Top 10 Newsletter Platforms and Software in 2024

The way we use social media and search engines is constantly changing, but one thing is for sure: you need to use all the channels you can to get your message across to your customers. Online newsletters have been around for decades and are still one of the most reliable ways to reach your audience directly.

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If you want to send important messages to your customers, you need regular newsletters. It doesn’t matter if you’re a small company sharing software updates or a large corporation that continually publishes news about new products. This means you need to choose a mailing platform that fits your needs.

Fortunately, you don’t have to be a tech whiz to create such newsletters. With user-friendly platforms, you can easily incorporate polls, GIFs, and multimedia to make your content engaging. In this guide, we’ll help you find the best newsletter platform to transform your email marketing strategy.

What is an email newsletter?

An email newsletter is a regular email that companies and organizations send to their subscribers. These newsletters can include all kinds of content—company updates, promotions, offers, links to new blog posts, and more.

They’re a great way for businesses to stay in touch with customers and share information. They let businesses reach their audience directly in their inbox, instead of relying on social media or search engine advertising.

However, to send newsletters, you need the right platform. These are tools and software, typically available online, that companies use to create, send, and track their email newsletters. These platforms can send newsletters to large groups of readers, make it easy to design and customize the online newsletter, manage your subscriber list, and track how your newsletters are performing.

As email newsletters have grown in popularity, many newsletter platforms have added more features than just sending emails. They often include marketing automation tools, web push notifications, SMS messaging, and integration with other parts of a company’s marketing strategy.

 

Top 10 newsletter platforms

Below we present a list of 10 best newsletter platforms for users:

1. Publuu

Publuu is great for creating professional newsletters in the form of flipbooks. You can attach it to an email message and send it directly to recipients’ mailboxes. Additionally, you can use multimedia hotspots and animations to make static newsletters more engaging for readers, as shown here:

It also lets you integrate online newsletters with any of the following newsletter systems, making it suitable for anyone, from individual customers to large corporations.

• Pros: You can create newsletters designs that stand out, share flipbooks with readers, or organize virtual bookshelves for your newsletters.
• Costs: Free trial available for 2 weeks; paid plans start at $7 per month.

💡 Publuu is a great choice if you’re looking to create some eye-catching, interactive newsletter in the form of flipbooks.

 

2. Benchmark Email

Benchmark is a powerful email marketing tool that is perfect for newsletters and other email campaigns. It offers more than 200 email template designs to choose from.

Benchmark is a solid option for companies of any size that need a robust email marketing platform with advanced features such as automation and segmentation.

• Pros: Benchmark has an easy-to-use drag-and-drop editor, advanced automation and segmentation features, and a good free plan for up to 500 contacts.
• Cons: It may have more features than some newsletter users need. Beginners may find it challenging to get to grips the program’s advanced features.
• Cost: Free plan available for up to 500 contacts and 3,500 emails per month. Paid plans start at $8 per month for 501 contacts.

💡 Benchmark is a great if you’re looking for a solid platform with advanced automation and segmentation features.

 

3. Mailchimp

Mailchimp is a comprehensive marketing platform that began as an email newsletter tool. You can manage your email, social media, websites, and SMS from a one place.

The company says it’s perfect for small businesses and entrepreneurs who want an easy-to-use email marketing solution that can grow with their company.

• Pros: Mailchimp is very user-friendly, even with advanced features such as segmentation and reporting. Pricing remains reasonable as your business grows.
• Cons: Mailchimp’s free plan has become more limited than it used to be, and its template designs could be improved.
• Cost: Mailchimp has a free plan for up to 500 contacts and 1,000 monthly mailings. Paid plans start at $13 per month for the Essentials package.

💡 Mailchimp is a great choice for a small business looking for a comprehensive marketing solution that can grow with you.

 

4. Omnisend

Omnisend was specifically created for e-commerce companies. This software handles transactional emails, newsletters, and automated email campaigns.

Omnisend is perfect for online stores and e-commerce companies that want a specialized email marketing platform integrated with their sales channels.

• Pros: Omnisend integrates seamlessly with popular e-commerce platforms such as Shopify and Magento. It has pre-built audience segments specifically tailored to online stores.
• Cons: Omnisend offers a limited free plan, and its paid plans can become expensive as your subscriber list grows. It also provides fewer email template options compared to some other platforms.
• Cost: The standard plan for up to 500 contacts costs $16 per month, and the pro plan for up to 2,500 contacts costs $59. The free plan requires text messaging, which may not be supported in certain countries.

💡 Omnisend, created specifically for e-commerce companies, is a perfect choice for businesses looking for a seamless integration with their online store.

 

5. AWeber

AWeber is a simple and user-friendly email marketing tool that makes it easy for you to automate your newsletter and content distribution.

It offers a large library of email templates to help you get started and it’s a great choice for small business owners who want an intuitive email platform with robust automation features.

• Pros: Strong automation features to streamline your newsletter management and affordable paid plans.
• Cons: Limited free plan, segmentation and analytics require paid upgrades.
• Cost: AWeber offers a free plan for up to 500 subscribers and 3,000 monthly emails. Paid plans start at $12.50 per month for unlimited subscribers and advanced features.

