct beginning, middle, and end. When you end a business presentation end it with a story, then the audience will understand and remember it better than dry facts. Use names, examples, pictures, or anything else that is real and tangible.
Show us the money!
Visuals are a crucial part of creating eye-catching presentations for your audience. Photos, videos, and art are excellent means to convey your message. To make raw data seem more relevant, use data visualizations such as bar graphs, pie charts, and others. Since you are delivering a business presentation, you need to present things and use all the channels to their maximum potential. Avoid walls of text – not even students want to see what they hear.
Never tell your audience what they’re seeing. There’s nothing worse than PowerPoint slides filled with walls of text – well, maybe slides with images and the speaker forgetting what he was going to talk about. The truth is, that your speech needs to function on its own and slides need to accompany it. That’s also another reason why you need to create a good story for a business presentation – storytelling helps you guide your speech and sustain your message as you introduce the audience to your company profile.
How to present yourself for a business presentation?
Remember, the important part of being confident, is convincing yourself that you’re confident. It’s perfectly acceptable to be anxious, but you don’t have to show it. The more self-assured you appear, the more assured you will feel. You need to appear casual and in control when you present your business presentation to the audience of high-profile listeners. This does not imply that you should be arrogant. Just try to relax and tell yourself that what you’re doing isn’t out of the ordinary. Remind yourself that your audience is unlikely to be able to notice your anxiety. Before you start delivering your business presentation, take a big breath and exhale.
An important part of seeming natural is body language. To seem confident, straighten your back and face the audience. Maintain a straight posture with your head up and your shoulders back and relaxed. Don’t turn any portion of your body away from the audience. Try to stay active and move your hands to seem natural, when delivering your business presentation.
Relax beforehand. You can’t go into a business presentation sweating bullets or stuttering because you’re so nervous that you can barely see straight. Instead, take a breather at least a few hours before your business presentation, whether it means drinking a cup of hot cocoa, meditating, or going for a walk. If you’re calm and relaxed, your audience will find it easier to connect to you. Your goal is connection, not perfection. Instead of providing a flawless business presentation, you want to connect with your audience, and it’s a lot simpler to do so if you act natural, like you do everyday.
Arrive early to get a sense for the venue where you’ll be giving your presentation. You’ll be less stressed if you perform in familiar surroundings. If you’re giving a presentation in an auditorium or similar large facility, take a stroll around it or sit in the audience to get a sense of the space.
What to wear when delivering a business presentation
To deliver a professional business presentation, you have to dress professionally as well. Start with a button-down shirt with a collar. Bright colors and patterns should be avoided in favor of basic, bland hues like white or mild pastels. Match it with a blazer or a woolen suit jacket, preferably in a dark hue like black, navy, gray, or brown. The single-breasted design would be more elegant.
Match the color of your trousers to the color of your jacket, preferably as a part of a two-piece suit. If you’re a woman, a knee-length skirt is a good option. Women’s work clothing includes both pants and skirts, and so you can choose a pencil skirt in the same color family as your suit jacket, such as black, navy, gray, or brown. You need to appear professional when delivering a high quality business presentation, and bright color distracts from your consummate professional appearance.
Match the suit with a pair of polished leather shoes. Men could choose formal lace-up styles in black or dark brown, such as Oxfords. If you’re a lady, low heels are OK, but high heels or similar designs that seem more seductive than professional should be avoided. The most acceptable and least conspicuous shoes are black and dark brown.
Finally, keep your jewelry and accessories subdued. Both men and women are affected by this. Watches and other pieces of jewelry should be kept to a minimum. Avoid any non-traditional jewelry, such as piercings in your eyebrows or nose. Keeping your accessories to a bare minimum while delivering a business presentation can let you appear more professional and elegant.
Main steps in preparing a good business presentation
To prepare a solid business presentation, you should always consider its purpose. When it comes to organizing an outline of a speech, you should always start with its end in mind. Consider what you’re attempting to say and select the most effective way to say it. Start by making a list of your most significant points. Check to see whether you can come up with an effective, crucial point that will stick in people’s minds. What is one thing you want your audience to remember from this presentation?
Don’t merely throw information to your audience. Consider the impact this information will have on the people who listen to your business presentation. What point are you attempting to make with the data? To make the most impact on your audience and effectively create and plan your business presentation, learn about your audience’s background. If they aren’t aware of your subject, you’ll need to incorporate specific information in your presentation and make sure you have the time to do so. Ask friends and family how do they see your business, ask them for various tips, and summarize them in form of some bullet points. Use the answers to make notes as you design crucial PowerPoint slides.
You should also think about what your audience is hoping to get out of your business presentation. For instance, are you attempting to sell them a product, introduce them to a new idea, or change their mindset? To understand your listeners, you should also consider the demographics of your target audience. Do you have a harder audience, or a group of individuals that are thrilled to hear what you have to say?
When preparing a business presentation, begin with a strong opening statement. After you’ve gathered your data, you can begin planning out the exact appearance of presentation. A presentation must begin with a strong opening that captures the attention of the audience. If you want to advertise your business start with saying something powerful about your company – especially if it’s controversial. Usually you have something that distinguishes you from your competition – any professional public speaker would advise you to start with that! If you follow tips like these, you will become a great speaker yoursel in no time.
Of course, take care to introduce yourself – establish your identity and, more importantly, your credentials. Tell them your business skills and explain why it’s you as a speaker will introduce them to your company. With a question or an unusual fact, start by grab your audience’s attention. Start with something personal, like the story we mentioned above. You have the option of working on your key points first and saving the introduction for last – that will help you make your point and deliver the message effectively.
To make your ideas more apparent to your audience, use connecting statements and phrases, which bridge the gap between ideas. Use phrases like “for example”, “And another thing”. You need to make your presentation seem more consistent and flowing naturally. You can’t just go between bullet points, counting one-two=three. You need to inform your audience that you’ll be switching subjects, preventing them from becoming confused.
And finally, take care to end your business presentation properly. A conclusion should go back to your introduction and summarize your arguments, leaving your audience thinking about the subject you covered. Keep your conclusion succinct, since it should only take up 5 to 10% of your business presentation, even only one slide. In the conclusion, restate your main point. Begin with something like “As you can see…” and then restate your primary argument succinctly. A visual aid might also be beneficial. Add one last graphic aid that summarizes your idea and will stay with the audience for a long time.
These tips can help you in crafting a successful business presentation, but it’s all up to you and your public speaking skills to make it work!
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