Knowledge Base > Brochures > 21 Professional White Paper Template Examples
White papers are used to present the expert information that your organization has access to, usually concerning the market and your business. Because of its versatility, it is a very useful tool in many marketing strategies, especially when created with an online brochure maker that provides a lot of useful functions, such as statistics or lead generation form.
What to include in your white paper?
In general, a white paper is a report or guide that provides technical information to the readers about some complex issue. Its purpose is to help the reader understand that problem, determine how to solve it and formulate a decision after understanding the key takeaways.
Creating a white paper requires a significant amount of research and access to data. Therefore, the white paper template should be clear and understandable and if you base it on a straightforward document design you are sure to create a good white paper format.
When creating a white paper, consider the following aspects:
It is always a good idea to keep in mind who will be reading your professional content. Before choosing a white paper outline template, you should already understand your target audience. It is possible that your target audience will be long-term clients who are already familiar with your business, or prospects who want to read information from professionals. You need to identify the basic questions the reader will ask. Do thorough research and evaluate what topics are most popular.
Make sure the white paper templates can highlight your expertise. This is an opportunity to present the reader with a comprehensive study that includes both internal knowledge and external research. You must have professional expertise at your disposal – including when choosing the right white paper template.
Relevant to a specific example
In most cases, white paper formats are a special way to create documents that must first identify and then offer a solution to a specific problem. The paper can include different takes on the problem, such as new trends, common challenges, comparisons within the industry, and evolving methodologies. The exact presentation depends on your content strategy, industry, and knowledge of the topic.
The gallery of professional white papers
Below you’ll find white paper templates you can use to design the perfect solutions for your business. These free white paper templates are compatible with most of the available graphic design software on the market.
Government white paper templates
White papers can be created by governments or for governmental entities to showcase important issues for entire communities.
This set of white paper templates presents important content and is compatible with both Adobe InDesign and MS Word.
This versatile template is perfect for small companies to create social media case studies.
You can use this green-themed template to present the results of environmental research.
This elegant template will help you present data on digital media and add your own images.
Technical white paper templates
Vivid colors and contrasting design let you create your document detailing major trends.
You can present analytics and case studies using this uncomplicated document template.
This white paper template has been designed to facilitate writing about the Android operating system.
This elegant template works for annual reports, but also with any formal project.
Simple white paper templates
This minimalistic white paper template is perfect for tech companies since it displays simple icons and contrasts.
You can use this paper template to effectively communicate your marketing ideas to your audience.
This beautiful black-and-white template helps your readers focus on the crucial data.
Thanks to the simple style and graphic elements of this template, businesses can present their valuable content.
Crypto white paper templates
The simple white paper template design makes it perfect for companies trading in cryptocurrencies.
The vivid colors of this template help the viewers key in on technological solutions.
This template can be used to deliver a presentation on crypto but you can also customize it to present resources on bitcoin in white paper format.
The modern and aesthetic view of this template helps you present blockchain-related brand resources.
White paper free templates
This simple white paper template is the perfect way to describe the designs and present the results of the studies.
You can use this document template to create travel-related content.
Canva offers many free templates which can be successfully used to create white paper content.
White paper templates – Word
This prepared white paper template will help you with simple white papers using just MS Word.
A simple and efficient white paper template is compatible with InDesign, Word, and also Affinity suite.
When you write white papers, you show your audience that you are reliable and knowledgeable in a specific difficult area. When potential consumers are looking for information to help them understand a problem, and you provide them with a helpful white paper outlining a solution, they will know that your business is something they can rely on.
Publuu allows you to publish content online so that the excellent content you write also has an excellent presentation. Use one of the templates above and start researching today!
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