MENU - Menu

Knowledge Base > Portfolios > The Most Popular Types of Portfolio

The Most Popular Types of Portfolio

Why Do I Need a Portfolio?

If you’re a creative person, a freelancer, or self-employed, you need a portfolio collecting your work. A freelancer portfolio is a representation of all your crucial skills and experience. It is an invaluable tool for any creator who wants to gain new clients, reflect on their history and grow their business – it presents samples of your work and demonstrates your skills.

If you think you need to create a portfolio, you have many opportunities. You can make an online portfolio as an interactive website on the Internet or as a printed booklet your readers can flip through to quickly familiarize themselves with samples of your work. A PDF portfolio is also a great option – since it combines the benefits of an e-book or scrapbook and can be easily shared with potential clients.

In this article, we’ll explain what types of portfolios you could create as a freelancer, what type of portfolio to choose for a given specialty, and how to make it well-suited to your industry.

Publuu’s portfolio example

View more online portfolio examples


Where To Create a Portfolio?

Your portfolio is responsible for the first impression prospective clients have of you. When you want to create your own portfolio as a freelancer, you have many options, from creating a portfolio as a website to a physical portfolio in the form of a book or folder with samples. Here are the types of portfolio available:

  • Online Portfolio: Many different platforms allow you to create a free or paid online portfolio website. You can use sites like Squarespace, Wix, or WordPress – many of which offer online portfolio templates. Their main disadvantage, however, is that a prospective customer can’t download such a portfolio to their drive to compare with potential employees later.

  • PDF Portfolios: A PDF portfolio is a great option if you want a portable and shareable collection of your works. PDF portfolios can be easily created using various software like Adobe InDesign or Microsoft Publisher. However, not everyone can download such a portfolio to their phone, for example, or view it comfortably on a small phone screen.

  • Publuu Flipbook Portfolio: Thanks to the technical capabilities of the Publuu cloud, you can convert your PDF to flipbook format with high-quality images and fonts with realistic page-turning effects. Not only does this look great, but you can easily access your flipbook portfolio on any HTML5-compatible device.

  • Social Media Portfolio: Social media portfolio sites like Behance, Dribble, and LinkedIn can also be used to showcase your work to potential clients. This is a great way to display your work to a wide audience – but they might also limit access to your work. Not everyone outside the industry has heard of Behance, for example, and you have to register to browse the images.

  • Physical Portfolios: A physical portfolio is a less common option these days but it can be an excellent choice if you want to give potential clients a tangible copy of your work. A physical portfolio can be created by printing out your work and placing it in a binder or folder, or you might decide to print it out as a book – especially when you’re an established artist.

Regardless of where you choose to create your portfolio, it should be well-designed and easy to navigate. Your portfolio should reflect your skills and experience and help potential clients understand why you are the best person for the job.

The Most Popular Types of Portfolio

Student Portfolio

This student portfolio is designed to reflect a student’s progress, development, skills, and achievements over time. A well-prepared student portfolio provides a complex view of a student’s abilities, making it an invaluable tool for both students and teachers.

With such a portfolio, teachers can, at first, glance, gain insight into a student’s development, identify areas for improvement, and can provide constructive feedback on the learning process. In many tertiary schools and colleges, the student portfolio is a very common recruiting tool: it succinctly summarizes a student’s strengths and overall achievements and shows his or her best points.

student portfolio

Creating a solid student portfolio requires careful selection and presentation of various elements that show the student’s development. Written samples, such as essays and scripts, show the evolution of writing skills, while visual artwork and crafts reflect creativity and artistic progress. You can learn more about student portfolios in our Knowledge Base.

Often when creating such a portfolio, it should combine interactive elements with easy navigation – something that flipbooks from Publuu can easily help you with. Tools like Publuu offer you the ability to turn a portfolio into an interactive online document, bridging the gap between traditional and digital formats.

Professional Portfolio

A professional portfolio is an ideal tool to present your knowledge, achievements, and potential for employment and career advancement to prospective customers. You can include a consolidated collection of your work and credentials, offering employers a holistic view of your qualifications.

A professional portfolio typically includes crucial elements, such as a resume, outlining your experience and skills and highlighting your qualifications for the position. Achievements, awards, certificates, and licenses can further enhance your image by providing tangible evidence of your capabilities. The key to a professional portfolio, however, is your work and samples of your skills – photos, code snippets, or music, depending on your industry.

When preparing a professional portfolio, it’s a good idea to tailor your portfolio to the position you’re applying for, excluding unrelated work, and focusing only on the related content. When creating a portfolio, prioritize examples that demonstrate your proficiency.

Use tools like Publuu to create an interactive online portfolio that showcases your work professionally and seamlessly. With online flipbooks, you can create an attractive and structured portfolio, which effectively showcases your expertise to potential employers. If you want to have more information on creating a professional portfolio, you can learn it from our articles.

