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Real Estate Social Media Marketing: Top Tips

Every real estate agent wants to stay ahead of the competition and connect with their audience where they are! And the answer is of course social media marketing in real estate. Social media has changed the industry more than anything else, allowing agents to significantly increase their visibility, connect with potential clients, and ultimately close more deals. Additionally, creating eye-catching real estate flyers is another effective way to grab the attention of your target audience and showcase your properties.

Whether you’re an experienced agent looking to increase your online presence or a newcomer looking to gain a foothold in the market, you need to know how to master real estate social media marketing. You need to work on a serious social media strategy to boost your position and help your real estate business to be visible in the media network.

In this guide, we’ll discuss the most important tips on how to navigate the digital world and use its full potential to succeed in the world of real estate social media marketing. Read on to learn why social media posts matter for real estate businesses and how to behave on different social media platforms!

Why is real estate social media marketing important?

It seems like social media is a crucial tool for real estate marketing today. Research shows that over 75% of real estate agents use social media to connect with potential clients and grow their businesses. Most everyone around uses social media – not just the young people.

Another reason is that millennials and Zoomers are increasingly using social media to start their home search – as opposed to word of mouth. And even the older generations are present on social platforms – so it’s a great way to start your social media efforts. This means that real estate agents need to be where their intended audience is – and put out content on networks like YouTube, Facebook, and LinkedIn.

One great way to use social media in a mold-breaking way is to use Publuu flipbooks. Our real estate flyer maker lets you integrate your leaflets, brochures, and promotional materials with your social media platforms. You can post brochures, and advertisements and showcase them using your profiles, and they can easily be accessed on all sorts of social media!

Publuu’s real estate flyer example

View more real estate flyer examples


Social media platforms offer several advantages for real estate marketing, including a large user base, tools for targeted advertising and content promotion, and communication with potential clients. Real estate agents can use social media to showcase their listings, share market insights, build relationships with potential clients, and generate leads.

Social media marketing is not just a trend, but an essential part of an effective marketing strategy for real estate professionals. Real estate social media marketing efforts are worth undertaking – they don’t just happen randomly!

Prepare a marketing plan for social media

You can’t start any serious work without a good plan! If you want to improve your social media marketing, think over your goals and aims and plan accordingly. Every marketing attempt requires a good strategy, and you need to know your goals. Don’t just start posting “to see what happens” – your social media strategy needs to be well thought over!

Start your plans by setting your goals: Do you want to increase brand awareness, generate leads, or drive traffic to your website? Do you want to rely on organic content or are you planning to use paid social media marketing? Once you know your goals, you can develop social media marketing strategies to achieve them. Your goals are inextricably tied to the audience – if you are trying to reach young women and first-time homeowners you can match your content and messaging to their interests.

Real estate social media marketing

Remember to choose the right social media platforms – we’ll tell you what software real estate agents might focus on later. Some platforms are better suited for certain industries and audiences than others – for instance, young women are present on Pinterest and Instagram which can accommodate plenty of content for a real estate business, while they might not be looking on LinkedIn for inspiration. Do some research to figure out where your audience is spending their time online.

One crucial element of a good social media plan is a content calendar. A content calendar will help you stay organized and ensure that you are posting content regularly. Your content calendar should include a mix of different types of content, such as blog posts, industry and market news, images, videos, infographics, and interesting dates related to these social media posts.

Consider the platforms your target audience use

The best social media platforms for your real estate business will depend on your audience. For example, if your real estate business is targeting first-time home buyers, you might focus on Instagram and TikTok. If you are targeting luxury home buyers, you can focus on Facebook and LinkedIn.

It’s also important to consider your time and resources. If you don’t have time to manage multiple social media accounts, you can focus on one or two platforms. Consider what is the focus of social media marketing in your real estate business and pick your main platforms accordingly.

  • Facebook: Facebook is the largest social media platform in the world, with more than 2.9 billion active users. It’s a good start for almost any real estate agent – offering several features useful to real estate professionals, such as the ability to create groups and pages and display targeted ads. Many young people and millennials have a presence on Facebook, so it’s a good idea to start there.

Real estate facebook ad template

  • Instagram: Instagram is a visual social media platform with more than 2 billion active users. It’s a great platform for showcasing your posts and sharing behind-the-scenes content about your business. Many people browse Instagram to discover photos and videos, so it’s a great way to showcase video tours of designated properties. In the real estate business, good-quality photos sell! Instagram stories allow you to add video content as well.

Real estate social media instragram post template

  • Pinterest: Pinterest is a visual search engine with over 445 million active users. It’s a great platform for sharing ideas and inspiration related to home decor, real estate, and other lifestyle topics. You can easily share pics of your properties online and gain even more leads among female buyers.

Real estate pinterest content

  • LinkedIn: LinkedIn is a professional networking platform with more than 830 million active users. It is an excellent platform for connecting with other real estate professionals, building relationships with potential clients, and sharing industry and market news and insights.

Real estate social media linkedin

  • TikTok: TikTok is a short video creation platform with more than one billion active users. It is a popular platform among younger generations and can be a great way to reach new audiences with creative and engaging content. Your social media posts on TikTok will probably draw potential clients to your site rather than sell directly, but it’s a good idea to use TikTok to promote your real estate business.

Social media tiktok real estate

Publuu flipbooks let you integrate your PDFs with social media platforms and showcase the most valuable content as beautifully animated flipbooks. They can be shared using every social site and showcase your offer to any type of customer.

Create engaging content and post regularly

Social media consistency is very important. The more often you post, the more likely you are to reach your audience and keep them engaged. Aim for at least one post every two days on each of your social media channels.

