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How to guide – all you need to know

how to guide - all you need to know

If you’ve ever found yourself stuck in the middle of a difficult task, searching for answers to a problem, or wondering how to do something, you know the frustration that can come with it.

That’s where a how-to guide can be a game-changer. You can make an engaging how-to guide with a digital booklet maker. A how-to guide or a step-by-step guide is a powerful tool for sharing knowledge and providing step-by-step guidance on a particular task or process. Below you’ll find an example of a digital how-to guide and everything you need to know when creating your guide!

Publuu’s how-to guide example

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In this article, we’ll explore the world of how-to guides, discussing their definition, importance, and all the details of effective writing style.

Whether you’re a business owner, an educator or just looking to share your expertise, understanding how to write an effective how-to guide is a valuable skill. So, let’s dive in and explore the world of how-to guides together!

What is a how-to guide?

how to guide - what is it?

Have you ever tried to do something or learn something new but got stuck in the middle? As we all know, it can be frustrating to run into a problem and not know what to do next. This is where a how-to guide comes in!

A “how-to” guide is a document or a guidebook with step-by-step instructions for how to do a certain process or task. These days, a lot of these step-by-step guides can be found online as articles or even video tutorials. They are typically step-by-step instructions that cover a wide range of topics, from how to winterize a backyard to how to become an expert in social media.

These step-by-step guides make it easy for people to learn new skills and understand complicated processes. They can help people learn about new tools, apps, or devices and acquire best practices, tips, and other useful information. How-to guides can also be very helpful for advanced or dangerous tasks that need safety information to keep the reader from getting hurt thanks to detailed instructions within.

How-to guides are also a great way for businesses to reach new customers with good content. Just think about how many people search “How to…” on search engines like Google every day. Making a good how-to guide can help you stand out from the competition and establish your brand as a reliable source of information.

To make your guide stand out, you should create a guide using more advanced techniques. For instance, you can instead of PDF keep the readers engaged using an innovative flipbook. If you use Publuu ebook creator to convert your how-to ebook to PDF flipbook format, it will not just be available to be read in the browser, but easy to share on social media or other channels of communication.

Why are how-to guides important?

How-to guides are a must-have for anyone who wants to teach others new skills or share their knowledge. By giving written instructions that are clear and to the point, you can make complicated tasks and processes easier for a wider audience to do. Whether you own a business, teach, or just love to share what you know, a well-written how-to guide can help you connect with your audience and make a real difference.

Moreover, how-to guides are easily shareable, making them a great tool for reaching new audiences. Whether it’s through social media, email, or other channels, a well-crafted how-to guide can be an effective way to reach potential customers, clients, or readers. One of the best ways to boost your website in search engine results is by crafting a proper how-to guide – and sharing it using Publuu.

Who should write a how-to guide?

Who should write a how-to guide?

How-to guides can be written by anyone who knows how to do something. In your company, this should be the most knowledgeable person – perhaps partnered with a writer who can present a step-by-step guide or create a training manual for your employees.

Making a how-to guide is a great way to share your knowledge and help the target audience in learning new skills, whether you’re an expert in your field or just really interested in a certain subject.

Businesses can also help their customers or clients use their products or services more effectively by making how-to guides. For example, a software company might make a “how-to” guide to help people figure out how to use their product’s features, and a store might make a “how-to” guide to help people figure out how to use their products.

How-to guides can also be used by teachers to help students learn new skills or finish their homework. By giving clear instructions and examples, teachers can make it easier for students to understand difficult ideas and tasks.

Creating a how-to guide step-by-step?

Research your audience

Before you start writing your how-to guide, it’s important to research your target audience. By understanding their needs and interests, you can tailor your content to better meet their expectations. This can involve conducting surveys, analyzing website analytics, or engaging with your audience on social media to learn what they need. Use tools like answerthepublic to learn what they need and answer questions they are asking.

Understand your topic

Understand your how-to guide's topic

Once you have a good understanding of your audience, it’s time to dive into your topic. Research your topic thoroughly, exploring different resources and gathering valuable information that can help you explain the process in an easy-to-understand manner. This can involve reading books, watching videos, or speaking with experts in the field.

Structure your content

To create a clear and effective how-to guide, it’s important to structure your content in a logical way. Begin with an introduction that sets the stage for your topic, then break down the process into steps or sections. Use clear headings and subheadings, and consider adding bullet points or numbered lists to make the content easier to read. If this is a step by step guide, describe each step as a separate paragraph.

On the other hand, if you thrive on writing content in a more poetic manner that may force readers to reflect on your message, you should definitely try creating a chapbook! Chapbooks are a great way to express your thoughts and feelings accompanied with them, which should not take place in the how-to guide.

Add useful images, videos, and descriptions

To help readers understand the process, it’s important to include visual aids such as images, videos, and descriptions. Images and videos can help illustrate each step of the process, while descriptions can provide additional context and detail. Be sure to choose high-quality visuals that are relevant to the content.

Publuu flipbooks help you create PDFs containing video content. Only by using our flipbook you can easily embed how-to videos in the content of your step-by-step guide so that it’s viewable in any browser. You can change a boring PDF into a perfect instruction manual, by using Publuu interactive hotspots.

Share your how-to guide

Once your how-to guide is complete, it’s time to share it with the world. Consider publishing it on your website, sharing it on social media, or distributing it to your email list. Encourage your audience to share the guide with others who may find it useful, and be open to feedback that can help you improve the guide in the future.

