Enrich Your Online Catalog with Audio Files
It’s 2026 and combining sound with visuals is one of the best ways to grab attention online. Podcasts, audiobooks, and sound-enhanced experiences are now part of everyday digital life.
We can help you unlock its full potential by embedding audio files directly into your Publuu online catalog. This guide will help you create a more compelling experience for your customers by seamlessly integrating audio content into your catalogs.
How can sound and music increase sales?
Music is universally appreciated for its pleasant qualities. But apart from creating a pleasant atmosphere, sound and music can significantly impact your product sales. Voiceovers and music can affect customer experience, making them feel as if they are directly interacting with the product.
Studies confirm that the right music can evoke certain emotions and set the tone for purchases. It has been known for centuries that upbeat music can energize customers, while soothing music can create a sense of relaxation and encourage browsing through a catalog. Background music can increase the amount of time customers spend shopping, making them more likely to make a purchase.
Of course, music can also reinforce your brand identity and values. Experts at LinkedIn point out that a luxury store, for example, can use classical music to convey sophistication. Classical music is considered very prestigious - and increases the perceived value of products. And if you're designing power tools, showcase their power and strength! All of this can be included in your online catalog.
How to add sound to your online catalog
1. Log in and open the editor
Create your Publuu account - if you want to try it out, don't forget about our free trial. Once logged into your Publuu account, open the catalog you want to edit and click "CUSTOMIZE" in the left panel.
2. Select the page and add the hotspot
After selecting the page where you want to upload the audio, click "ADD HOTSPOT" on the left or use the three dots menu on the right. Choose the "SOUND" option.
3. Upload and position the audio
Click "UPLOAD" and select your MP3 file (max. size 100MB). Once uploaded, you can drag and drop the hotspot to the desired location.
4. Preview and adjust
Preview the sound to check how it will play on Publuu. Then, customize your options using the "SOUND OPTIONS" menu: adjust settings such as hotspot color, icon, and visibility (pulsating or transparent). Enable "ACTIVE AREA" if you want readers to click on the hotspot to play the sound.
If you wish to enable autoplay, activate the "AUTOPLAY" toggle to have the audio start automatically when the page is loaded. Note that due to browser security, readers may need to use a pop-up window to enable autoplay.
5. Preview and save
When you're finished working on your hotspot, click "PREVIEW" to see your changes. Click "SAVE" when you're satisfied with the result.
6. Mobile and browser compatibility (Updated for 2026)
All audio in Publuu flipbooks works on desktop and mobile devices. There’s no need for plug-ins or pop-ups — Publuu uses HTML5 audio, which loads quickly and runs smoothly across all browsers.
Advantages of audio integration
Elevating user engagement
The right music can easily create an atmosphere and evoke emotion. Audio can make browsing through a catalog a more engaging and enjoyable experience for your customers. What's more, the right sounds will set the mood - for example, catalogs from Publuu all have the sound of pages turning switched on, which will make them feel like physical catalogs.
But audio goes beyond just ambiance. You can also add narrations to the content; instead of flipping through the pages, users can stop for a moment and listen to the story told by the narrator. This is perfect for many industries like education or real estate.
Increase accessibility
Above all, we know that audio integration can make a catalog more accessible to people with visual impairments. Voice narration can describe images and other interface elements, and sounds can also help navigate.
For example, you can put an audio file on the cover of the Publuu catalog that automatically plays and says, “Press the left/right arrow to turn the page,” so that sight-impaired users will know how to use your file and might have the content read to them. This approach can also assist young children or people learning your language, enabling you to integrate educational materials to help them learn to read.
Improved brand recall
Sound has a huge impact on memory. Adding brand-related sounds or music themes can help reinforce your brand identity and make your brand so much more memorable – for example, you can use orchestral music for respectable brands like those in banking or real estate. How cool would it be if your brand had its theme song?
Create personal connections
A human voice can build trust and create a sense of intimacy. Imagine a natural voiceover using everyday language and lighthearted humor – it draws users closer to your brand. Furthermore, background sounds, like music or relevant ambient noises, further bridge the gap with your audience: imagine the roar of an engine when you open an automotive company catalog!
Effective audio integration
Content selection
To make sure your audio content reaches users effectively, do your research. Like all content, audio in your catalogs should be tailored to your target user group. For example, consider whether a furniture catalog requires narration; perhaps music would be a better choice.
Also, consider which types of content are worth placing in your catalog - options might include music, voice narration, podcasts, and interviews. All of these can enhance your product catalog. For instance, a presentation of new clothes could be accompanied by an interview with their designer.
Publuu’s online flipbook example
View more online flipbook examples
MAKE YOUR OWN
Quality matters
The better the quality of the sound, the greater the user experience as they browse your catalog. Audio recordings should be free of noise and distortion. If you have chosen a narrator, they should speak clearly and with proper intonation. Avoid robotic or unnatural voices - choose clear, natural-sounding narration for the best experience.
User autonomy
Don't force audio on users who do not want it. Users should be able to control the audio playback, with options such as pause, resume, rewind, and volume adjustment. What's great about the catalogs from Publuu is the combination of text content with video and audio. If you have a narrator, ensure that users can also read what is being said and turn off the audio at any time.
Audio marketing tips
Audio content is a powerful marketing tool in 2026. You can record short audio guides or mini-reports where experts explain topics that matter to your audience. This type of content can answer common questions, improve SEO, and help build trust before a sale.
Audio testimonials work even better than written ones. Ask your clients or partners to record short messages instead of just sending quotes. Hearing real voices and emotions makes your company sound more authentic and trustworthy.
You can also include short audio interviews with designers, experts, or company leaders. This not only shares useful insights but also positions your brand as an expert in your field.
A personal voice message from a company owner or product creator can make a big impact. When people hear genuine enthusiasm, it creates a stronger bond. This approach works especially well in industries where personal connection matters — like education, design, or real estate.
Summary: enriching your online catalog with audio
In 2026, sound plays a bigger role than ever in digital storytelling. Adding audio to your Publuu flipbook not only enhances user experience but also supports accessibility, engagement, and brand recognition.
With Publuu’s easy-to-use tools, you can mix audio, animation, and interactive hotspots to create truly unique online catalogs.
Try it today and let your publications speak for themselves!
