Comprehensive Guide to the Best Newsletter Platforms in 2024

In 2024, the popularity and profitability of email newsletters for your company is only growing. For example last year, the well-known newsletter “The Hustle” was acquired by HubSpot for a sizable sum! Online newsletters still have a bright future, but it begs the question: how can you start creating them?

Choosing the right email newsletter creator can be a daunting task, especially considering how many options are available in the current market. Novices may not be interested in an email marketing tool that lets you manage an extensive subscriber base and tracking metrics, but professionals need more than these features… for a decent price.

In this text, you’ll learn about the best email newsletter services available in 2024, an overview of their key features, pricing, and user reviews that will help you make an informed decision about which email marketing platform will be the perfect fit for your goals.

What is a newsletter service?

Newsletter Service is a tool that allows individuals and companies to create, manage, and distribute email newsletters to their recipients. This email marketing software combines the features of a mass mailing program and the database of your subscribers. It is usually a SaaS (Software as a Service) solution designed to help you build and maintain your email newsletter subscriber base. The more people who see your offer, the greater the chance of a purchase, after all.

Having an email list of engaged subscribers who have actively decided to receive your content is far more effective and valuable for your company than relying solely on social media followers. Repeated contact with your company helps build a connection with your potential readers. Such subscribers are curious about your content and will certainly want to read the news about your company or special offers.

 

Why rely on email marketing software?

Our partners report that their PDF newsletters are most often read when they’re included in the email marketing strategy. In fact, the Pew Research Center finds that 88% of US smartphone owners use email vs. 75% for social media. As a result, you can’t neglect email marketing tools which will help you reach this audience.

Email newsletter software can also have many features beyond what a standard email program can offer. With this software, you can create customized groups of recipients or segments based on subscribers’ interests or behaviors. This allows you to send personalized content to recipients, rely on A/B testing, and create efficient email marketing subscriptions. Many of these email marketing software packages offer additional features like SMS marketing or a landing page builder.

In addition, email newsletter software often includes analytics features to ensure you monitor the effectiveness of your campaigns. This data helps you understand what appeals to your audience, refine your content, and make data-driven decisions to improve engagement and conversion rates. You can improve your company newsletter thanks to feedback and easily communicate with your backers.

Evaluating the Top Newsletter Platforms for Different Business Needs:

When choosing a newsletter platform, it’s essential to consider your specific needs and goals. Here are some crucial email marketing features to keep in mind:

• Subscriber Count and Growth Potential: Consider how many subscribers you currently have and the potential for growth. Many platforms offer a free plan for beginners, with tiers and capabilities rising as your subscriber list expands, with the top plans allowing for unlimited subscribers’ numbers.

• Ease of Use and Design: The platform should provide a user-friendly drag-and-drop interface for writing and designing newsletters. You should have fun designing your bulletin and making it look good like with Publuu-powered PDFs!

• Analytics and Insights: An intuitive dashboard for tracking analytics is crucial for learning about the performance of your campaigns and introducing improvements. Publuu email marketing service can let you learn more about your PDF newsletter and help you determine which pages and content are the most interesting to your reader.

• Spam Filters and Deliverability: Ensure the platform has proper spam filters and a good reputation for email deliverability. You don’t want your newsletter to be classified as Spam!

• Templates and Customization: Opt for platforms that offer professional email templates and customization options to create visually appealing newsletters.

• Audience Segmentation: Effective email marketing relies on targeted messaging, so choose a platform with good audience segmentation capabilities.

• Automation: Select a platform that allows for automated email campaigns triggered by specific actions or behaviors, helping you save time and personalize your communications. Remarketing or integration with online ads can solve your problems.

• Scalability: Choose a platform that can grow with your business, offering flexible plans or upgrades as your needs expand.
  
  
  

In-Depth Reviews of Newsletter Software Platforms:

Here are some of the best newsletter platforms available on the market. All of these offer basic and advanced features which can help you in managing your marketing automation, gain new subscribers and other capabilities. You can check out many of these tools using a free plan or a basic unpaid test drive!

