College Brochure – All You Need to Know
When you want your university to shine and attract attention, it's hard to find a better way to grab the attention of potential students than an information-rich college brochure. A well-designed brochure shows what makes your school different and gives a clear sense of its identity. Introducing it as an electronic brochure ensures a wider reach in the digital age.
Today, students can choose from dozens of schools, so a brochure has to do more than just look nice - it has to stick in their mind. It's worth selecting some of the best college brochure templates to create a stunning college brochure like the one below.
Publuu's digital college brochure example
View more digital college brochure examples
This guide is meant for anyone creating a college brochure - from universities focused on admissions to student clubs and sports teams trying to reach a wider audience. It walks through what actually works and how to present your message in a clear, convincing way.
What is a college brochure?
A college brochure gives a quick snapshot of the school - the courses it offers, the campus, and the general atmosphere.
Most brochure templates keep things simple. Clear sections, readable text, and images that support the message. These brochures can be disseminated through various channels, such as direct mail, college fairs, high school visits, or as downloadable resources on the school's website.
An effective college brochure goes beyond simply promoting the institution. It also gives a sense of the school’s character - what studying there feels like and how it differs from other colleges.
How do you write a college brochure?
Before you start, it helps to be clear about what you want the brochure to achieve. Are you aiming to attract prospective students, showcase specific courses, or highlight your state-of-the-art facilities? These goals should guide how you choose visuals and organize the content.
It's important to recognize the needs and interests of your target audience, which typically includes potential students, parents, and educators. It’s much easier to decide on the template and tone when you know who the brochure is for. For instance, arts-related colleges may adopt a more relaxed and friendly tone, and choose the brochure template you need.
Once your brochure is complete, you'll need to decide whether to print physical copies or distribute them digitally as an online download. When making this decision, consider factors such as your target audience, distribution channels, and budget.
Many schools now share their brochures as online flipbooks instead of traditional downloads. Online flipbooks work much like paper brochures. You scroll or flip through pages instead of clicking from section to section. This format encourages readers to spend more time browsing through the content.
Flipbooks are compatible with a range of devices, including smartphones, tablets, and desktop computers. Students and their families can look through the brochure whenever they have a moment, on whatever device they’re using. It’s easy to pass along online, and you can add things like photos or short videos if needed.
No paper copies. Nothing to mail. Everything stays online.
Using online flipbooks makes the brochure easier to access and simpler to share. It also avoids printing, which matters for many schools.
What should a school brochure include?
A school brochure usually covers topics like study programs, campus life, admissions, and what students can expect after graduation. Craft engaging text that captures the reader's attention. Use clear, captivating language to communicate your institution's unique features and advantages.
Use clear, well-chosen images that support the text and show real aspects of campus life, facilities, and events.
Don't forget to include a call to action. At the end, let readers know what the next step is, whether that’s visiting your website or getting in touch with admissions. Provide clear contact details and website links to make it easy for them to follow up.
What is a good design for a brochure?
Good design layouts for a college brochure can vary depending on the purpose, content, and target audience. The most popular designs of a college brochure are:
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Tri-fold brochure divides the page into three equal columns, creating six panels when folded. It is one of the most common brochure layouts, offering ample space for both text and visuals, while remaining compact and easy to handle.
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Bi-fold brochure is folded in half, creating four panels. This brochure is suitable for situations where less information is needed or when you want to provide a more in-depth look at a specific topic.
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Gatefold brochure: This layout has two outer panels that fold inward, meeting in the center, like a gate. It creates a sense of anticipation and is perfect for revealing important information or a visually striking image inside.
There are, of course, other designs that university and college staff may find useful to use on different occasions, such as certificate templates.
Brochure examples for students
These free college brochure templates can be used to create or edit your own brochures for your college: use them as inspiration and add your own logo and design to reflect your school and community!
University brochure
This template uses a harmonious color scheme with contrasting hues that complement each other, enhancing readability and visual appeal. The typeface matches the overall mood and style of the school.
College brochure
This college brochure example shows an interesting style of brochure design. You can easily use this college brochure as a visual reference and base your own brochure on this one.
University trifold brochure
This dark brown brochure template is very professional and easy to customize. The large photographs and legible fonts also increase the visibility of this brochure design.
Child education brochure
College brochure templates on freepik like this one are usually very easy to customize and this brochure template is a great example. The bright red color makes it stand out from the crowd.
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