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Help Guide > The Basics > How to Brand Your Online Publications? The Basics

How to Brand Your Online Publications?

Branding your flipbook is one of the first steps in building your brand awareness among clients.

Publuu allows you to add brand elements to any of your flipbooks in an easy and efficient way. You can brand your online publication and make it really unique by:

  • Adding your logo,
  • Changing the background,
  • Using a custom domain function.

Keep reading this instruction to learn more about each option!



Adding your logo should be the first thing for you to consider when it comes to branding your publication. A logo is a key element that represent your company in the best possible way, so it is a good idea to make it the first thing your readers see when opening your flipbook.

Thus, how to add a logo to your flipbook?

Start with logging in to your Publuu account and finding the flipbook you want to add a logo to.

Then pass into the customization menu by clicking the CUSTOMIZE button.

customize button

Now focus on the left-hand panel, find the ADD LOGO tab, and click it.

add a logo tab

After opening the tab, you’ll probably see the “powered by Publuu” logo which is added by default.

publuu logo

Click the minus icon to remove it and replace it with your own logo.

minus icon

Then click the ADD LOGO button to run the dialog and upload the logotype from your hard drive. Remember that our system accepts only logos in .jpg or .png format.

add logo button

To make your logo an active button that once clicked will transfer your readers straight into your website, just paste the link to your website in the input below. That’s it!

website address

As soon as you finish the process of adding your logotype, click the SAVE button in the left-hand corner.


Now your logo will be shown in the center of your flipbook each time somebody opens it, as well as in the top right corner of the viewer.



As a Publuu user, you have the chance to customize the background of your flipbook anytime.

In the control panel, go to your flipbook and click the CUSTOMIZE button to move to the customization menu.

customize button

Head over to the BACKGROUND tab available in the left panel. Press it to open.

background tab

Now you’ll see three options: color, theme, and image. Let’s discuss them one by one.

background options tab



As soon as you click the COLOR icon, you’ll see the color palette. Now just pick the background color compatible with your brand.

color palette



You can choose from multiple ready-to-use themes prepared for any kind of content. Once you click the theme, it will be adjusted to your flipbook. You can try different themes before you choose the one that matches your company’s style.

themes icon



Publuu makes it possible to add your own image as a background. Notice that the maximum file size is 5MB. To add your photo, click the ADD IMAGE button and upload an image from your computer.

add image button


TIP: Choose the background color, theme, or image that won’t distract the attention of the visitor, otherwise, it will be difficult for him to focus on your content. The best idea is to set a clear, simple background that highlights the assets of your flipbook, while not making it hard to read.

As soon as you are satisfied with the background you set, click the SAVE button in the top left corner.



Once you change the background of your flipbook in the customization menu, it will change simultaneously on every flipbook you shared or embedded.



your domain

A custom domain is a function that allows you to create a unique URL address to your flipbook containing your own subdomain instead of having Publuu domain in it.

GOOD TO KNOW: This function is available only for Optimum, Professional, and Premium subscribers. Basic Publuu users need to upgrade their plan to use it.

The detailed instruction on how to set your custom domain can be found here: How to Customize Publuu Domain

As you can see, branding your publication and making it truly yours is easy and fun with Publuu! If you want to make your publication even more attractive for your clients, read these articles:

Customizing Your Flipbook
How to Add GIFs to Your Online Publication?
How to Add Videos?

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