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How to Sell eBooks in 6 Easy Steps

The evolution of digital publishing platforms, like Publuu, has revolutionized the way we share knowledge and express creativity. Publishing a book used to involve navigating a sophisticated and frequently exclusive industry. Nowadays the aspiration to self-publishing has become more accessible than ever before. Thanks to creativity, passion, and unlimited access to knowledge the world is more attainable than ever before. Consider the array of options offered by platforms like Publuu, especially: book maker online , this particular platform allows users to format their work, and integrate multimedia elements, making the content more interactive and engaging. Creating your ebook is now remarkably straightforward, allowing you to share your knowledge and passions with a global audience with just a few clicks.

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From this text, you will learn how to sell an eBook, how to choose the right platform, format and design your eBook online, as well as a lot of other useful information. We hope that with our tips you will become an established author and publisher, selling eBooks online like a pro!

Choosing the right platforms

If you want to sell eBooks online, choosing the right platform is essential for reach and visibility, after all, that’s the very essence of existence. On the one hand, if you want to make money selling Ebooks; it’s important to remember that an eBook store can often be exclusive. This means that by publishing on one platform, you won’t be able to sell your eBooks in other places.

Answering the question of “where to effectively market ebooks online” can be challenging, as the best platforms depend on your specific requirements and marketing strategy. Below, you’ll get an overview of popular e-book publishing platforms, along with their main strengths and weaknesses.

To answer the question: “what are the best places to sell ebooks online” can be a bit of a puzzle. It all depends on what you’re looking for and how it resonates with your needs. It can accommodate a variety of distinct needs, and you can see how it fits your marketing strategy. Certainly, let’s delve into this for you: here are some popular e-book publishing platforms, we’ll lay it all out for you, showing both the advantages and disadvantages.

1. Amazon Kindle Direct Publishing (KDP)

Amazon Kindle Direct Publishing (KDP) is the world’s most popular platform, offering broad reach and access to a global market. KDP is also relatively easy to use and offers a decent commission for digital downloads.

2. Smashwords

Smashwords is a platform that offers high cut from eBook sales but with limited advertising opportunities.

3. Google Play Books

Google Play Books is popular with mobile users, but promoting eBooks on this platform can be difficult.

4. Apple Books

Apple Books is a large eBook market but does not support many e-readers. It’s worth selling ebooks on this platform, just to appeal to iPad users.

5. Barnes & Noble Press

Barnes & Noble Press is a good choice for U.S.-based authors but has limited reach outside the country – including the UK and Australia.

6. Publuu

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Of course, you can opt to sell your eBooks using websites of your own choice. Self-publishing is always an option thanks to Publuu. We can help you create your own, unique eBook online. We offer you a chance to protect your content and we’re giving you all the required tools to start. You can learn more about self-publishing in our Knowledge Base.

When you’re in the process of making your decision about publishing or creating your first eBooks, consider factors like audience demographics, pricing models, commission and licensing rates, distribution channels, and print-on-demand (POD). Be careful! Analyze each platform very carefully and choose the one that best fits your goals, and marketing strategies, and would benefit your target marketing viewers.

Understanding eBook formats

There are currently three basic eBook formats available: PDF, interactive PDF/HTML5, and EPUB – you can use other file formats, but these are the major ones. Each has its advantages and disadvantages, so it’s important to choose the right format for your type of content.

1. PDF

When it comes to e-book formats, PDF is seen as the undisputed winner since it is widely used by readers and authors.

It is a statically stored format that preserves the original layout and formatting of documents on different devices and screens. It is a good choice for various forms of content such as graphics or tables, such as comic books, manuals, or technical documentation. Selling ebooks online using PDF format is easy, especially if you center around the aspect of your page design.

When it comes to selling ebooks online, opting for the PDF format proves to be a seamless and straightforward process. Its adaptability to different devices ensures that your content remains visually compelling and accessible to a diverse readership. Furthermore, it opens doors for authors and publishers to concentrate their efforts on enhancing the aesthetics and functionality of their page designs, thus creating a visually engaging and reader-friendly experience.

2. Interactive PDF/HTML5

Interactive PDF/HTML5 is a format that allows for interactive elements such as multimedia, hyperlinks, and animations to be added to eBooks. They are suitable for content that requires more user interaction, such as games, e-learning, or guides.

Embedded Videos, Photos, And Hotspots

Publuu lets you create and sell ebooks using HTML-5 technology, to enhance your PDF file. You can upload the PDF add links, and videos, and click on galleries to see additional images. If you want to make money selling ebooks, you can use Publuu features like password protection to fully maximize sales.

3. EPUB format

EPUB is an XML-based format that allows text to flow as it does in the HTML document – adjusting to the width of the screen. It is good for content that needs to be adapted to different screen sizes, such as novels and short stories. It is also a format that is widely accepted by most major retailers and libraries. Most ebook platforms selling ebooks use EPUB format – including Amazon’s Kindle Direct Publishing which has in 2022 abandoned its proprietary MOBI format.

If you want to learn more about what is EPUB file format all about, learn more from our Knowledge Base and learn how to sell digital products.