💡 AWeber is perfect for those who prioritize automation and want as little hassle as possible.

 

6. Zoho Campaigns

Zoho Campaigns is an affordable, all-in-one email marketing solution offering features such as newsletters, automated campaigns, SMS, and more.

As a cloud-based platform, it’s a great choice for businesses looking for a budget-friendly email marketing solution with plenty of features.

• Pros: You get a lot for free, including access to a full office suite. Paid plans are very affordable, and in-depth analytics are available.
• Cons: The email editor could be more intuitive, and some advanced features like segmentation require paid upgrades.
• Cost: Free plan for up to 2,000 contacts and 6,000 emails per month, with paid plans starting at just $3 per month.

💡 Zoho Campaigns is a great choice for companies on a budget.

 

7. Constant Contact

Constant Contact is an established email marketing company that focuses on newsletter features and list growth tools.

If you want to focus on building your list and new customer acquisition, Constant is for you.

• Pros: Extensive library of newsletter templates, strong list-building features, and reliable email deliverability.
• Cons: More expensive than some competitors, and the user interface may feel outdated.
• Cost: Plans start at $20 per month for up to 500 contacts, with discounts available for annual billing.

💡 Constant Contact works well for companies focused on building their email lists and growing their subscriber base.

 

8. Beehiiv

Beehiiv is a full-featured newsletter platform designed to help creators grow their skills with a simple and sleek editor.

It’s a great option for independent creators who want to develop and monetize their audience, including individual content creators.

• Pros: Good free plan, referral program features, paid subscription options, and unlimited emails sent.
• Cons: Some advanced features are only available in higher plans.
• Cost: Free “Launch” plan for up to 2,500 subscribers. “Scale” plan starts at $39 per month for up to 1,000 subscribers. “Max” plan costs $99 per month and includes additional features.

💡 Beehiiv is great for content creators who want to grow and monetize their newsletter with features like referral programs.

 

9. MailerLite

MailerLite is a full-featured email marketing management platform with dedicated newsletter tools that serve over 1.4 million users.

If you’re looking for more than just newsletters and you’re interested in a comprehensive email marketing solution, this could be a good option for you.

• Pros: Easy drag-and-drop editor, a wide range of templates, website building tools, and 24/7 support.
• Cons: Higher prices than some competitors as the number of subscribers increases.
• Cost: Free plan for up to 1,000 subscribers. “Growing business” plan costs $9 per month for 1,000 subscribers, while the “Advanced” plan costs $19 per month with HTML editor and automation features.

💡 MailerLite is suitable for companies that need an easy-to-use platform with capabilities for creating both newsletters and websites.

 

10. Kit

Kit is a creator-centric platform designed to help you turn content into a sustainable career through newsletters.

If you are a content creator or educator, you can monetize your audience and run paid newsletters.

• Pros: High deliverability rate (99%), A/B testing, segmentation, subscriber scoring, and no revenue share for paid newsletters.
• Cons: Paid plans start with a relatively small number of subscribers.
• Cost: Free plan supports up to 1,000 subscribers. Paid plans start at $9 per month for up to 300 subscribers.

💡 Kit is ideal for those who want to make their newsletters a stable source of income.

 

What features to look for in a newsletter platform?

The most important thing to look for in an email platform is its ability to handle your mailing list. There are a few other things to think about as well:

• Segmentation options. You can split your email list into smaller groups based on factors like interests, location, or purchase history. This lets you send targeted messages and do A/B testing.
• Ease of use. Look for a simple, user-friendly interface so you can create and send newsletters without needing to be a tech expert.
• Analytics and reporting. Check for features that let you track the success of your email campaigns, including open rates, click-through rates, and subscriber growth.
• Landing pages. Some platfroms include tools to design pages that help you collect email addresses and grow your subscriber list.
• Opt-in forms. You can customize these forms to collect email addresses on your website or blog.
• Deliver lead magnets. Use the platform to automatically send free gifts or incentives (e.g., eBooks, discount codes) to new subscribers.
• Newsletter templates. Choose from a variety of pre-designed templates to create professional-looking newsletters quickly.

 

• Automation. You can use features to automate email sequences, such as personalized messages, remarketing campaigns, and follow-ups, to save time.
• E-commerce integration. Some platforms allow you to sell products directly from your newsletters.
• Paid newsletter options. You can offer subscriptions for paid newsletter to monetize your content.
• Affordability. Pricing is also a big factor. Many platforms have some pretty reasonable pricing plans to fit different budgets, especially for small businesses. Make sure you can choose between free and paid plans, so you can find one that suits your needs.

 

In conclusion: So what is the best email newsletter platform?

Ultimately, the “best” platform depends on your specific needs. We believe Mailchimp is the best option for most users, especially those looking to expand their marketing efforts beyond newsletters. It’s a versatile and powerful platform that’s great for beginners.

MailerLite is perfect for those who focus on email newsletters and don’t need extra features. Publuu, on the other hand, is ideal for companies that want to create a more visually engaging newsletter experience. The best part? You can combine Publuu with either platform to create unique newsletters and make the most of flipbooks.

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