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8 Types of Presentations You Must Know. Comprehensive Guide

If you’re like us, you’ve probably given dozens of presentations, whether in corporate or educational settings. In today’s world, presentations are the primary way to communicate ideas, share knowledge, and influence the decisions of superiors.

At Publuu, we are well aware that every presentation needs to be carefully prepared to suit different purposes and target audiences. Well-prepared presentations not only captivate the audience but are also memorable, making a powerful impact on anyone. That’s why we created Publuu presentation creator which allows you to create great interactive presentations, different from the standard slideshow.

But to create the best presentations possible, you need to ask yourself: What do I actually want to say? Who is your audience – other professionals, potential investors, or future clients? This will help you choose the right presentation format. Fortunately, we have prepared this article for you. From our guide, you’ll learn about presentation styles, techniques, and how to match the presentation style to your type of delivery.

Presentation Types for Every Audience and Purpose

Before you start working on your presentation, you have to learn what its purpose is and who your audience is. We have chosen the most important types of presentation formats, depending on the circumstances.

1. Informative presentation

We usually present something to convey knowledge to people. That is exactly what an informative presentation does. For example, in a book company, we can present the latest trends in the publishing market, and in the education industry, we can present new plans related to training programs.

The purpose of informative presentations is to share knowledge, but they shouldn’t be boring lectures. We always need to interact with the audience to make sure they understand everything and our point gets across, this is why we need visuals and other aids.

Informative presentation

When preparing informative presentations, think critically. Such a presentation must start with the basics and gradually go deeper into the content, explaining every point you can think of. Even if we are talking to experienced professionals, it is worth remembering that they may not know all the context of our presentation. That’s why we should use simple language, minimize jargon, and encourage questions to ensure clarity of the message.

It’s also a good idea to end the presentation with a summary of the key points and a call to action, such as encouraging further research on the topic or taking advantage of the products or services offered.

2. Persuasive presentation

The purpose of a persuasive presentation is to persuade the audience to see an issue from a particular perspective. The most common types of such presentations include sales presentations and offer presentations, aimed at convincing the audience to buy a product or service. Other examples include presentations that encourage a new way to use a product or take a specific action.

Persuasive presentation

An effective persuasive presentation requires not only the right persuasive skills and the personal charisma of the speaker but also a thorough understanding of the audience. Before preparing a presentation, you should research to find out what is important to the audience, their needs, and what they pay attention to. Familiarize yourself with the specifics of the audience, including their language, values, and interests.

While an informational presentation may seem like it’s all about convincing others, a good presentation must be based on solid data, logical reasoning, and reliable sources. It is also a good idea to use emotionally evocative elements, such as stories, real-life examples, or inspirational quotes.

The presentation should have a logical structure, with each slide containing clear and consistent information. It is important that the speaker presents the content confidently, enthusiastically, and makes eye contact with the audience.

3. Instructional presentation

Instructional presentation

The instructional presentation goal is to demonstrate a process, technique or procedure step by step. It is most often used in training new employees and implementing new software or systems in a company, but can also be used to explain other things.

For example, it might show how to use a product or service with step-by-step demonstrations of specific functions and their applications. It can also involve teaching more specific skills, procedures, or concepts, such as training soldiers on how to stay safe on the training ground.

An instructional presentation is often part of a more complex training program and should be integrated with it. Publuu allows you to create flipbook presentations for greater consistency with other educational materials.

As a rule, when preparing an instructional presentation, divide the process into manageable steps and discuss each step in detail. Like with informative presentations, be prepared to answer questions and explain the same things in different words, avoiding specialized jargon. In this case, you need to ensure that your listeners are enagaged, as they are expected to retain this knowledge!

Instructional presentations often use tasks that allow the audience to consolidate the acquired knowledge and skills through practical exercises. Here, too, you can use Publuu. Our interactive presentation flipbooks integrate with other educational elements: for example, you can show the educational materials as visual aids during the presentation.

4. Sales presentation

A sales presentation is a variation of a persuasive presentation that aims to present products, services, or ideas and convince the audience to make a purchase. It can also serve as an introductory presentation, introducing the product and comparing it with competitors.