Architecture Portfolio

An architectural portfolio is a visual representation of an architect’s design skills, problem-solving abilities, and professional journey. Creating a compelling architectural portfolio requires a strategic approach to presenting projects, accomplishments, and experience clearly and engagingly.

architecture portfolio cover

To create an effective architecture portfolio, focus on presenting efficient architectural solutions and highlighting your capabilities to demonstrate your suitability for the role. Design your portfolio with both creativity and clarity in mind, providing a structured and well-organized presentation of your projects.

There are many ways to enrich your architecture portfolio and you’ll find more templates, guides, and ideas when browsing our website.

Photography Portfolio

A photography portfolio is a collection of your best photographic work by an individual, selected to demonstrate your skills, style, and artistic vision. Like an artist’s portfolio, a photographer’s portfolio is a key tool to show their work to potential clients, employers, galleries, or for personal branding purposes.

photographer portfolio

The portfolio should be tailored to the target audience, whether a potential client looking for specific types of photography or a gallery evaluating the photographer’s artistic approach. The work in your portfolio should highlight the creator’s strengths and areas of expertise, covering a range of subjects, styles, and techniques.

A well-structured photography portfolio not only reflects the photographer’s technical skills and artistic eye but also conveys the narrative, style, and ability to capture emotion through photos. There are many ways to create a photography portfolio and we describe them all in our guide.

Model Portfolio

A model portfolio is a carefully curated collection of professional photographs that showcase a model’s looks, versatility, and potential in the industry. It is an excellent tool for attracting potential clients, agencies, and employers.

It’s worthwhile to partner with professional photographers to capture a wide range of high-quality images. As your career progresses, models can refine and expand their portfolios with new photos that reflect their growth.

model portfolio sample

The model portfolio should include high-quality, well-lit professional photos that convey the model’s potential and versatility. It should also have a distinct personal style that reflects the model’s personality.

It’s also worth choosing flexible portfolio tools. With flipbooks, they can be easily shared, updated, and maintained throughout the model’s career, allowing new photos and information to be added as the model’s experience and style evolves.

Graphic Designer Portfolio

A graphic design portfolio is a collection of a designer’s best work, showcasing his development, creativity, and style. With these works, you can demonstrate your skills and attract potential clients, employers, or collaborators.

Personal branding is an integral part of a designer’s portfolio. It is an opportunity to enhance your portfolio with your unique personality and style. Your portfolio is not only a showcase of your work but also tells the story of your design and captures your philosophy.

graphic design portfolio template

When you create your portfolio, quality should always take precedence over quantity. Each piece should represent the scope, versatility, and expertise of the designer. Whether it’s a PDF, a website, or an interactive flipbook, the graphic designer portfolio should showcase the designer’s ability to communicate effectively through visual projects.

Writing Portfolio

Creating a writer’s portfolio collects the best texts that are a great representation of the writer’s skills, style, and knowledge. It serves as a reflection of capabilities and as a tool to demonstrate proficiency in various genres and forms of writing. As you complete new content and gain more experience, update your portfolio to reflect your latest and most impressive work.

writing portfolio

Decide whether you want to create a portfolio on a website or an interactive e-book in PDF format using tools such as Publuu. Each format has its advantages, so choose the one that fits you and your target audience.

To create an effective writing portfolio, choose different elements that highlight the scope of your writing. Include samples from different genres, such as articles, blog posts, essays, press releases, creative writing, and more. Focus on quality rather than quantity.

Teachers Portfolio

A teacher’s portfolio is a collection of documents, examples, and reflections that demonstrate a teacher’s professional development, philosophy, achievements, and expertise. It serves as a means for teachers to demonstrate their teaching skills, methodology, and commitment to continuous improvement.

teacher portfolio

If you want to create a portfolio as a teacher, prepare a wide range of evidence that reflects your teaching philosophy, practices, and accomplishments. Include lesson plans, student work, assessments, classroom management strategies, instructional materials, and professional development certificates in your portfolio. Gog examples of students’ work show their progress and the effectiveness of your teaching.

A teacher portfolio should also include a resume that outlines your education, teaching experience, certifications, and relevant skills. The more your potential employer can tell about you, the better.


A portfolio is an essential tool for all creators. It captures skills, experiences, and accomplishments, serving as a powerful asset to attract clients and showcase your expertise. The choice of portfolio type depends on factors such as your profession, the nature of the content, and the intended audience. Whether digital or physical, a well-crafted portfolio is crucial to leaving a strong impression and advancing in your field.

You may be also interested in:
Best Digital Portfolio Designs
How To Create a Professional Portfolio?

Convert your PDF to flipbook today!

Go beyond boring PDF and create digital flipbook for free.
Register with Publuu for free today and check out all the smart options we prepared for you!

Create a portfolio now