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Knowledge Base > Portfolios > Portfolios – All You Need to Know

Portfolios – All You Need to Know

A well-crafted portfolio reflects your creative skills, the mastery of your chosen profession, and the journey throughout your career as well as your familiarity with your specific industry. Portfolios aren’t just a compilation of your best works; they need to craft a narrative and serve as your calling card. Whether you create visual stories as a graphic designer, shape ideas as a web designer, or create new worlds as an illustrator, you cannot overstate the importance of a great graphic design portfolio.

In this article, we’ll explain what a portfolio is, how to create an online portfolio, how to create a portfolio website, and how to use the Publuu cloud to display your portfolio to the entire world. In other publications in our Knowledge Base, you’ll see more ways to create a design portfolio, examples of successful portfolio websites, and other tips!

What Is a Portfolio?

If you are an artist, designer, or someone who is involved in creative work, then you don’t need an explanation of what a portfolio is. These days, almost every freelancer needs to have a portfolio website.

If you are in a creative profession, a portfolio is a special collection or presentation of all the things you have created, to document your entire creative process. A career portfolio can be a scrapbook with clippings of your best work, where you can show off your drawings, designs, projects, or whatever you are really good at. You might want to save it as your website or save it as a PDF document showcasing each work on its page.

Publuu’s portfolio example

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This collection helps other people, such as potential employers or a creative director of a company you want to work with, see how talented you are and what kind of work you can do. You’re hoping that someone will see it and become curious about your visual design skills or other personal abilities.

A great portfolio can also include resume elements: your contact information, experience, and education, if necessary. It can help you build a personal brand in the industry and reflect on your competencies.

How to Make a Portfolio Online?

If you are looking for a job having an online portfolio is especially important whether you are an artist, writer, photographer, engineer, or programmer. Most of us look for both jobs and new hires by presenting ourselves online – so it’s easy to see your best work and easy to connect with you.

Many people decide to create a design portfolio website – a multi-page site where each tab shows a different project page, but that’s not the only typical available option.

photography portfolio website

If you still wonder how to create a portfolio online, we have prepared a portfolio example gallery. Get inspired by the samples in our Knowledge Base, the links to other portfolios, and the templates we show. Don’t copy them but let them inspire your unique style.

Remember, photos are particularly important for a PDF or website portfolio. Whether you are a painter, sculptor, or designer, take amazing photos of what you have created. If you need to, hire professionals so that you can make sure the visual quality of your graphic design website is as high as possible.

Anyone can have their graphic design portfolio website. You don’t have to be a computer expert to create stunning portfolios online. You can without much effort use ready-made online portfolio creators that will make your site look amazing. Many free sites like Wix, Weebly, and WordPress allow you to design portfolio website using templates and a couple of clicks.

graphic designer template

But that’s not the only way to create portfolios. You can turn your work into a digital flipbook using tools like Publuu. Our multimedia features let you use photos, videos, and even links to show off your best work. Instead of learning the basics of portfolio website design, you can just save your portfolio as a PDF and with just a couple of clicks export it to our cloud. Thanks to our analytics, you can see if the interesting creative director has read your portfolio.

Types of Portfolio

There are several types of portfolios, each of which is designed for specific purposes. Let’s break them down:

  • Student portfolios show all the best projects you’ve done. For students, a well-designed portfolio site shows their progress and skills – which can be especially useful for college admissions. Teachers use it to see what you’ve learned so far and how advanced you are.

  • If you’re a freelancer or job seeker, a professional portfolio is what you need. It’s like a showcase of your best work and qualifications, guiding potential clients or employers through your skills and achievements. In this type of portfolio, you can show off your awards and all the key projects you’ve made.

  • An architecture portfolio is a way to highlight your amazing projects, show how you solve problems, and tell the story of your professional journey. Think of it as a gallery of your designs and ideas. Use it to make people understand your creativity and vision.

  • A photography portfolio is like a photo album of your best shots, where people can admire your artistry. It’s how you show your style, skill, and eye for capturing moments.

  • A model portfolio is a collection of your best photos that show your versatility and potential in the modeling world. Your portfolio should highlight your uniqueness. They are best created in conjunction with a professional.

  • A writing portfolio can serve novelists, journalists, or editors. Fill it with different types of writing that will highlight your versatility. Present ebooks, articles, and product descriptions – but don’t forget to make the online portfolio visually pleasing.