Thanks to Publuu’s innovative ebook creator, you can convert your e-book step-by-step guide to the flipbook format viewable online… and your readers can share it to their social media with just a click. You can post links to relevant content in the file and place hyperlinks inside the ebook.

The benefits of creating how-to guides

benefits of creating how to guides

How-to guides are great to read… but they are even better to write and share. Providing relevant and comprehensive how-to guides can boost a company’s brand exposure. People sharing these instructions can make them famous and drive more traffic to your website. For example, a cookery website with a how-to guide on how to make the perfect pizza might become highly popular and improve the brand’s awareness.

When a company provides a well-researched, detailed, and useful how-to guide, it can help develop trust with its audience. People may be more likely to trust the company and its products or services if they find the advice useful and accurate. You can position yourself as a guide and leader – put your logo and website address on any guide you create, so that if it goes viral, it’ll lead the readers to a specific page.

How-to manuals can be a useful resource for clients who want to learn more about a specific topic. A corporation can add value to its clients and establish a loyal following by providing a comprehensive guide. This is especially useful if you work in an industry that’s based around DIY like home repair or computer maintenance. People who want to gain a new skill will remember your brand.

Businesses can utilize how-to guides to generate leads by providing them in exchange for contact information. With Publuu forms, for example, you can share a guide as a flipbook, and then allow access in exchange for a visitor’s email address.

Best practices for better how-to guides

Keep it simple

When creating a how-to guide, it’s important to use simple and easy-to-understand language. Avoid using technical jargon or industry-specific terms that might confuse your readers. Keep sentences short and to the point, and use bullet points and numbered lists to break down complex tasks into simple steps.

Link to other resources

Including links to other resources in your how-to guide can be helpful for your readers, as it provides them with additional information and resources to expand their knowledge. Consider linking to related articles, videos, or tools that can help your readers achieve their goals.

Include visuals

Include visuals in your how-to guide

Images and videos can help your readers understand complex concepts and steps more easily. Use screenshots, diagrams, and videos to illustrate key points in your how-to guide. Make sure the visuals are clear and of high quality and include captions or descriptions where necessary.

Avoid using passive voice

When writing a how-to guide, use active voice to make it more engaging and easier to read. Passive voice can make your guide sound dry and boring, so avoid it as much as possible. Use active verbs and focus on the reader as the subject of your sentences.

Break up the content

To make your content more scannable, you should break your how-to guide into smaller sections or steps to make it easier to read and follow.

Use headings, and subheadings, to divide the text and make it read naturally. Short paragraphs tend to be memorable, especially if they are focused on one idea.

Use ordered and bulleted lists to mention all points that can occur, in a logical order. Steps to perform in a specific task should be mentioned one after another using numbered lists, while these you can do in no particular order can be mentioned using bullet lists.

When laying out the guide, use images. Illustrations can help you create consistent imagery and illustrate the guidelines and text.

Things to remember when writing your how-to guide

When writing a how-to guide, it’s important to remember several key elements that must be a part of the gig. Mention everything the reader needs to complete a task.

Firstly, clearly state the name of the task or job the guide is addressing. This creates an intuitive title and helps you create a good how-to booklet.

Next, provide a numbered list of the steps required to complete the task, with an explanation of what happens in each step. Be sure to be as clear as possible to help the reader complete a task in a simple manner.

Additionally, it’s helpful to include visuals such as images or videos to help the reader understand the steps better. If you want to publish your informative piece as a Publuu flipbook, add animated gifs and videos.

Finally, the possibilities for additional content are endless, so get creative and think about how you can bring your guide to life. The PDF format is particularly useful for technical process documentation, as it allows people to visualize each step and understand what the end result should look like, ensuring that all steps are followed accurately.


How-to guide examples

The recipe how-to guide

The recipe how-to guide

This recipe guide from explains how to make a chicken using step-by-step instructions, but also advises what to serve with your dish. It uses simple, concise language and its’ easy to understand.

The B2B how-to guide

The B2B how-to guide

This guide tells you how to create a content strategy – and unlike many other guides it focuses on specifics. You can download it as a PDF – and if you want to follow this example you can use Publuu to publish it as a beautiful flipbook.

The product-related how-to guide

This guide on purchasing homes is presented in Publuu’s innovative flipbook format. Note that it looks realistic and can be embedded in your content and newsletters – and the reader can learn everything they need about your product.

The lifestyle how-to guide

The lifestyle how-to guide

Martha Stewart’s name endorses this guide, but it’s worth noticing that it’s also very to the point and intuitive to grasp.

The business how-to guide

business how to guide is a great example of what you can share with your coworkers or new employees

Wikihow is a good source for many guides. Even if the advice isn’t necessarily very elaborate, it’s nonetheless a good idea to read and analyze the articles and try to understand how do they work and how well they’re written.

Resources to help you write your guide

There are many free templates, guides and toolkits that can help you create a guide for your readers. One of the best solutions that can help you write for a specific audience is wikihow. You can use the guides there to create your own instructions and learn how to write effective tutorials.


In conclusion, creating a how-to guide is a valuable skill that can benefit anyone, from business owners to educators to individuals who want to share their expertise. By understanding your target audience, researching your topic, and structuring your content logically, you can create a clear and effective guide.

Adding visuals, including links to other resources, using active voice, and breaking up the content can all make your guide even more engaging and easier to follow.

With the right approach and tools like Publuu’s innovative flipbook creator, you can share your knowledge with the world and make a real difference.


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