Real Estate Marketing: Ideas to Attract the New Generation of Buyers
The real estate industry is changing dramatically in the 21st century, and success in the real estate market no longer depends only on traditional practices. A real estate agent needs to be flexible and adjust their marketing efforts to the needs of the company – and as a result, you need to radically change your real estate marketing strategy… Often from year to year or even month to month!
Establishing and maintaining a strong online presence is no longer optional – it’s a necessity for real estate agents who want to prosper in the digitally driven era. Traditional brochures can be replaced by Publuu real estate flyers which will allow you to create unique online brochures and showcase them. Our flipbooks are a necessity to inform future and past clients using flashy, realistic illustrations and informative text!
A real estate marketing idea that worked for you or a top producer you followed on Instagram last year may not produce the same results this year. To prosper, real estate professionals must be flexible and open to new marketing strategies. You need to adjust the real estate marketing plan accordingly and match it to your target audience.
With more than 3 million active real estate agents in the U.S. alone (according to the National Association of Realtors), competition is fierce and the real estate business constantly requires innovative and effective real estate marketing strategies. In particular, lead generation is the lifeblood of a thriving real estate business. A real estate agent must be on the prowl for new addresses and there’s no better way to find them than using social media platforms!
In our text, you’ll find social media real estate marketing ideas that will help you build a strong customer base among the millennials, navigate a competitive environment, and succeed in a dynamic, technology-driven market.
What is the New Generation of home buyers?
A new generation of homebuyers is known as Millenials or Generation Y. This is the largest generation in the U.S., born between 1981 and 1996, who are now expected to buy homes…but many real estate agents are discovering that the homebuying habits of Millenials differ from those of previous generations in several ways. This requires rethinking many real estate marketing strategies in the 21st century.
First and foremost, millennials are waiting longer to buy a home. The average age of first-time homebuyers in the U.S. is now 32, up from 28 in 1996. This is due to several factors, including student loan debt, high housing costs, and the delayed economic recovery from the Great Recession. Many simply can’t afford a house – and even in Europe many people still live with their parents.
Many people in the US have traditionally settled in the suburbs. However urban areas with vibrant job markets, many local businesses, cultural attractions, and diverse populations are increasingly attracting millennials. These people are also increasingly interested in living closer to the city center rather than in the suburbs, which offer a combination of amenities and affordability. More than previous generations, millennials are more likely to buy a home in a diverse community. This is due to several factors, including their openness and desire to be around people from different backgrounds.
Millennials are digital natives who use technology in all aspects of their lives, including home buying. They are likely to start their home search online, use real estate apps and websites, and rely on social media for recommendations. That’s why most agents already adjusted their marketing strategy to find people who are actively seeking properties and information online.
When choosing a home, Millennials are more likely to consider factors such as energy efficiency, sustainability, and proximity to public transportation. They are also more willing to compromise on certain features, such as square footage or number of bedrooms, to get a better deal on the housing market. They are more likely than previous generations to buy a home with a partner and renovate it themselves to maximize cost savings. This caused many real estate agents to change their habits and completely 180-turn their marketing efforts for the millennials!
Ideas for real estate agents to draw attention
Social media presence
Not only millennials spend their time on social media – it’s hard to conduct any real estate marketing even with middle-aged people wasting their time on Facebook. There are many things you can do to increase your social media presence and become more popular with the millennial generation.
Millennials are demanding consumers, so it’s important to create real estate content that is informative, engaging, and visually appealing. Use high-quality photos and videos of your properties, and write captions that are informative and interesting. Especially on Instagram, you need to make 100 percent use of limited space and text.
Millennials are digital natives and can spot a fake a mile away, so it’s important to stay authentic in your social media interactions. Be yourself, share your own stories and experiences, and make an authentic connection with your followers. Millennials also appreciate humor and love pop culture references. If you can include these things in your content, you are more likely to reach the millennial generation.
Use relevant hashtags especially if you’re marketing real estate on media like Instagram or TikTok. Hashtags are a great way to get your content seen by more people. When you use the right hashtags, your content will be easier to find – try using tags like place names, #realestate, or mention your brand!
Create high-quality content
Being present on social media profiles is not everything about a good real estate marketing plan! You need to keep your customers and interest the prospective buyers with quality content. But how to do that?
Start with videos and short movies. Millennials love to watch videos that showcase homes they are interested in. Make sure your videos are well-produced and contain useful information. You can also use videos to showcase local businesses in the area, different neighborhoods, or communities.
You can use drones to take aerial photos to show what a home looks like in the context of the community. Virtual tours are also popular – show people all the nooks and crannies of the property from a first-person perspective!
Infographics are a great way to present complex information in a visually appealing and easy-to-understand way. Create infographics on topics such as the average price of a home in your area, the best time to buy a home, or the top trends in the real estate market. Add logos and colors to represent your brand – and remember you can use Publuu flipbooks to present these informative images.
Remember, millennials are just starting the homeownership adventure, so they’re always looking for tips and advice. Write blog posts or create videos on topics such as guides to the home buying process, home maintenance, how to improve your credit score, or how to save money on a mortgage. It’s also an opportunity to showcase your marketing skills and establish yourself as an industry thought leader!
