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Knowledge Base > Real Estates > Real Estates – All You Need to Know

Real Estates – All You Need to Know

Real estate agents have almost always played a crucial role in the home-buying process since the seventies. These days, studies show that personal contact with an agent is the most common factor that prompts a purchase. This means, therefore, that real estate agents need to have a strong real estate marketing strategy to reach potential buyers.

The real estate marketing landscape is constantly changing, due to numerous political and economic shifts. Real estate agents must be willing to adapt and innovate in these chaotic times – and this means that your marketing efforts must double. A real estate agent should also stay on top of the latest trends in marketing.

The way people buy homes today is also changing. In 2022 92% of buyers started their search online, but most ended up contacting an agent in person. This means that real estate agents need to have a strong online presence. They should also use social media and other digital channels to connect with potential buyers, and marketing strategies need to reflect the focus on social media.

That’s why we’ve prepared guides to real estate marketing for you. In our Knowledge Base, you will find texts on how to create a strong online presence in the real estate industry, use social media and other digital channels to connect with potential buyers, and many other tips! And if you’re looking for a real estate flyer maker, we’ve got you covered too!

Publuu’s real estate flyer example

View more real estate flyer examples


How To Be a Successful Real Estate Agent?

To succeed as a real estate agent, you need to be persistent, determined, and have a good understanding of the market. You also, of course, need to gain the right credentials and experience.

The first step is to obtain a license. Depending on your country or US state, this can be done by taking a course and passing an exam – you can find out the details in our Knowledge Base. After obtaining a license, you can start working for a brokerage firm.

By working for a more experienced real estate business, you will gain invaluable expertise. This means working with clients and helping them buy or sell houses. You can also learn from other experienced agents and start developing your personal brand while you gain more practice. You can’t be a successful agent without practicing!

real estate agent with clients

In today’s digital world, it’s also important to use technology as a part of your marketing efforts to your advantage. You can use online tools to promote your properties and connect with potential clients and qualified leads – for example, by presenting them with flipbooks from Publuu. They will help you showcase your properties perfectly.

For more details, check out our guide to mastering the most important aspects of working as a successful real estate agent. To become real estate professionals, people need experience but our tips can come in handy!

How to Get Real Estate Clients?

We all know the ABC – Always Be Closing. In a profession where reputation and customer satisfaction matter, you must constantly win new buyers – which is hard, for something as expensive as real estate. To attract and retain clients in the real estate business, you must first and foremost nurture relationships with both past clients, as well as current and potential clients. Support them during the decision-making process – and after the purchase, so that you gain an excellent reputation.

Another great real estate marketing plan is also reliance on social media – such as flipbooks from Publuu. With them, you can easily showcase your offers, create eBooks that will interest potential residents of your community, and promote yourself in a variety of ways. Publuu allows you to incorporate high-quality photos and videos to present your properties. With these flipbooks, you can create informative and visually appealing brochures and flyers.

Always put your customer’s needs first and always do your best to help them. It’s also a good marketing idea to contact people directly: hold open days and events, or even knock on doors and introduce yourself to homeowners. It’s a good old method that works!

If you are still wondering how to get real estate clients, you can learn more about real estate marketing strategies from our guidebooks. We present many ways of using social media profiles and new technologies to use in your real estate business.

The Most Efficient Real Estate Marketing Ideas

In our Knowledge Base, you will find hundreds of ideas to improve your approach to marketing your real estate business. Here are just a couple of marketing strategies, taken from our real estate marketing idea collection!

  • Use digital marketing tools such as online brochures and chatbots to effectively engage potential clients. Brochures will allow you to publish interesting content, and thanks to Publuu, they will become highly interactive. You can also use chatbots to answer questions and provide support to potential customers 24 hours a day, 7 days a week.

  • Stay in touch with your audience by sending informative newsletters. With interactive newsletters from Publuu, you can create interactive and informative marketing materials to share valuable content about the real estate market and the area. A newsletter can mention local businesses and be a crucial part of your real estate marketing plan!

real estate newsletter

  • Use various social media platforms to connect with your target audience. This will allow you to expand your influence by reaching potential customers around the world.

  • It’s also worth remembering to operate in the local community and build your brand by supporting local initiatives. Use the impact of local social media influencers to expand your reach. Establish yourself as a local authority by becoming a major source of community information.

We have prepared other creative and efficient real estate marketing ideas for you in our Knowledge Base to attract more customers and grow your business! With our guidance, you will take your real estate marketing skills to a new level.

How to Make a Real Estate Agent Flyer?

To create good quality flyers, brochures, or other marketing tools, it’s worth using all the possible tools at your disposal. Use QR codes, flipbooks from Publuu, and other interactive elements to create beautiful flyers.

Use high-quality images and text. Your images should be clear and visible against the flyer’s background, and your text should be easy to read and understand. Using contrasting colors and fonts will improve the visual appeal of your flyer. It should be visually appealing: use a variety of fonts and colors, and ensure a balanced layout.

Put your contact information in a prominent place. Your phone number, email address, and website address should be easily accessible. Don’t be afraid to use strong colors – they will only make your company stand out.

real estate flyer


Distribute your flyer in high-traffic areas, such as community bulletin boards, grocery stores, and coffee shops. It’s a good idea to do this, especially during local events; it’s a great way to reach a specific audience. You can use QR codes on paper flyers to make them link to the more detailed Publuu catalog your potential clients can browse on their mobile devices.

There are many methods to create and promote your real estate agent flyer and you will be able to use our real estate marketing ideas efficiently! Read our guidelines and learn how a great flyer can boost your personal brand!

Real Estate Social Media Strategies

If you want to conduct effective marketing of your real estate business on social media, it’s worth thinking it through. First of all, prepare a comprehensive marketing plan for social media.

Consider your target audience and the platforms they use. Facebook is a good choice for reaching a wide audience, while Instagram and Pinterest are better suited for showcasing properties. LinkedIn is a good choice for networking with other professionals – but also business clients.

If you need more real estate marketing ideas, first you need to create engaging content. Use high-quality images and videos, and write clear and concise captions. Share real estate tips, market updates, and stories about your work. Try to post something new on social media at least once a day. This will help you keep your audience engaged.

real estates agent

Social media lets you also post images and videos to tell the story of each property. This will help your audience imagine themselves living there. Publuu allows you to integrate videos and photo galleries with text, creating a one-of-a-kind blend of factual content and beautiful presentation. With Publuu’s analytics, you can also compare your CTR, reach, and other key metrics to see what’s working and what’s not. Use this data to improve your real estate social media marketing strategy.


A good marketing strategy must constantly keep up with the ever-changing economy of the real estate marketing landscape. To succeed as a real estate agent, you must be persistent, determined, and knowledgeable about the market.

Using digital marketing tools, staying in touch with your audience, and using social media are all excellent real estate marketing strategies. For more details – including how to use Publuu to generate interactive and informative marketing materials – check out our Knowledge Base!

You may be also interested in:
How to Make a Flyer for your Business?
Hot to Launch Real Estate Business? A Complete Guide

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