Best Time to Send Newsletter in 2024 (with 10 Tips!)

In 2024, every email marketing specialist faces one question: When is the best time to send your online newsletter? At Publuu, we help you not only create flipbooks but also find the best times to send them.

But is there a perfect time to send emails? This article will help you to determine the best days and times to send newsletters, explain why timing matters, and offer tips to make them more effective to boost both open and click-through rates.

Understanding readers’ behavior for optimal mailing time

People usually check emails or browse Facebook at specific times, like lunchtime, mid-morning, or after work. To find the best time to send your newsletter, you need to understand their habits.

Use analytics services

• Use analytics services to see when your subscribers are most active online. Tools like Mailchimp, Google Analytics, or document tracker from Publuu can help you determine the best times to reach your target audience.

Segment your audience

• Use analytics apps to collect data on location, age, gender, background, and education, then divide them into segments. For example, some people check their inbox as soon as they get home, while older readers might have more set routines, starting with morning hours and mid-day breaks.

Understand user habits

• Craft a buyer persona based on your audience segments and consider – what this person does during the day. If your particular audience is young professionals, avoid sending an email newsletter on Mondays, as they are overwhelmed by weekend emails.

Establish the first time to send an email

• Decide whether you want to send your newsletter during work hours or later in the day, considering time zones. At work, readers might take a break to browse interesting professional content – hey, we’ve all been there: it does count as working! Many experts suggest sending emails around 2 PM when people are winding down their workday.

Keep testing and measuring

• Reader behavior can change. Keep testing and measuring open and click-through rates to find the best times to send emails. Your email marketing strategy needs to rely on previously gathered habits and knowledge you keep gaining from analytics.
  
  
  

How to determine the best time to send newsletter

Research and email experts have found the best times to send newsletters, for both businesses (B2B) and individual customers (B2C). For instance, Hubspot determined that the best time to deliver emails is the first half of the working day. However, there is some more information that you might need.

1. Best day to send email

Tuesday, Wednesday, and Thursday are the best days for high open rates. In our personal experience, the best time to send interactive newsletters is the second and fourth day of the week since the readers get crushed by the “Wednesday hump”.

 

2. Worst days to send email blast

Avoid Mondays and Fridays because people are either catching up or winding down, so your emails might be overlooked. Fridays might work better for individual customers, like hobbyists or artists. In these cases, Friday mornings often get more opens and clicks than Mondays.

3. Best hours to send emails

• 6-8 AM: Avoid sending newsletters early in the morning, as there is little chance that they will be read immediately.

• 9-11 PM: This is probably the best time to send newsletter. As Mailbutlrer states, more than 50% of email users check their inboxes in the morning.

• 12-2 PM: It’s not the best choice for B2B email, but it’s pretty good for B2C when customers are on their lunch break.

• 3-6 PM: Afternoons are also a great time to send email. B2B customers tend to check email an hour or two before they leave work.

• 7-9 PM: This is not the best time to send B2B campaigns, but it can still work for B2C emails when customers go home.

• After 9 PM: Avoid sending emails after this hour, as they will not be read immediately and will have to wait until the morning.

Source: Hubspot

4. Stick to workdays

Send emails on workdays, even to individual customers. Engagement drops on Saturdays and Sundays.

 

5. Test different times

Your target audience might have different habits. Test different times to find what works best. Start with Tuesdays and Thursdays, and try to send email blasts in the morning (around 10 AM) or afternoon (2 PM).

Use A/B testing to see what works best. For more details, check out this article on running A/B marketing email tests.

 

6. Regular schedules

Once you find the best time to send your emails, stick with it! Regular schedules build trust. Email services like Mailchimp can automate this for you. However, for holidays or big events, consider different times to get more attention.

So when is the best time to send an email?

However, these are just guidelines; the best time for you might be different based on your specific audience. For instance, if everyone sends a newsletter at 9 AM on Tuesday, yours might get more attention on a Sunday afternoon. Don’t be afraid to try different times to send emails, and see what works best for your readers.

What is the best frequency for newsletters?

Weekly emails

Weekly emails sent on Tuesdays, Wednesdays, or Thursdays get the highest open rates. Start with a weekly schedule for B2B marketing emails. You can later try sending them every two weeks or monthly.

Daily emails

Emails sent daily can overwhelm readers. They might work in specific industries or during events like conventions or fairs, but usually, only news outlets send daily newsletters.

Bi-weekly newsletters

If you have a moderate amount of content, consider sending marketing emails twice a month. For example, if you are sharing industry news or something related to a hobby, sending an email every other week might be a good idea.

Monthly newsletters

For less frequent updates or a smaller audience, a monthly newsletter can also be effective. This allows you to curate high-quality content and avoid overwhelming the reader. This might be ideal for a hobbyist group sharing project ideas or a financial advisor sending market updates.

Tools for optimizing sending time

Publuu

Publuu helps you create an interactive newsletter that can be opened on any device and integrated into your marketing strategy. You can embed it in landing pages, share it on social media, or include it in emails.

Publuu also offers powerful analytics tools to help you understand your audience. You can see who opens your newsletters, when they engage with interactive content, and how much time they spend on each article.

Additionally, Publuu’s tracking links allow you to monitor document interactions and receive instant notifications, helping you choose the best times to send newsletters. Read more in our newsletter marketing guide.