Use digital tools
When choosing digital tools to create real estate marketing content for the millennial generation, it is important to consider your target audience and budget. Some tools are free, while others offer paid plans with additional features. If you have more real estate marketing ideas, remember that you’re on a budget!
Millennials tend to prefer intuitive and clear graphics without a lot of effects – something you may find very useful for your real estate marketing ideas. It’s also important to choose tools that are easy to use and produce high-quality results. Here are some digital tools you can easily use in your real estate business:
Publuu: With Publuu, you’ll create intuitive flipbooks to include key materials of your properties, which can be successfully used in real estate marketing. You’ll easily convert PDF files into beautiful flipbooks with page-turning effects, with interactive elements like videos and animations. Your materials, listings, and brochures will be available to everyone in the Publuu cloud.
Canva: Canva is a free and easy-to-use design platform that allows you to create stunning visuals such as infographics, social media posts, and presentations. Canva has an extensive library of templates and design elements that you can use to create professional-looking content without any design experience. A real estate agent can easily learn to use Canva to create simple materials without having to hire a professional designer!
Adobe Spark: Adobe Spark is another free and easy-to-use design platform that allows you to create engaging visual content such as social media posts, videos, and websites. Adobe Spark offers a wide range of features such as text animation, music, and sound effects that you can use to create eye-catching real-world content.
Create short videos
If you’re looking for more real estate marketing ideas, one of the most popular types of material on social media is short-form videos, found on social media sites like TikTok, Instagram, or YouTube Shorts. Short movies are popular with people of all ages, but millennials prefer them – though not as much as Zoomers.
Younger people are more likely to pay attention to short movies. Most short movies are between 15 and 60 seconds long, which is just enough time to get someone’s attention and get your point across – which is very relevant in the real estate business.
Short videos are a great way to show people who you are and what your real estate is all about. You can be more artistic and expressive with YouTube Shorts or TikTok videos than with other types of social media posts. You can tell stories, share your knowledge, and connect with your audience on a more personal level through short films.
Make short movies that show people around the homes you’re trying to sell – you can use them to create virtual tours and show the most important features of your property listings. Make sure to show off the best parts of each home and make the videos look good.
Another great idea is short films that show the broader audience what different neighborhoods in your area are like. Show people what it would be like to live in each area by pointing out its amenities and attractions. You might want to try to interest young people in the history and the layout of the district.
You could also make short movies that show potential buyers what your real estate business is like behind the scenes. This could include videos of you meeting with clients, video testimonials, going to events in your field, or just talking about what you do every day. This could help them to view their city from a strange new perspective which will doubtlessly help them out!
Remember that you can also embed YouTube and Vimeo videos in your catalogs if you use Publuu. this will help you to create lead magnets full of helpful content – integrated with your offer! This unique selling proposition helps you showcase your property listings to the world and gain more leads!
There are many real estate marketing ideas out there, and you can use social media power to showcase your business to potential clients using reviews.
Millennials start their search for a new home with reviews on the Internet. That’s why they increasingly trust the opinions of other customers. Social proof is one of the most powerful business tools, and customer reviews are a type of one. When first-time buyers see positive reviews from your previous customers, they are more likely to trust you and think you can provide them with a good experience.
Publish customer reviews on social media, how much you care about excellent customer service and the best possible experience. This can be a great way to stand out in a crowded market. When potential customers see a social proof from your former clients, they are more likely to contact you to learn more about your services.
Search engines like Google take into account what people say about them. This means that the more good reviews you have on social media, the more likely your site will rank higher in the SERPs. This will make it easier for potential customers to find your site.
That’s why it’s a good idea to include a link to your online reviews page on your website and in your email signature so your customers can find it. You can also ask your customers to write reviews on Google, Facebook, Yelp, and other social networks. Some of the best real estate marketing ideas might happen if you focus on reviews, for example using Google business profile sites.
Respond to both good and bad reviews. By responding to reviews, you show potential customers that you care about what they have to say and want them to get the best impression – which is especially important when buying a property.
Brag about your reviews on your website and in your marketing tools. Include customer quotes and reviews on the home page of your website and in marketing tools such as brochures and newsletters. Nothing describes a real estate agency better than the opinion of a satisfied customer.
The real estate industry is rapidly evolving in the 21st century, and agents must adapt their real estate marketing ideas to meet the needs of their target audience, especially millennials. Real estate agents must be flexible and adapt their marketing plans to the digitally driven era. Establishing a strong online presence is essential, and social media platforms can be used to find new clients.
Short videos are a powerful tool for real estate marketing, allowing you to showcase your business and connect with your audience on a personal level. Create videos that showcase homes, neighborhoods, and behind-the-scenes experiences, and embed them in your catalogs using Publuu.
Social media can also be used to showcase customer reviews, as they are a powerful tool for building trust and attracting potential clients. There are many real estate marketing ideas out there and you can discover them on our Knowledge Base!