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How to Increase Online Sales – Tricks and Tips

How can I increase my online sales?

Every entrepreneur will undoubtedly want to significantly increase their turnover – and today, online sales are crucial for any business. Increasing online sales is not that easy, especially if you are a newcomer to the business. However, it is certainly possible to boost online sales with the right strategies – for instance, switching to online flipbooks we are offering. Our flipbook maker can be a great way to boost online sales – but you need to know how to use it.

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In our article, we describe how to increase online sales, presenting a list of tactics that anyone can use to get more online sales for any company. You can easily raise awareness of your business and get people to take a look at their offer using our tried-and-true marketing techniques. By following these tips, you can attract more customers, increase your conversion rate and profits from sales online, and by reading guides in our Knowledge Base you can find even more clues on how to boost your business!

Specify your target audience

The first step to increasing your online sales is to identify your target audience, whether potential or existing customers. You need to know who your potential audience is. Who are you selling to? What are their needs? Try to pinpoint your group. You can start with a general statement: The potential audience for my computer game is men aged 15 to 35 who are interested in games. You can narrow or expand this group as you see fit – for example if you want to advertise to online streamers. You can obtain more sales if you focus your marketing strategy on specific groups.

Target audience

Once you know who you are targeting, you can create content and marketing campaigns tailored to their interests. You can also create buyer personas to help you structure their needs – these model groups of potential customers help you increase online sales fast if you try to affect the customer experience. A buyer persona will help you determine what your customers will focus on and help you increase online sales in the long run.

Create content that targets your audience

Based on personas and other methods of determining your target audience, you can increase sales by posting high-quality content. Your content should be relevant to your target audience and provide value to them. This could be blog posts, infographics, videos, or social media posts. Don’t write boring text about how good your product is – think about what your customers want and write about it, also mentioning why your product will solve their problems! One sure way of increasing sales is to provide the readers with a quality value proposition.


You can add Publuu flipbooks to increase sales online: these marketing materials can help you interest more people in your offer. Beautiful realistic booklets with a page-flipping effect can draw the attention of your reader, make navigation in your product pages easier, and help the reader keep interested in your offer.

Make sure your content is well-written and engaging, and that it answers the questions your audience is asking. It’s worth simply looking at online reviews to know what people need. Do people think another game has a boring crafting system? Consider whether your game needs it and what you can do better. Meeting customer expectations is sure to increase sales online.

Improve search engine optimization

Search engine optimization (SEO) can help your site rank higher in search results, which will translate into more traffic and will increase online sales easily. There are many things you can do to improve your SEO, such as optimizing your site’s title tags and meta descriptions, creating quality content, and building backlinks.

SEO Optimization is not a difficult task, but if you are inexperienced, you can always hire a specialist company to do it. However, anyone can make the content on their site high quality. This is one of the necessary marketing efforts you should take in order to increase online turnover!


Keep your website simple

Your website should be easy to navigate and use. Today, more and more people are accessing the internet on small screen devices like tablets and phones; therefore, pages should contain just a few elements and have a clear, optimized structure. Simple, intuitive design helps you retain online shoppers using both mobile device browsers and desktop computers.

Avoid putting too much clutter or unnecessary information on your site. The user experience of your site might be very unintuitive – make sure that people who are not familiar with it can find what they need.

Make sure that the call to action on your site is clear and visible so that visitors know what you want them to do – a seller of a computer game might link to a shop on Steam. Online stores that focus on calls to action can encourage customers to buy more often.

Boost online sales with mobile optimization

More and more people are shopping online using their phones – so your shop itself should be tailored to them. Website optimization for mobile devices makes them scale automatically to any screen – this means that a user won’t have to scroll or click on small elements. It’s a great idea if you want to obtain more sales from mobile device users.

Mobile optimization

But that’s not the only way to optimize customer experience for every use. For example, if you sell e-books make sure the reader can access them on their phone – such as with flipbooks from Publuu. These HTML-5 integrated booklets are viewable both on small screens and on large TVs and can be a great marketing tool for any company.

Remember, that it’s a good idea to supplement your online shop with an additional app, especially if you plan subscription services. Adding an app to your online store can also help to increase sales online, especially if the app has functions the store doesn’t.

Show off your products with high-quality images

High-quality images are essential for e-commerce businesses and can definitely increase sales. They help customers visualize your products and make them more likely to buy your product. Make sure your images are clear, well-lit, and accurately represent your products. You can take them yourself, but it’s probably a better idea to hire a professional photographer to do it.

Product photography

Images can be easily included in interactive Publuu Flipbooks. If you create quality content, you can add images to your brochures, e-books, catalogs, or product offers. Interactive galleries, and animated gifs can enrich any content and help you boost customer experience.

It is worth remembering that you can easily avoid some common mistakes. For example, if you’re running a clothing shop, it’s a good idea to take photos of clothes when they’re being worn by a mannequin or model – not when they’re hanging on a hanger. Your marketing materials are a crucial part of your marketing strategy – take care so that you can grow online sales using your website design and other popular marketing techniques.

Mark most popular products

Highlight the most popular products on your website or in the eCommerce store. You can do this by featuring them on your homepage, adding them to the ‘Bestsellers’ section, or using special offers or discounts. Remember the Pareto principle – your most popular products might be the cheapest ones, the most luxurious, or simply ones that are most universal.

If you focus on generating interesting content mention them on your blog or social media to generate buzz. You can mention your best product pages in your email marketing campaigns to showcase your best offer!