You can make the entire design process even more impressive by using tools like Publuu to turn it into an online flipbook, making it easier for potential clients to see your talents. And remember that there also are other types of portfolio and we have more design portfolio examples in our Knowledge Base!

How to Create a Professional Portfolio?

A professional portfolio is a powerful tool to showcase your abilities and experience to potential employers. Whether you’re just starting or an experienced freelancer, your online portfolio site should demonstrate your problem-solving skills and creativity.

Tailor your portfolio to the specific industry and positions you are targeting. If you’re a graphic designer, focus on memorability and what distinguishes you from the competition. However, writers and programmers shouldn’t neglect graphic design in their portfolio development. Roles may require different skills and experience, so focus on showcasing what is relevant.

resume example

Choose work samples that highlight your skills and achievements. Choose elements that are relevant to the industry and position you are applying for. Quality is more important than quantity, so choose a reasonable number of high-impact examples.

Check the content carefully before finalizing your portfolio. Typos and errors can create a negative impression. Ask someone else to review it to catch any errors you may have missed.

Next, decide where you want to showcase your portfolio. You can use portfolio-specific platforms, your personal website, or even create a PDF document. Online platforms, such as Publuu, offer interactive features that can enhance the user experience.

There are many more tips and guidelines on how to create a professional portfolio in our Knowledge Base. Whether you’re a writer, a graphic designer, or work with logo design, in our guidebook you’ll find portfolio examples that can inspire you to create a Publuu flipbook!

Best Digital Portfolio Designs

PorThe portfolio a window into your capabilities and achievements, presented on a digital platform or portfolio website – so it’s worth taking care of its design. A well-designed portfolio will help you make a memorable first impression, showcasing your strengths and setting you apart from the competition.

When it comes to portfolio design, consistency is key. Tailor the visual style to your brand and type of work, choosing a consistent color palette, typography, and design elements.

Organize content logically to create a sense of intuitive navigation. Dividing your portfolio into sections for different types of projects makes it easier for potential clients or employers to find and learn about your work.

digital portolio example

Platforms like Publuu allow you to create interactive tables of content, improving the user experience. Whether you’re creating a website or a PDF document, maintaining a professional and well-organized design is paramount.

You can find more useful tips for a successful portfolio design in our Knowledge Base. There are also many design portfolio ideas on our website and if you read our guidebooks, you’ll learn how to use Publuu to create a unique graphic design portfolio!

Best Free Portfolio Websites

For creative professionals such as photographers, writers, and DTP specialists, a well-designed portfolio site is essential in today’s competitive world.

Creating a portfolio website has been simplified by platforms such as WordPress, Wix, and Weebly, where plugins eliminate the need for programming skills. WordPress offers versatility, allowing users to create content-rich websites and engaging portfolio galleries – and it’s available for free. However, you still need to have a basic knowledge of HTML. Many nominally free platforms put limits on your design portfolio website size, add watermarks to your images, and can close down transfers.

wix website

On the other hand, Publuu offers an option with digital flipbooks that provide interactivity, audience engagement analysis, and the ability to embed multimedia elements. All you have to do is save the file as a PDF, upload it to Publuu’s site, and we’ll do the rest, converting your portfolio into an interactive flipbook. You can send such a flipbook to potential clients who will save it to disk and review it at their leisure.

You can read a summary of the best free portfolio websites on our Knowledge Base to learn how to create the ultimate design portfolio and how to pick the right portfolio website for you.


To create a comprehensive and effective portfolio, it’s important to understand its purpose while tailoring it to your target audience. In addition to examples of your best work, it’s a promising idea to include contact information, such as your email address, phone number, social media links, and portfolio website URL. Consider integrating multimedia components such as images, videos, audio snippets, and interactive features to increase interaction.

Also take care to ensure consistency in the presentation, design, and style of your portfolio. Update and maintain your PDF or portfolio website, complete projects and, gain new experiences.

Decide whether your portfolio will be online or in print. Explore digital tools for creating and displaying your portfolio – like flipbooks from Publuu, which also allow you to upload new versions of your portfolio to show your commitment to ongoing development, including insights into your progress, gained knowledge, and areas for improvement.

With articles in our Knowledge Base, you can create a portfolio that effectively communicates your skills, mastery, and distinct identity to your desired audience.

You may be also interested in:
The Most Popular Types of Portfolio
Best Digital Portfolio Designs

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