When creating a sales presentation, it is crucial to focus on the specific benefits of your product, not just its features. It is important to make it clear why your audience should choose your product over the competition’s.

Sales presentation

Most of our experts recommend incorporating storytelling into your sales presentations. Stories engage the audience and make the message more memorable. Visual aids such as photos, graphics, videos, and animations are also important to illustrate the story and reinforce the message.

The sales presentation should have a logical structure and consist of several key elements: an introduction, the product/service presentation, benefits, and a comparison with competitors. Here, too, the final element should include a call to action: clearly state what you want the audience to do after the presentation, such as purchasing the product, signing up for the newsletter, or visiting the website.

5. Pitch presentation

A pitch presentation, also known as a “pitch deck“, is a short, approximately 15-minute presentation designed to generate interest and gain support from potential investors, partners, or stakeholders. It does not necessarily rely on immediately making them invest money but is intended to introduce the company, its products, and their unique features.

Pitch presentation

A sales pitch presentation should consist of several key elements:

  • Introduction: Introduce yourself, your company, and its mission.

  • Problem: Clearly define the problem your company solves.

  • Solution: Describe your idea or business proposal and explain how it solves the presented problem.

  • Market: Identify your target market and explain its potential size.

  • Team: Introduce key team members and their competencies.

  • Business model: Explain how your company will generate revenue and profit.

  • Competition: Compare your company to your competitors and highlight their unique characteristics.

  • Finance: Provide financial projections, such as revenues, costs and profits.

  • Call to action: Clearly state what you expect from your audience, such as investment, partnership or support.

Publuu can help you prepare a concise pitch deck you can share with your potential investors using a single click. It’s easy to navigate and work through the entire presentation, letting you focus on the important town.

6. Motivational or inspirational presentation

The purpose of a motivational or inspirational presentation is to uplift and inspire the audience. In a corporate context, motivational presentations can be used to motivate employees, give them a positive attitude, encourage students to learn, or invite them to brainstorm.

Your motivational presentation must evoke strong emotions in the audience. This can be achieved through the use of metaphors, storytelling, and creating an atmosphere full of energy. The more persuasive you are, the better.

To establish a good rapport with the audience, it is useful to share personal stories and anecdotes that resonate with the message of the presentation.

The presentation should have a clear and lucid purpose, which will be communicated to the audience in an understandable and inspiring way. Humor can lighten the atmosphere and make the message easier to remember.

The focus should be on conveying positive values and building confidence in the audience’s abilities. This is where multimedia features (including those offered by Publuu), such as sounds or color selection, can help you – it has a subtle effect on your audience.

7.Decision-making presentation

A decision-making presentation is a frequently used type of presentation that employees often give to their superiors. Its purpose is to make the bosses take the correct decision: by providing a fair presentation of the problem, the available solution options, and their potential outcomes.

Decision making presentation


The key elements of a decision-making presentation are:

  • Presentation of the problem: A clear and understandable presentation of the problem, its causes, and consequences.

  • Discussion of solution options: A detailed presentation of the available options for solving the problem and their pros and cons.

  • Analysis of results: Presentation of the potential results of each solution option, based on sound data and analysis.

  • Recommendation: Presentation of a recommendation as to the best solution option, taking into account all factors.

Preparing an effective decision-making presentation requires solid research and analysis of the problem. Rely on expert opinions and data, and prepare the presentation to make it easier for the audience to understand the message.

During the presentation, use clear and understandable language tailored to the audience. You do not want to affect your personal agenda on the managers, so try being as objective as possible!

8. Progress presentation

A progress presentation, often given by employees to their superiors, is used to provide an update on the current status of a project or initiative. In it, you describe progress, reasons for any downtime or delays, and cost issues. It often involves a description of problems and downtime.

Progress presentations should be given on a regular basis, such as weekly, monthly or quarterly, depending on the specifics of the project.

Utilizing Visuals to Amplify Your Message

Strong visuals are key to helping you effectively communicate your message and build a strong brand. Studies show that we process as much as 80% of information visually, and people remember images 6 times better than text.

Strong visuals are key

Incorporating visual images into your message helps capture attention, and engage your audience. Images can tell stories in a more emotive and memorable way than text alone.

