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Knowledge Base > Marketing Tips > Embedded Link – The Complete Guide

Embedded Link – The Complete Guide

The modern website design relies on hyperlinks that link the entire world wide web (WWW) together. When you ‘browse the Internet’ with a browser like Chrome, Edge, or Safari, you are probably using WWW which connects documents known as web pages together. A website is a collection of individual pages – each page is a separate file that can be linked together.

The unique interactivity provided by the HTML links changed our society. We can easily follow any new link and jump from one HTTP website to another.

For example, you can move directly to your homepage by clicking a link in your PDF. What is more, you may add the links to your PDF right now by dragging your PDF and dropping it in the area below!

Add links to your PDF now
or drag it here

But even today many people do not understand what exactly is an embedded link and how it differs from a hyperlink.

In this article, we’ll go over what exactly are embedded links, how HTML coding works, and how to embed a link to your PDF document with the use of flipbook maker.

What is an Embedded Link and Why Do They Matter?

A hyperlink is an HTML command that makes your browser move to and show you another HTML file elsewhere on World Wide Web. It could be an URL on your own server or it could be an entirely different website. Thanks to hyperlinks, the WWW can function as it does now – and from this article, you can go to simply by clicking on the URL.

An embedded link is a link that does not show the exact URL to the web page. What you ’embed’ or put inside, is the URL. In practice, it could look like this: You can visit the Publuu website here.

The word ‘here’ in our example is an embedded link that leads to our main website. But this type of link doesn’t have to use words – you can use images and other sophisticated HTML coding to replace the traditional links – our flipbooks allow you to embed links in the content of a PDF file.

Embedded links have a lot of meaning especially for Google SEO – search engine optimization. The Google algorithm analyzes the words you use to create a hyperlink – which is called the anchor text. For instance, if you use the word “plumber” to embed a link to a plumber’s website, it should rank higher in the search. However, this is not the sole factor.

Since then, Google experts have realized that this is not how people organically create actual URL addresses – good SEO should use a combination of natural links and embedded links.

How to Embed a Link on Your Website

How to Embed a Link on Your Website

The embedded link will contain text, also called the anchor text – you embed the link under this chosen phrase. It’s fairly easy to create these links with an HTML editor, like the one used in WordPress or many other CMS systems. A lot of casual users and website creators can usually click on the “add link” button. Simply type your anchor text, mark it with a mouse and click on the link button.

Then add the URL of the target web page – many people recommend using the full web address even when linking to content on your domain. You can use the folders of the documents: for instance, ‘/media/files/’ when you embed content in the folder.

If you’re using HTML coding to directly edit the content of your webpage, you should use the ‘a href’ attribute, as shown below

using HTML coding for embedding

Add the ‘target; attribute to open the link in a new window.

ttribute to open the link in a new window

Target attribute can designate other places of opening the link: “_self” opens the link in the same window, “_top” in the topmost frame, and _parent in the previous window.

Instead of creating links to WWW websites, you can create a link to send an email. For example, you could use it like this:

create a link to send an email

This link will be able to open the e-mail client – note that you can add more attributes to allow it to open with a chosen topic or content.

How to Embed a Link to your PDF document

How to Embed a Link to your PDF document

There are other very useful additional options and attributes, such as the download attribute, which is useful when working with PDF documents. Instead of linking to a PDF or image directly, you might want them to be downloaded rather than viewed in the browser.

For example, thanks to adding the download tag, you can create a link that looks like this:

adding the download tag,

If you don’t include the download tag, your file will probably open in the browser – most browsers available on the market these days can open media like PDF.

Note that this link requires you to host the PDF file in the same folder as the web page you’re adding the link to. Many users prefer to use the full URL when they embed the link – so that it’s easier to find and substitute later.

This can sometimes be problematic – some users can’t download files onto their devices – ones that have a limited amount of memory or storage or maybe are the property of their employer. Likewise, many readers prefer not to read PDFs in their browser.

A great solution that these days increasingly often replaces linked content is to use embedded PDFs rather than embedded links. Publuu- flipbook maker lets you create beautiful flipbooks using PDF documents, and you can embed them in your website so that they are a part of it rather than a separate file.

Instead of linking to the URL of the PDF, you can transform it into an HTML object hosted on Publuu’s website, and place an HTML snippet on your web page. You just embed code generated by the Publuu’s site and place it where you want your flipbook to appear.