Steps to selling your eBook:

1. Create high-quality content

What sells best? Good stuff. If you want to sell eBooks, start with creating engaging, informative, and well-researched content that appeals to your target audience. It’s best to write about what interests you and stuff you’re knowledgeable in. Even if you know that something like personal finance ebooks sell well, and you know about making music, write an e-book about music.

Selling ebooks online becomes easier once you know what to write about. If you are still undecided, read our guide on how to write an eBook .

 eBooks high quality content
eBooks high quality content

2. Professional design and editing

If you want to sell ebooks, make sure that they do not contain grammatical errors, typos, and inconsistencies. A quality e-book is not just one written by a professional. However, if you want, you can hire a professional editor, but AI tools for checking content are growing in popularity. These tools can help you spot errors, but please be mindful that it is not a substitute for professional editing.

In addition to editorial, graphic design is also important – especially the ebook cover design. A visually appealing cover and interior design go a long way in attracting potential buyers. Hire a qualified graphic designer to refine your work and give it a professional touch, especially if you want to sell PDF ebooks. There are many ebook templates available online and they can help you prepare your own eBooks online.

3. Pricing strategy

When determining the competitive price of selling eBooks online, consider factors like length (Shorter e-books are usually cheaper than longer ones), genre, production costs, and target audience. Compare your book with your competitors. Check how much other authors are paying for e-books similar to yours.

Also, count the hours of work you put into eBook creation. You can use this information to determine what hourly rate you want to receive for your work. If you designed and produced your cover yourself, you can lower the price of your e-book.

4. Upload and publish

  • Prepare Your PDF File: Before uploading your PDF file to Publuu, ensure that it is properly formatted and contains the content you want to showcase in your flipbook.

  • Access the Upload Section: Navigate to the main menu on the Publuu platform. Look for the “Upload Your PDF” button and click on it to initiate the upload process.

  • Select and Upload Your PDF: A file explorer window will appear. Choose the PDF file you want to convert into a flipbook. Wait for Publuu to convert your PDF into an HTML5 flipbook.

  • Edit Your Flipbook in the Flipbook Editor: While the PDF is uploading, you can start editing your flipbook in the Publuu flipbook editor. Customize the appearance and functionality of your flipbook to suit your preferences, changing colors, adding multimedia elements, and adding password protection.

  • Finalize and Publish: Once you are satisfied with the customization, click on the “Publish” button.

5. Marketing and promotion

Even though you want to focus on writing your own ebook, it’s nothing without sales and marketing efforts. Start promoting your ebooks on social media platforms such as Facebook, Twitter, Instagram, and TikTok. On these accounts, you can publish regular content related to your e-book to reach a wide audience. Build a mailing list of your potential readers and send them regular updates about your e-book.

Contact other authors, bloggers, and influencers in your niche and ask if they can share information about your eBook on their websites. You can offer them a free copy to review or invite them to participate in promoting your book. You can also start email marketing campaigns, especially if you have a database of potential customers ready.

If you want to sell your ebooks online, you need to learn more about useful content marketing tools . Our guide to marketing strategies will help self-published authors to promote their eBooks online and on social media.

6. Monitor and optimize

Track the sales performance of your e-books using analytical tools provided by selected platforms. This allows you to analyze trends, identify areas for improvement, and make data-driven decisions to improve future publications and new releases.

The more you know about your target audience, the better you can tailor your e-books to their needs and interests. You can learn more about your target audience by conducting research, analyzing sales data, and studying customer feedback.

Why eBooks are beneficial?

In traditional publishing, authors typically receive 10-18% royalties on the sales of their books. The costs of editing, proofreading, design, production, and distribution all play a significant role. However, when it comes to e-books, these costs are much lower because authors can do many of these activities themselves, and production and distribution are limited to the Internet only.

If you’re an eBook publisher, you only need a handful of sales and marketing tools to master. Unfortunately, very often authors discover that their most essential companion is a piece of word processing software, and little else.

The magic of eBooks lies in their digital essence. Online books do not require the production or transportation of physical copies of books. This means they are more environmentally friendly than traditional printed books and much cheaper to distribute. You can adjust the style of your publication using one of many eBook templates online.

Here’s where eBooks truly shine: e-books are digital products so they can be easily updated without having to print new copies. This means that authors can make corrections and changes to their books as needed.

If you want to sell your eBook online, you can easily reach a wider audience, including readers from all over the world, especially if you write in international languages like English, Spanish, or Arabic.

In traditional publishing, With e-books, authors can negotiate higher royalties and even retain full rights to their work if they have chosen to self-publish online. Authors have the power to negotiate for more generous royalties and, in the realm of self-publishing, they can even retain full rights to their literary offspring. It’s a realm where creativity and control converge in the digital age, offering authors an enticing realm of possibilities.


Self-publishing is a great way to share your story with the world. With tools like Publuu’s online book creator, anyone can create and publish an e-book.

Publuu offers an easy and user-friendly interface that allows you to publish your book in minutes. Our ebook creator is a powerful tool that can help you fulfill your dream of becoming an author. Get started today and share your story with the world!

You may be also interested in:

How to sell an Online course? Quick Guide
How to sell a PDF – The complete guide

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