Publuu

Publuu is a user-friendly newsletter software that enables businesses to create engaging and interactive newsletters in a flipbook format. This software allows you to turn PDF newsletters into interactive publications with a stunning page-turning effect, capturing your audience’s attention like the one below:

CREATE YOUR OWN NEWSLETTER HERE

 

Publuu allows you to personalize your newsletters. You can add a company logo by choosing background colors and creating animated hotspots that direct subscribers to your website or online store, making it easy to sell products directly from the newsletter itself.

Publuu was designed with mobile devices in mind, so newsletters are displayed clearly and beautifully on all screen sizes. This ensures an optimal reading experience for your audience, regardless of their device preferences.

Additionally, Publuu offers solid analytics features. You receive notifications when the newsletter is opened and you can analyze metrics such as reading time, number of views and interactions with readers. This data provides valuable insight into optimizing your content and improving future campaigns.

Our review

Publuu is the top email marketing tool for your company, able to make any newsletter stand out from the crowd! Thanks to its versatility it can complement any email sending program thanks to embedded newsletters.

MailerLite

MailerLite is a very popular email marketing automation and newsletter platform with over 1.4 million users. It’s a great and comprehensive solution for creating newsletters, managing email campaigns, creating websites, adding registration forms, and setting up automation. The software includes a user-friendly drag-and-drop editor, a variety of templates, good deliverability rates, extensive educational resources, award-winning customer support, and three email creation tool options.

Our review:

MailerLite offers great and very comprehensive free plan and great customer service. However, the drag and drop page builder relies heavily on the templates.

Mailchimp

Mailchimp is an all-encompassing, well-established marketing platform focused on, but not limited to, email marketing. Mailchimp integrates with more than 300 tools and offers additional features such as social media posting software and an online store creation tool.

It works well for companies offering multiple products or services, allowing automation of various aspects of email marketing. Pricing starts with a free plan for up to 1,500 subscribers, but advanced features and larger lists require paid plans.

Our review

Mailchimp is a great option for beginners and more advanced alike, but the costs are quite high.

Get Response

GetResponse is a powerful marketing platform that focuses on email marketing, lead generation and automation. It offers a number of ready-made email templates, pop-ups and landing pages, and an advanced email builder with testing and optimization. The program can be quite expensive but offers many promotional offers and discounts, as well as a number of plans to suit different needs and budgets.

Our review

This is a very complex program with many features that small and medium-sized businesses will not use. Moreover, only the more expensive plans allow you to send text messages to your phone. However, many features related to artificial intelligence can be very useful.

Campaign Monitor

Campaign Monitor is a newsletter software that offers an intuitive user interface, data-driven personalization and a tool to identify broken links, among other features. Note that they offer a free account for recipients with 500 or fewer subscribers. Campaign Monitor provides a wide range of email templates and a preview email creation tool for desktop and mobile devices.

Our review

Campaign Monitor is the right choice for small businesses looking to create a newsletter. The basic plan starts at $9 per month for 500 subscribers and includes all the features needed to start a newsletter.

Moosend

Moosend is an affordable email marketing tool with a user-friendly drag-and-drop editor for emails, landing pages, and forms. It offers pre-made automation templates, ecommerce integration, and basic analytics. Plus, customer support is available via live chat. All plans include unlimited emails, making it a great value.

Our review

Moosend is a simple email marketing software package, but while it offers a free trial, there’s no free plan.

AWeber

AWeber is a versatile email marketing platform suitable for a wide range of users, including coaches, content creators, and online sellers. Its main selling point is a user-friendly drag-and-drop builder with built-in Canva integration for easy newsletter creation. AWeber also offers more advanced functionalities like automated emails for new content, RSS feed integration, and landing page creation. It even boasts an AI writing tool and web push notifications for extended reach.

Our review

AWeber offers great tools and a good free plan, making it a great marketing tool that’s pretty good at everything.

Benchmark Email

Benchmark Email is a user-friendly platform ideal for beginners. It offers a straightforward approach to email marketing, with over 200 industry-specific templates and an intuitive drag-and-drop editor. The editor includes helpful prompts and a new AI tool to assist with content generation.

Our review

The free plan accomodates up to 500 subscribers, and even at this level, Benchmark offers good list management and segmentation features.

Constant Contact

Constant Contact can be treated as a multi-purpose marketing platform, not just for newsletters. Beyond basic email marketing, Constant Contact boasts a wide range of features including landing pages, forms, social media tools, and even event creation. This can be a plus for users seeking an all-in-one solution. However, the lack of a free plan and limited trial emails make it a less attractive option for budget-conscious beginners.