You can also generate HTML embed codes if you want to embed your publication on your website ( just like an example below) – read more on how to generate embed code in our knowledge base.

PDF embedded on the website example with Publuu service



You can embed this linked content not just on your website. Many e-mails are written using HTML and you can embed code and links within them. This allows you to use the code generated by Publuu to embed a link or actual PDF inside the contents of your e-mail.

Of course, note that you can insert the link to other places elsewhere without the need to embed it: you can paste the URL to Publuu flipbook software in an instant message or on social media. However, flipbooks are more versatile and accessible than most regular PDFs even without the help of embedded links.

How to Check the Status of Your Site’s Embedded Links

Sami from UppercutSEO, a leading SEO company, states that checking whether the embedded links that are outbound (coming out of your site) are properly formatted is very good for your SEO. Google lowers the rank of sites with links that lead nowhere or are improperly formatted.

If you use WordPress, you can use plug-ins such as Broken Link Checker to allow external crawlers to check your site for broken links. Other tools, such as Screaming Frog, can assist you in double-checking your links if you’re using some other CMS.

How to add Hyperlinks to embedded PDF content

One of the main strengths of Publuu PDF flipbooks is that you can use embedded links within these booklets.

Thanks to Publuu’s revolutionary hotspot technology you can add links to your images or texts – whether to another page of your PDF document or outside. You can also embed media elements like Youtube videos or image galleries inside the flipbooks.

Embedded link, video and photo gallery in PDF file via Publuu service

add video, photos and links

When you have uploaded your PDF to Publuu servers, you can edit it and add hotspots and links. To do so, just choose the “add hotspot” function. You can add your link as an icon or mark the text or image you want to link from. Then, just type or paste the link address or choose the page number of the page you want to create a link to.

How to Include Hyperlinks in Your Content Marketing Campaign

Hyperlinks in Your Content Marketing Campaign

Embedded links are very beneficial to your digital marketing – not only do the inbound and outbound links influence your page ranking, but it’s also worth also links between pages in the same domain. That’s why it’s also worth adding the embed code to your content even if you don’t want to link outside your website.

You can control whether Google crawlers can access your links by using attributes such as nofollow and dofollow. They determine which URLs on your website can be accessed.

During the so-called “early Google age” a lot of people employed SEO strategies to build the largest possible base of embedded links – which generated a lot of bizarre, automatically generated websites on the internet. These days, Google recognizes these as spam.

However, external movement from another domain can boost your SEO – links from other sites mean that your store or website is worth linking to. You can supplement your links with a couple of external domains – use them for a blog for your company or an image gallery. This should not be the basis of good SEO – Google favors natural links from all over World Wide Web.

SEO - links from other sites

The best way to create good links is through good content. Simply write something other people would like to link to, share link to your content on social media, or prepare the content on the world wide web. These days content is king, and old SEO strategies simply no longer work.

One way to do it is by publishing Publuu flipbooks with interesting new content. Creating digital magazines and online catalogs that are easily viewable on the web or have interesting visual, even video content can easily generate crucial embedded links to your content, which in turn improve the rating of your URLs in Google Search.

An e-book, newsletter, or catalog is able to attract the attention of many readers. You can obtain links to a particular page in your magazine – and direct the traffic from it to your store, for example. If you have a great interview in your magazine, creating links to it will improve its own ranking in Google. Now, you can add embed code to this magazine on your website to ensure that there’s mutual linking between your online magazine and your main site.

Summary – What is an embedded link?

Embedded links are a link that uses anchor text to create a link to another web page using the HTTP protocol. You can also embed a link in an image or create a link that will be opened in another application, like an e-mail client. It’s easy to create such links with some basics of HTML coding or using WordPress editors.

You can also add an embedded link to an e-mail if it’s written using HTML. Another option is to use embedded PDF documents using Publuu – once you upload the PDF, you can generate the embed code in our website for free.

Using digital magazines to generate links can benefit your SEO and Page ranking in google algorithms. They also are great if you want to obtain organic links to your web store or blog. Embedded links within a PDF can also be very practical for your readers, creating a functional network.

We hope you found this article helpful and adding links to your website will be now a breeze! You can learn more about links in our knowledge base.

You may be also interested in:

How to Embed a PDF in HTML?
The Best Document Tracking Services
How To Share Documents? A Quick Guide

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