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How to Write a Proposal for a Project – Top Tips and Templates

Are you preparing for a new project, either for an external client or an internal department? Crafting a successful project proposal is crucial in securing the necessary support and resources to see it through. To make sure you leave the best impression, consider creating your project proposal with our proposal generator . That way, you can present and share your ideas in a unique form like the one below:

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A well-written project proposal can help you articulate your vision, sell your approach, and clarify the project process, reducing confusion and complaints down the line from everyone involved in the project.

In this guide, we’ll walk you through the essential components of a project proposal. We’re going to explain how to write a proposal for a project and provide you with examples and tips to help you create a winning proposal that grabs stakeholders’ attention and secures buy-in from crucial decision-makers.

How to write a proposal for a project?

When you want to write a project proposal you can work with a project proposal outline – fill in the gaps and match them to your project background. There are a couple of important issues about project proposal format you should know before you create that winning business proposal!

Define the problem

Define the problem

Defining the problem is the first step in creating a project proposal. You need to identify and explain the problem that you aim to solve through the project. You should also consider the root causes of the problem and how the project should address them. For instance, you notice that your UX is outdated, and the solution is to redesign new icons.

Present your solution

After identifying the problem, you need to present your solution. This includes explaining how your proposed project will solve the problem, the benefits it will provide, and how it aligns with the organization’s goals. You should also consider alternative solutions and explain why your proposed solution is the best fit for the organization.

You might have several solutions ready – and one of the best ways to present them is by using Publuu. Each page of your interactive flipbook can present a different idea – for instance, a new set of icons for the UX. Basing on a set of different solutions it’s easy to showcase possible project deliverables – goals and end dates.

Remember that it is crucial to leave your colleagues or clients impressed. So one of the things that you can do besides presenting is making your proposal for a project interactive. By using features such as embedded videos or photos you can instantly increase the engagement of your presentation and make proper introductions and discuss the topic more broadly.

Embedded Videos, Photos, And Hotspots

Define your deliverables and success criteria

You need to clarify what the project will achieve and how success will be measured. This includes defining the specific tasks or outputs that will be delivered and the expected outcomes. You should also consider the key performance indicators (KPIs) that will be used to measure success – for instance “at least 80% of testers prefer to use the new interface”.

State your plan or approach

State your plan or approach

The plan or approach outlines the steps required to complete the project successfully. This includes detailing the activities required to achieve each deliverable, identifying the resources needed, and determining the roles and responsibilities of each team member. The plan should also consider potential risks and how they will be mitigated. In our new UX example, you choose the project manager and team members and give them the resources and time they need, then you plan tests and surveys.

Outline your schedule and budget

Outlining the schedule and budget helps to manage project expectations and ensure that the project stays on track. This includes detailing the timeline for each deliverable, identifying any dependencies, and determining the resources required for each task. The project budget should include all costs associated with the project, including personnel, equipment, and materials.

Tie it all together

The project scope provides a comprehensive overview of the project, including all the elements mentioned above. It outlines the problem, proposed solution, deliverables, success criteria, plan or approach, schedule, and budget. The project scope should also include any assumptions, constraints, or dependencies that may impact the project.

Create an abstract of your project

Create an abstract of your project

Creating an abstract of the project helps to provide a clear and concise overview of the project to the team. It outlines the main problem, the proposed solution, and how the project will be executed. The abstract should be easy to understand and should provide enough detail to help team members understand their roles in the project.

To create an abstract, you need to clearly state the purpose of the project in a concise and straightforward manner. This helps the reader understand the project’s goals and objectives.

Define the scope of the project, including the specific areas that the project will cover, as well as the methods and results expected from the project.

What is a project proposal?


A project proposal is a document that you create to explain your project idea, including what you want to achieve and how you plan on getting there. In many ways, it’s similar to writing an executive summary but it’s far less concise.