Infographics, illustrations, animated gifs and similar visuals can help simplify complex concepts and make them easier to understand. Studies like the one above show that people remember information presented in conjunction with images.

7 ways to enhance your presentation with powerful visuals:

1. Collaborate with designers: Work with experienced designers to create visuals that align with your brand and message.

2. Create new content: Stock photos have their place, but to showcase your products you need new photography.

3. Use high-quality images: Choose images that are clear, sharp and appropriately scaled for presentation.

4. Go beyond photography: Use vector graphics, hand-drawn graphics or 3d renders to attract attention. You can complement the whole thing with animation or sound.

5. Use a consistent visual style: All visual elements in your presentation should be consistent with your brand and message.

6. Avoid excessive images: Use visuals in moderation so as not to overwhelm your audience.

7. Get the details right: Carefully review the selected visuals and refine the details for optimal effect.

Crafting Presentations for Maximum Engagement

One of the best ways to transform audiences into loyal customers is through storytelling. Regardless of the situation, presentation is not just about conveying information. It’s about creating a connection that reaches the audience and leaves a lasting impact.

Storytelling for many is synonymous with authenticity. By sharing personal experiences, challenges and lessons, you inspire others and evoke genuine emotion. But where do you start?

A well-told story follows the natural course of events. Start with an engaging scenario or problem to grab attention. Show a problem that a real customer had – and show how your product solved it. Drive the narrative by detailing the challenges and turning points. End with a conclusion or key message. This structure not only keeps the audience engaged, but also ensures that the message stays with them for a long time.

Avoid overloading your presentation with unnecessary information. Focus on what brings value to your message. Tailor stories to the audience’s perspective, whether it’s the team, customers, or stakeholders.

Use modern methods to draw the customers in. Publuu lets you soup up your slideshow presentation than to modern animation and graphics. Instead of slides, you can present an interactive flipbook that will display your content in a beautiful, memorable way.

Design Tools and Tips for Every Presenter

Design Tools and Tips for Every Presenter

Sure, we all know that presentation is the art of persuasion. However, it is worth remembering that poorly designed presentations can quickly lose the interest of the audience and undermine all your efforts. That’s why you should take care with the following tips.

  • Keep it short and to the point: Limit text to 6 lines per slide. Too much text will overwhelm your audience and make it difficult for them to follow your message. Limit each slide to one main message or idea. Remember, presentation means that you are the one to describe the points in your own words and the slides are there to help.
  • Visual consistency: Use 2-3 fonts and colors throughout your presentation. This will ensure a professional and organized look, while making it easier for the audience to focus on the content. Match them to your brand identity.

  • Visual Hierarchy: Use font size, thickness, and color to emphasize the most important information. Ensure that there is enough white space so that slides are not overloaded.

  • Strong visuals: Instead of long descriptions, use charts, photos, infographics, and other visuals to convey information more attractively and understandably.

  • Avoid bullets: Instead of traditional bullets, opt for more creative formatting such as icons, quotes or short stories.

  • Consistent animations: Use a consistent style of animation and slide-to-slide transitions throughout your presentation to avoid distracting your audience. Animations should be subtle and emphasize key points rather than get in the way of the content.

  • Consistency of design: Ensure that all graphic elements on the slides are consistent, such as the logo, color scheme and font style.

  • Seamless integration of videos: Embed videos directly into slides to ensure smooth playback and avoid synchronization issues. Publuu lets you integrate video in multimedia with different presentation styles.

  • Separate notes: Keep your presentation notes separate from your slides. Use them as a guide during the presentation, but don’t display them to the audience.

  • Use animated transitions. Don’t rely on PowerPoint – there are many alternatives available on the market. You can create an infinite presentation in Prezi or combine Canva with Publuu to create an animated PDF.

Adapting Presentations for Different Settings and Formats

Delivering a presentation involves adapting it to different audiences and environments, from conference rooms to webinars. You need to adapt to different formats and audience types.

Adapting Presentations for Different Settings and Formats

The easiest way to present your content is to an audience that is friendly and interested in the topic. Even in a friendly setting, it is important to maintain a professional image and approach. Avoid taking too much liberties and ensure that key details of your presentation do not escape you. If you do, the audience’s interest in the topic can become your asset. Use them to reinforce your message and encourage action.

