What is a Booklet?
The menu at a restaurant can greatly enhance the dining experience. A well-designed menu acts as a crucial marketing tool for any restaurant. By using an attractive menu created with the online brochure maker, you can easily boost your profits. Designing a menu yourself is straightforward. Remember, your restaurant menu is the final piece of marketing before your customers place their orders, so it’s worth investing time and effort into its design.
You don’t need a background in graphic design to create your own menu. If you’d rather avoid navigating through typefaces, image editing, and layout design, menu design software is available to help. In this article, we introduce software that can assist you in crafting custom menus or publishing them online.
Tips for Designing a Restaurant Menu
Food sales and restaurant marketing can be complex, and the psychology behind menu design is often overlooked. Many bar owners fail to include enticing images in their menu designs, missing out on a key element of visual marketing.
It’s common to place the most expensive items at the top of the menu, making other dishes seem more affordable by comparison. Justify your prices by highlighting high-cost ingredients, lengthy preparation times, or the chef’s expertise. People generally appreciate quality when they’re aware of it.
The standout items on your menu should be emphasized. The software we discuss below allows you to highlight key parts of your menu within the template.
Keeping your menu options simple is also advisable. It’s a common misconception that offering two similar types of pasta creates variety, but these dishes often compete against each other, complicating customer choices. Unless you specialize in a particular cuisine, like Italian with numerous pasta dishes, consider offering a dish of the day instead.
When designing your menu, ensure it’s not too large, as it can clutter the table and be cumbersome to handle. If the text is too small, customers might struggle to read it. A4 or Letter sizes are ideal, with A5 as a last resort. The programs we cover below allow you to create additional copies of your menu in larger fonts for those who need them.
Remember, some software provides the option to offer a digital menu accessible via a QR code. You can include a link to the PDF version of the menu on the physical menu, allowing customers to view it online by scanning the QR code.
Best Software for Creating Restaurant Menus
To craft an appealing restaurant menu, using professional graphic design software is your best bet. With professionally designed templates, anyone can customize their restaurant menu in just a few clicks. While some menu maker software is geared towards creating apps or online digital menus, if you need to create and print your own menus, honing your graphic design skills with the programs we discuss is recommended.
Publuu
Publuu allows you to create unique digital brochures with multimedia, interactivity, and page-turning effects. Videos can be more engaging and vibrant than photos for showcasing your food. Easily introduce your brand and cuisine by adding videos to your menu using Publuu.
The online brochure maker also lets you include music or audio narration, along with your logo or images of your dishes. To reach more potential customers, you can share the brochure on social media or embed it on your website.
Publuu’s brochure example
View more online brochure examples
Canva Menu Maker
Canva is a popular online design platform that allows you to create everything from restaurant menus to social media posts. They offer numerous menu templates, enabling you to craft an appetizing menu in just minutes. Being fully online, Canva is accessible on smartphones and tablets. It’s free to use, making it a top choice for smaller restaurants. With its abundance of templates and design assets, even non-designers can easily create a complete menu.
Adobe Menu Maker
Adobe Express is a highly popular web and mobile app design tool aimed at simplifying the creation of striking content. It offers a wide array of menu templates, allowing you to design and print a restaurant menu in just five simple steps. You also gain access to Adobe’s extensive gallery of stock art, typography, and other graphic elements. This free menu maker is excellent for preparing PDF brochures, with an intuitive drag-and-drop system to help you customize templates.
iMenuPro
You don’t need design skills to create and print menus using iMenuPro, an online menu builder for restaurants. This app offers numerous fully customizable and professional menu templates, making it easy to find one that suits your business. The drag-and-drop menu builder allows you to add your own logos. Specifically designed for menu creation, it features specialized options like storing menu items, preparing special deals, or creating advertisements. However, it does not offer a free trial.
MustHaveMenus
MustHaveMenus is an application designed to help establishments create and distribute menus. You can easily design a menu for your restaurant using their drag-and-drop creator. They offer a library of templates and the assistance of designers to help with menu design. You can also create menus tailored to specific customer groups, such as vegans or children. However, this app is one of the pricier options on our list.
Menu Template Gallery
This simple menu template is clear and easy to customize. Simply drag your own images into the project.
This menu captivates with colorful images and an excellent font choice.
This template is perfect for desserts or other delightful kids’ treats. It stands out and is very readable.
Large images make this template ideal for any new project or leaflet.
This template is ideal for cafes or dessert dishes.
Free Menu Templates
This colorful menu template evokes the vibrancy of spring, inviting guests to dine in your establishment!
This minimalistic template highlights the benefits of professional menu design by drawing attention to the dishes first.
Replace the background image of this template with your own pictures; you’re not limited to just burgers!
Summary
We’ve reviewed the best restaurant menu maker software for designing and publishing your own menus. If you need a restaurant menu maker to create and print menus, software like Adobe Express or Canva is ideal.
Using the vast array of templates available, you can quickly create a stunning menu that complements your restaurant. These can be printed or published online using platforms like Publuu. Remember, menus are the last piece of advertising your customer sees before making a purchase, so make them enticing!
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