In a business context, a project refers to a specific effort that is undertaken to achieve a particular goal or objective within a set timeframe and with a defined set of resources. A project is simply a task, which has a person or group responsible for it and has a measurable result. In many cases, a project has many sub-projects – which is why it’s a good idea to create a project roadmap so as not to get lost!

For example, a project might mean the development of a new product, the implementation of a new process or system, the launch of a marketing campaign, the creation of a new website, or the expansion of a company’s operations into a new market. What’s important is that it has SMART goals – project objectives which can be achieved in a realistic way.

Why create project proposals?

Why create project proposals?

It’s important to learn how to create a project proposal because it helps you clearly communicate your ideas to decision-makers and secure resources like funding, clients, or support from stakeholders. A well-crafted project proposal can also help you establish a professional relationship with outside contributors or potential clients.

Essentially, a project proposal is like a first handshake with leadership or potential clients, and it can determine whether they are interested in your idea or not. By creating a project proposal, you can define the priorities and requirements of your project and set a clear foundation for its success. Once you have described what you want to achieve, you and potential partners can discuss details like project costs.

To provide a more interactive and engaging experience for the viewer you can publish your project proposal as a Publuu PDF flipbook. The ability to flip through pages, zoom in and out, and click on links or videos can help keep the viewer’s attention and make the presentation of business proposal more memorable.

Publuu flipbooks can be accessed on any device with an internet connection, making it easier to share and distribute the proposal to a wider audience. This can be useful on that crucial presentation day! You can just send a link to your own project proposal and have your audience browse it at their own pace.

It’s also worth remembering that Publuu PDF flipbooks can provide analytics on how viewers engage with the proposal, such as the number of views, time spent on each page, and clicks on links. This information can help improve the proposal for future presentations or updates.


What a project proposal is not?

A project proposal is not a detailed plan or a contract. While it outlines the goals, objectives, and requirements of a project, it is not a comprehensive and detailed plan of action. Rather, it is a preliminary document that seeks to represent the feasibility and value of a project idea and to secure buy-in from stakeholders. You can start with a project proposal outline and develop the project summary based on your experience and expectations.

A project proposal is also not a binding contract, although it can serve as the basis for one. It’s also not an executive summary – this form of a summary is created to summarize a project or an idea for a busy executive. An executive summary can fit on a single sheet of paper, while project proposals can be longer, but typically they shouldn’t be longer than 8 pages.

Additionally, it is not a one-size-fits-all document. Each project proposal should be tailored to the specific needs and goals of the project, as well as the expectations of the stakeholders. You need to adjust the project proposal template to your industry and business – for instance in IT you can focus on presentation, but in legal companies you can focus on the text.

Why do you need a project proposal?

A project proposal is a crucial tool for successfully planning, executing, and completing a project. Without it, you can’t clearly define and communicate the project deliverables, objectives, and requirements of a project, establishing a shared understanding among investors.

Why do you need a project proposal?

It can also be a useful communication tool for your project team, and prevent misunderstandings and miscommunications by establishing a clear framework for the project. Before you start creating the project, you can establish the project background so that everyone is on the same page.

It can additionally serve as a marketing tool to promote the project and garner support from potential stakeholders, such as investors or clients. Project proposals can be useful as marketing prospects and tools to document work during the entire project life cycle.

Types of Project Proposals

Since there are many types of projects in the corporate world, it should be no surprise that there are many types of project proposals. Usually, depending on your company, you will deal with solicited proposals – or unsolicited project proposals if you’re a freelancer. But what’s the difference?

Solicited Project Proposal

Solicited Project Proposal

A solicited project proposal is submitted in response to a Request for Proposal (RFP) from a qualified organization. RFPs are competitive and require thorough research and persuasive writing skills. You prepare this type of project proposal as a response – which means that you have to do your research and show that it’s you who can solve this problem. Often, these are internal project proposals – made for your superiors in the company.