Content calendars can help you streamline your social media strategy, and the content creation process and ensure a steady flow of posts. For a real estate professional, these calendars can be used to plan content around interesting holidays and unusual dates.

Campaign social media planning calendar

However, tying your content to local events engages your audience and showcases your in-depth knowledge of the real estate market and your community. This can position you as a trusted expert in the field, which bolsters your credibility and attracts potential clients. A licensed real estate agent should know their home turf, and this means its history, not just the prices!

For example, your social media marketing calendar could highlight special occasions related to your community, such as the anniversary of a house’s construction, the founding date of a notable local company, or significant historical milestones for famous residents. Add interviews with past clients and meetings with interesting people, to build a sense of community and showcase your real estate knowledge!

Use high-quality photos and videos

We probably don’t have to convince you that visual content is essential for selling real estate on social media. Attractive photos and videos can stop the endless scrolling of social media users and grab their attention in a split second.

If possible, hire professional photographers and videographers to create high-quality visuals of your listings. This will help your content look its best and make your listings stand out from the other real estate businesses. However, if you’re on a tight budget, you can take your own photos and videos – most real estate agents tend to have a good database of photos. Just be sure to use good lighting and composition.

Real estate property modern house exterior

High-quality visuals can give potential buyers a virtual tour of your listings before they even step inside and showcase all the property features they have to offer. You can even use drones to capture stunning aerial footage of your listings and the surrounding area. You can also organize live video tours online to give your current and potential clients a more immersive experience.

In addition to showcasing your listings, you can also use photos and videos to tell stories about your real estate business and the community you work in. This can help you build deeper connections with potential buyers. Publuu flipbooks can help you publish high-quality property photos – as interactive PDFs using animated GIFs or even YouTube videos!

Write clear and concise captions

Brevity is crucial in a world overloaded with information. Concise captions of social media postings capture the essence of the content and make it more accessible to the audience. On social media sites like Instagram or Facebook, you can describe your presentations in a few words, making the visuals themselves easily digestible and memorable.

The first few words of the caption should grab attention and make your audience want to read more. However, try to use captions no longer than a few sentences, it must be a precise description that will convey what is most important in the image.

A good strategy here is to use a CTA (call to action): the caption can encourage people to visit your site, or city, or contact your real estate business using social media!

Real estate offer template with captions

The power of hashtags

Hashtags are powerful tools for reaching a wider audience on social media. They act as digital signposts, directing potential customers to your content. By strategically including relevant and popular hashtags in their posts, real estate agents can increase their reach so they can be discovered by people interested in real estate on social media.

Hashtags also help categorize content, allowing users to easily find specific property types, locations, or industry trends. For example, if you’re posting about a new listing in San Francisco, you could use hashtags like #realestate, #homesforsale #sanfrancisco, and #newlisting.

Choose hashtags that are relevant to your social media marketing content and your target audience. This will help ensure that your posts are seen by the people who are most likely to be interested in what you have to say.

Share tips and market updates

Knowledge is power in the real estate business. By sharing insights and tips on social media, you can demonstrate your expertise and commitment to helping your clients make informed decisions. Useful content should be one of the main pillars of your real estate social media marketing.

Whether you’re offering advice on buying, selling, or investing in a home, or providing timely updates on market trends, interest rates, or local developments, your audience will appreciate the valuable information you give. You can describe home buying and selling tips (how to negotiate and prepare your property for sale) or more complex financial trends, like the recent events in the real estate market.

Sharing interesting real estate industry tips not only helps you establish yourself as a professional and subject matter expert, but it also fosters engagement and interaction with potential clients. When people come to you for knowledge and opinions, it’s a sign that they trust you and are interested in what you have to say.

Real estate marketing tips

Discover new clients and relevant real estate conversations

Social media is a powerful tool for real estate professionals to find new clients and build relationships. By participating in online communities, forums, and real estate groups, you can reach a large network of potential clients and industry partners.

The more you engage in online discussions, demonstrate your expertise, and answer questions, the more you will establish yourself as a knowledgeable and approachable agent. Social media discussions often involve people who are actively discussing their real estate needs or expressing interest in buying or selling property. By connecting with these people, you can easily generate new leads.

Share informative and engaging content on your social media channels. This could include blog posts, articles, infographics, videos, and other resources related to real estate. This will help you promote yourself as an expert at first glance… but above all, be responsive. When people reach out to you on social media, be sure to respond promptly. This shows that you are interested in helping them and that you value their time!

Keep your social accounts active

You need to constantly fuel the fire – and constantly have something in the burner! Consistent activity is essential for real estate social media marketing. Regular posts help you stay top-of-mind with your audience and build relationships with potential clients.

When you post new content and interact with your followers, your profiles appear higher in their feeds. This means more people will see your content, and you’re more likely to generate leads.

An active social media presence also shows potential clients that your business is thriving and that you’re engaged with the community. This can inspire confidence and make them more likely to choose you as their real estate agent.


One of the best ways to improve the effectiveness of real estate marketing on social media is to use analytics. Analytics services are an invaluable tool for measuring campaign performance and making data-driven decisions.

Anyalyzing real estates marketing

Analyzing data from platforms such as Facebook, Instagram, and LinkedIn allows you to understand your prospects’ behavior, content performance, and engagement levels. You can use this data to determine which posts appeal to your target audience, when is the best time to publish them, and which social media channels generate the most traffic to your site.

Find out when your audience is most active on social media. You can do this by checking engagement data at different times of the day and week. This is especially important on social media because often people interested in a property belong to a similar group in terms of lifestyle.

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