Showcase customer testimonials

Customer testimonials are a great way to build trust and credibility among potential customers. They show that other people have had positive experiences with your products or services. Depending on your needs, you can share them as short reviews, case studies, or even links to video demonstrations,

To increase online sales, display customer testimonials on your website or social media pages. Remember to get the customer’s permission – especially to use their personal information, by laws like GDPR!

Customer reviews

Focus on customer service

Excellent customer service is essential for any business, but it’s especially important for e-commerce companies. Make sure you are responsive to customer inquiries and that you resolve any problems quickly and efficiently. More and more companies are using a consultant or dedicated customer service software to help drive their website sales.

Also, remember to contact not only potential customers but also existing customers who have already purchased your product. Customer service also means technical support, further product development (patches, DLC, add-ons), and dialogue with the fan community. Happy customers are the easiest to change into dedicated fans.

Customer service

Use the live chat on your website

Live chat is a great way to provide customer service, increase online sales, and answer questions in real time. It can also help you close sales and increase conversions. Make sure your live chat is always staffed and that you are responsive to customer inquiries.

You can use various AI chatbots, but keep in mind that these are tools that respond only as you teach them. Ensure that you have an employee communicating with new customers who can actually help people in need, not a hired consultant or bot.

Create a simple payment process

The process of completing a transaction should be as simple and direct as possible – just click something to buy it! Avoid using too many steps or requiring too much information. To boost online sales easily, you can add a clause about processing personal data and explain that buying something from your store means that you agree to the processing – with one click you can eliminate a lot of hassle and improve customer experience.

Remember to state the total cost of the purchase – add taxes and additional fees, this way your store will be transparent. A potential customer may change their mind and withdraw their order when they find out about the high cost of delivery.

Online payments

Make sure payment options are secure and convenient for your customers. When designing an online store, make sure you have secure solutions to integrate orders and at the same time ensure that no private information leaks to the web.

Provide various payment options

Not all customers prefer to pay by the same method. Do your market research and check what are the most popular payment methods. To increase sales, make sure you offer a variety of payment options, such as credit cards, debit cards, PayPal, and payment on delivery.

Many people today often pay using phone banking, so make sure you have a good cash flow and your e-store is integrated with popular payment methods. If you think cryptocurrency payment is stable and beneficial for your business, you can also add such an option to your online store.

Offer up a discount code

Discount codes are a great way to attract new customers and encourage repeat purchases. Offer a discount code for first-time buyers or for a limited time only. On the Internet, you can use different options for discount codes – for example, when advertising in podcasts, you can give a discount code there to find out how many people use your services and whether such advertising is effective.


You can also exchange discount codes for media shares – for example, send a coupon to anyone who shares your photo on social media. This is a great way to have fun together and mutually benefit each other to increase sales online!

Provide a refund guarantee

A money-back guarantee can help build trust among customers. Let them know that they can return or exchange their purchase if they are not satisfied. Often the guarantee is required by law in many countries or states, but you can make it very friendly, with free delivery or compensation for lost time. Clients usually opt for such an opportunity as it makes them secure in case of misguided purchases, so it’s an excellent way to increase your online sales.

Create traffic through social media accounts

Social media is a great way to connect with potential customers and promote your products or services. Share interesting content, hold contests and giveaways, and connect with your followers.

Set a traditional time for adding new posts and stick to that schedule. Remember that social media promotion takes time. Many people dream of viral popularity, but this never appears as a result of deliberate action. Post funny or informative content, and don’t be afraid to discuss with customers and encourage discussion.


Collect your customers’ emails

Email marketing is an effective way to stay in touch with your customers and promote your products or services. Collect your customers’ email addresses when they make a purchase or sign up for your newsletter. This makes it easy for you to contact your customers and send them new notifications. Monitor who signs up to use your newsletter, and whether they want new offers. Also remember to give them the opportunity to unsubscribe if they don’t want it.

Publuu is a great way to increase online sales and gather e-mail. Sharing a free e-book online with useful content is a great way to drive more sales – ask your customers to give you their e-mail address in exchange for quality content. If you’re creating video games, you can create game guides and game magazines, then entice customers simply by asking them for e-mail to access to them.

Connect through email marketing

Send your customers follow-up emails, newsletters, and special offers. This is a great way to keep them engaged and encourage them to make repeat purchases. Use tools like MailChimp to create quality newsletters that reach your readers.


If you ask how to increase online sales, e-mail marketing can be a great answer; they are a good base for online marketing. An interesting newsletter doesn’t have to be just spam – Publuu lets you embed interesting flipbooks that can be a great read.

Use Google Analytics for your data

Google Analytics is a powerful tool that can help you track your website traffic and sales data. This information can help you determine what’s working and what’s not, so you can optimize your website and marketing campaigns. You can increase sales by analyzing the data, creating buyer personas based on the customer profiles.

Publuu also offers you a robust analytics feature – it even allows you to check who reads your marketing materials and and what time. It can supplement Google Analytics and help you increase sales by working together.


As you can see, if you are wondering how to increase online sales, we have many answers for you. Business owners should figure out who they want to sell to and develop marketing strategies and materials that match their interests.

It’s also worth taking care of SEO and the mobile compatibility of your site. With feedback data, you can improve both your website and your marketing efforts.

These are just some of the tips we offer in our Knowledge Base. On our website you will find other guides to online marketing and help on how to use Publuu as a great marketing tool.

You may be also interested in:
20 Sales Skills That Will Change Your Career
18 Great Marketing Ideas for Small Businesses

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