Unsolicited Project Proposal

An unsolicited project proposal is initiated by the writer, who has identified a problem and solution and seeks resources to bring the idea to life. While it may not have a clear knowledge of a stakeholder’s needs, a well-executed proposal can be a game-changer. You approach your potential customers with unsolicited project proposals – meaning that you try to sell your solution to others who might not even know that they have a problem. This can refer to external or internal project ideas – often they are used by freelancers as marketing tools. However, in large companies you can also show your initiative and show a proposed method of solving a problem.

Informal Project Proposal

An informal project proposal is requested by a client informally, without an official RFP. It requires solo research and doesn’t come with much context. An informally solicited project proposal might be just a review of possible solutions to a problem.

Renewal Project Proposal

Renewal Project Proposal

A renewal project proposal is used when a project needs to start again, and the goal is to highlight the past successful results produced by the project.

Continuation Project Proposal

A continuation project proposal is submitted when a project enters a new phase or requires new resources, and it doesn’t require as much work as the project has already been approved and is up and running. Often, continuation project proposals might just consist of additional recommendations.

Supplemental Project Proposal

A supplemental project proposal is needed when the project scope has grown beyond initial expectations, and stakeholders need to be persuaded to contribute more by proving the value of adding resources.

Tips for writing an effective project proposal

Write for your audience

When you want to create that winning project proposal, it is essential to consider the audience for whom you are writing. Knowing your audience’s interests, values, and concerns will help you tailor your proposal to their needs. For instance, if you are writing a proposal to a government agency, you will need to include details about how your project aligns with the agency’s mission and goals. On the other hand, if you are writing a proposal to a private company, you may need to highlight how your project will save them money or increase their revenue.

Be persuasive

In addition to knowing your audience, you should be persuasive when writing your proposal. After all, you want to convince your audience that your project is worth their time and resources.

Be persuasive

To be persuasive, you need to provide evidence that your project will be successful and that you have the skills and expertise necessary to carry it out.

Keep it simple

Another important tip for writing a good project proposal is to keep it simple. Your proposal should be easy to read and understand, so avoid using technical jargon or complex language. Instead, use clear, concise language and organize your proposal in a logical and easy-to-follow format. Use headings and subheadings to break up the text, and include diagrams or visuals to help illustrate your points.

Follow convention

When writing your project proposal, it is also essential to follow conventions. This means using the appropriate format, including all the necessary sections, and adhering to any specific guidelines or instructions provided by your audience. If you fail to follow the convention, your proposal may be rejected before it is even considered.

Proofread and revise your proposal

Finally, before submitting your proposal, be sure to proofread and revise it. Errors or typos can undermine your credibility and make it difficult for your audience to take you seriously. Carefully review your proposal for spelling and grammatical errors, and ask a colleague or friend to review it as well. You should also revise your proposal to ensure that it is clear, concise, and persuasive.

Project proposal templates

Project proposal example

You can use this free project proposal template on Canva to design an effective business proposal and showcase it using Publuu.

Project proposal example

If you have MS Word you can use this project proposal template to create an unsolicited project proposal to offer a solution for a major problem.

Project proposal example

This project proposal template contains places for mission, team profiles and a sample project proposal outline.


In conclusion, a well-crafted project proposal is an essential tool for any successful project. It not only provides a clear roadmap for the project’s execution but also serves as a powerful marketing tool to attract potential investors and supporters.

A business proposal that defines deliverables, outlines a plan, establishes a project budget, and creates an abstract will ensure that all stakeholders are on the same page and working towards the same goals. If you publish it online using Publuu business proposal flipbooks, they will be able to access ith with a single click.

By investing time and effort into creating a persuasive proposal, you are taking a significant step towards achieving project success. So, don’t underestimate the power of a well-written proposal – it could make all the difference in turning your project vision into a reality.

You may be also interested in:

Top Business Proposal Template Websites
Business Writing – All You Need to Know

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