Our review

While it offers over 200 templates, many appear dated and won’t be compatible with most modern newsletters. However, their user-friendly drag-and-drop editor allows for easy customization.

Beehiiv

Beehiiv aims to be the ultimate creator-friendly newsletter platform. It offers low prices to quickly grow their audience, great newsletter templates and built in monetization. However, advanced design options might be limited compared to other platforms.

Our review

Anyone seeking a comprehensive and user-friendly platform to create, manage, and grow their newsletter business could get used to Beehiiv.

What is the best newsletter platform?

It is difficult to say what is the best marketing platform, because the idea of what’s “best” depends on your specific needs and budget. In our opinion, you should read the reviews and our suggestions and consider their strengths and weaknesses. Here is a brief summary to help you choose the best option for you:

• For developers and beginners: Beehiiv (low cost, monetization features) or Benchmark Email (free subscription, user-friendly)

• For small businesses: Publuu (unique, interactive newsletters), Campaign Monitor (inexpensive, snazzy for beginners), MailerLite (free plan, good customer service)

• For medium-sized businesses and all-in-one marketing: Mailchimp (many features), Constant Contact (social media, events)

• For those needing advanced features: GetResponse (powerful automation, AI), ActiveCampaign (advanced features beyond newsletters)

To make an informed decision, consider the factors listed below (user-friendliness, features, price, etc.).

Crucial features of email marketing tools

Good email newsletter software is not just about templates and a user-friendly interface. While these are important, there are core features that really determine the success of your email campaigns. Here’s a breakdown of the more advanced features you should prioritize:

• Deliverability: Can your email land in subscribers’ inboxes? Choose a platform that is not easily categorized as a spam filter.

• Segmentation and targeting: Effective email marketing is based on sending the right message to the right person. Look for a tool that allows you to segment your audience based on demographics, interests, behavior or other relevant data. If you offer books and comics, you can send a slightly different offer of the day to each group of customers.

• Personalization: Personalization goes beyond simply adding a last name or first name in the email header. The best tools allow you to dynamically personalize content based on subscriber preferences or past interactions. Imagine including product recommendations tailored to a subscriber’s purchase history to provide a more relevant and engaging experience.

• Analytics and reporting: The platform you choose should offer robust analytics that track key metrics such as open rates, click-through rates and conversion rates. These statistics help you understand what’s working and what’s not, allowing you to continually optimize your campaigns for better results.

• Automation: Automation changes the rules of the game, saving you time and effort. Look for a tool that allows you to set up automatic email sequences triggered by specific actions or behaviors. You can use them for remarketing – for example, offering if a customer hasn’t made a purchase but has certain goods in their shopping cart, you can offer them a 5% discount if they come back!

• A/B testing: Never assume you know the best way to craft your emails. A/B testing allows you to compare different versions of subject lines, content and calls to action to see which ones work better. This data-driven approach helps you continually refine your emails for maximum impact.
  
  
  

FAQ

Why send an email newsletter?

Email allows for direct communication and relationship building with your subscribers. Newsletters also let you segment your audience and send relevant content to specific groups, increasing engagement.

As a result, email newsletters are a great budget-friendly way to reach a large audience.

What to consider when creating a newsletter?

Focus on valuable and engaging content that resonates with your target audience. This could include industry news, product updates, special offers, or educational resources.

Keep your newsletter visually appealing and easy to read on all devices. Use clear fonts, concise text blocks, and high-quality images.

How often should I send a newsletter?

The ideal frequency depends on your content and audience, but aim for a consistent schedule (e.g., weekly, bi-weekly, or monthly). As long as you stick to the plan, everything should work fine.

How long should a newsletter be?

There’s no one-size-fits-all answer, but aim for conciseness. Keep your content focused and avoid overwhelming readers with lengthy text.

In Conclusion

Email newsletters are still a great way to connect with your audience and drive business growth. Whether you’re a startup looking for simplicity or an experienced marketer wanting advanced automation and analytics, we hope you’ll find the perfect platform for you with our article.

With the essential factors described in this guide and by choosing a platform that aligns with your goals, you can create the perfect newsletters and start sharing them with your audience.