More often than not, however, the audience is apathetic. Try to determine the reason for your audience’s apathy and try to connect your material with their concerns and needs. Clearly present the relevance and merits of your message to arouse audience interest and engagement.

It also sometimes happens that the audience is hostile. Perhaps they have different opinions, want to hear something new – or think you don’t respect them and their time. Understand and accept their negative attitude. Actively listen to their concerns and doubts. Present them with something new, fresh and valuable in your presentation to pique their interest. At worst, you can simply show your product, present the benefits and end the presentation.

You can also divide your audiences whether they’re online, offline or hybrid.

When you perform in front of a real audience, body language becomes very important. Gestures, eye contact with the audience and seemingly small movements can really affect the quality of your presentation. Speak clearly and adjust your speaking pace to the audience’s response. Encourage interaction through questions, polls or other activities to keep the participants’ attention. In this case, you can create groups and encourage people to work together.

Virtual audiences require a completely different approach. When giving a presentation online, use short, succinct slides, multimedia and interactive elements to maintain online attention. Speak clearly and more slowly than usual to facilitate online comprehension – there can always be connection errors or gaps. Test your Internet connection, software and hardware before your presentation to avoid technical problems.

The Art of Persuasive Presentations

The key elements of an effective presentation

Presentations are powerful tools that can be used to convey ideas, inspire people, and motivate them to action. To realize their full potential, one must master the art of creating and delivering persuasive speeches.

The key elements of an effective presentation are:

Clear objectives

Identify what you want to achieve with your presentation. Do you want to sell a product, attract new customers, or inspire them to do something? Clear objectives will help you focus on the most important information and choose the right persuasive techniques.

Remember that you won’t always be able to achieve everything at once. Sometimes the goal may be to arouse interest and encourage your audience to explore the topic further.

Be concise and specific

People have a limited ability to focus their attention. Therefore, your presentation should be short, concise, and without unnecessary digressions. Focus on the most important points and convey them clearly and understandably. Avoid jargon and complicated terminology. Remember that time is a precious resource that cannot be recovered – don’t waste it with your guests!

The power of visuals and stories

People are more likely to engage with content presented in an appealing way. Use photos, infographics, videos and other visuals to enhance your presentation. Tell a story that will touch your audience’s emotions and make them remember your message. Stories are a powerful persuasive tool to combine facts with emotions.

Body language and gesticulation

Body language plays an important role in communication. While we often overestimate its importance, it is still very important. Make sure your posture, gestures, and facial expressions are consistent with what you are saying. Make eye contact with your audience and use gestures that emphasize your arguments.

However, keep in mind the rules of your culture. A gesture that signifies acceptance in one country may be perceived as offensive in another.

Authenticity and commitment

Be yourself and speak passionately about what interests you. Your authenticity and commitment will definitely be noticed by the audience and will make your presentation more credible. Practice your presentation in front of a mirror or with friends to gain confidence and work out the details.

Feedback Loops: The Key to Presentation Mastery

Constant development allows you to create better presentations. By getting feedback from your audience you are constantly improving. Feedback loops provide a structured way to gather insights (through self-assessment and audience feedback) about your strengths and weaknesses as a presenter.

Essentially, feedback loops transform presentations from one-off events into opportunities for continuous learning and improvement. Taking into account feedback from various sources will allow you to improve your skills and presentation style – and this should also be included in your next presentation. This constant cycle of self-improvement is called a feedback loop.

To get feedback on your presentation, talk to mentors or experienced presenters – their advice is often more specific than that from simply listeners or fans. Tips from more experienced experts will guide you toward more polished presentations.

By listening to the advice, you can identify specific aspects that you want to improve (e.g., body language, clarity of message) – and adjust this on sample presentations. Positive feedback is a strong motivation to continually improve your presentation skills.


We hope that now you learned about the types of presentation you can deliver, depending on their purpose and presentation style. We have explained major types of presentation delivery, from instructional presentations to inspirational ones, and how to make presentations serve your purposes.

With Publuu you can create presentations of all types and engage with the audience in any way you choose. From a simple slideshow to advanced educational materials, our presentation software will help you create content to dazzle your viewers!

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