How to use Publuu analytics for optimal sending time

CREATE A NEWSLETTER NOW TO IMPROVE YOUR EMAIL MARKETING

1. Log in to your Publuu account

2. Navigate to your newsletter

3. Access “Statistics” or “Tracking links”

   • Click on the “Show statistics” button to access detailed analytics.
   • Use the “Tracking links” button to create and monitor tracking links.

4. Select the timeframe to analyze

5. Analyze your newsletter’s performance

   • Views: Check the number of views in the “Views” tab.

   • Pages viewed: Analyze the “Pages viewed” tab to see which pages were viewed the most often.

   • Average time spent: Check the average time spent on the entire newsletter or each page.

   • Hotspots: Check the number of clicks on hotspots and which ones were clicked the most.

   • Collected leads: Analyze leads collected through your newsletter to understand audience interest.

   • Tracking links: Track which links were clicked the most, time spent, and overall engagement patterns.

E-mail marketing platforms

These days, most email marketing tools, like Mailchimp, Constant Contact, or Campaign Monitor, offer analytics to help you find the best time to send emails. They show click-through rates (CTR) and open rates and often use charts to show which days and times get the most clicks and sales.

Many email marketing packages also include comparison tools to show average open rates for your industry, run A/B tests, or predict the best time to send newsletters. They often use AI to find the best time for each recipient.

 

Other analytics tools

Tools like Google Analytics or Mixpanel can be easily integrated with your email campaigns and help you learn about open rates and engagement. Publuu also integrates well with Google Analytics, providing detailed information about users’ interactions with your newsletters.

Based on this data, you can start doing A/B testing. For example, if you decide to send your newsletter on Thursdays or Tuesdays, prepare two versions and use Publuu or another tool to compare open rates. Then, choose the best time by considering factors like holidays, time zones, and your audience’s habits.

Why the right time in email marketing matters

Small details like subject lines or color schemes, can be crucial in email marketing. The timing of your emails can affect how well your advertising works. Here are some reasons to find the best time to send email newsletters:

Maximized visibility

Imagine your email inbox as a pile of paper. New emails on top are more likely to be read. If your inbox is full you might only read the first few emails. Sending emails at the right time, when readers are not overwhelmed, helps you reach more people.

Increased engagement

Mailerlite research shows that emails boost brand recognition. When you get an email, you remember the brand and may read it in your free time. Eventually, you’ll increase engagement with the brand!

Increased conversions

The main purpose of marketing emails is to inform and generate leads and sales. The conversion rate is usually low, but you can improve it by sending emails at the right time. When recipients are more likely to engage, the chances that they will take action after reading your message also increase.

Predicting readers’ actions

Many newsletters end with a call to action. You want customers to take action after reading, like buying your product or contacting you. For example, if you send your emails in the early evening, no one will be in the office to answer. It’s better to send emails during business hours. Consider factors like time zone or potential audience’s location.

Tips for increasing engagement

You want to create newsletters that resonate with readers and keep them waiting for the latest news. Here’s how to transform those boring old newsletters into great bulletins everyone can enjoy:

1. Make it click-worthy

Make your newsletter interactive: for example, Publuu lets you add hotspots and quizzes, making your content engaging with polls, surveys and calls to action. This increases reader engagement and boosts your click-through rate (CTR).

2. Show, don’t tell

Break up the text with animated GIFs, images, memes, and videos. Publuu allows you to add animated content, backgrounds, and icons.

3. Sounds come second

Integrate your newsletter with MP3s, add videos with sounds, or have someone (or an AI TTS) read the articles. This makes your newsletter more accessible and enjoyable for everyone.

4. Cater to your audience

Involve your readers by showing how you solve their problems with real-life stories, examples, or case studies. Testimonials or links to your product in use can show your major advantage and convince your readers that your product is the way to go!

5. Feedback is your friend

Imagine your newsletter as a shared project with your readers. Actively seek their input – what do they like? What can be improved? Embed comments sections or links to social media into the text to show you value their feedback.

6. Subject lines and content

Craft headlines that pique curiosity or make enticing promises. Pick good subject lines and captivating headlines in your online newsletter to grab attention.

7. Crystal clear CTAs

Don’t leave your readers wondering what’s next. Be clear about what you want them to do, like visit your website, make a purchase, or anything! Remember that the most effective CTAs should apply on the same day as when you send your newsletter.

8. Reward engagement

Reward your subscribers after taking action. For example, offer discount codes or lead magnets like exclusive content to attract a swarm of readers.

9. Structure matters

Keep your newsletter clean and easy to read with a clear layout that blends text and visuals seamlessly. Stick to just a few fonts – one for titles, another for body text – for a polished look.

10. Go the extra mile

Stand out from the crowd. Let’s say you sell graphic design software. Why choose you over industry giants like Adobe or Corel? Offer something unique, like Publuu’s tracking features or analytics, to add real value for your subscribers.

In conclusion

Finding the best time to send newsletters in 2024 is key to getting better engagement and achieving email marketing goals. The right time can improve visibility, increase conversion rates, and help you predict reader actions. Many experts suggest choosing Tuesdays or Thursdays at 10 AM or 2 PM as the optimal time, but it’s important to understand your audience’s habits and use data analytics.

To do this, start with analytics tools like Publuu, Mailchimp, and Google Analytics to better understand your target market. Regular A/B testing and audience segmentation can give you better insights. Publuu also helps you create interactive and visually appealing newsletters with clear calls to action.

You may be also interested in:
Employee Newsletter: Comprehensive Guide
10 Creative Newsletter Ideas for Your Business