How to write a marketing brochure with examples and templates
A marketing brochure remains one of the most effective promotional tools, both in print and online. Even though digital advertising is booming, brochures still play a key role in every marketer’s toolkit.
In our article, you will learn how to plan the content, design the layout, and create digital brochures step by step. We will show you specific examples, ready-made templates, and practical tips that will make brochure creation easier for everyone, from freelancers to large marketing teams.
What is a marketing brochure?
A marketing brochure is a short printed or digital publication that presents a company, product, or service in a clear and engaging way. It informs potential customers, highlights key benefits, and encourages actions such as visiting a website or making a purchase.
Brochures, whether printed in bi-fold or tri-fold formats or shared digitally as interactive versions, remain one of the most affordable and effective marketing tools. Despite the dominance of modern advertising channels, they stand out for their simplicity, versatility, and low cost, helping brands attract attention and reach new audiences.
Today, many companies also create digital brochures – interactive online versions of printed materials that allow:
✔️ embedding videos and photo galleries,
✔️ adding clickable elements, like links and product demos,
✔️ sharing easily via social media or email,
✔️ analyzing performance and updating content in real time.
Examples of marketing brochures
Interactive school brochure
Publuu’s digital brochure example
View more online flipbook examples
MAKE YOUR OWN
This brochure makes the school stand out, using Publuu's interactive features like photo gallery or animation, so that's easy to read and digest.
Optician's office leaflet
This leaflet is a great example how an optician's office might catch the patient's eye.
Boxing gym brochure
Big, bold letters make this gym leaflet pop. It looks tough and authentic - just like a fitness center should.
Camps and vacation booklet
A simple design and clear typography ensure that this booklet is user-friendly and easy to read.
Hotel brochure
Clean and simple design that shows off three Nashville properties without feeling cluttered.
Car brochure
Publuu’s digital brochure example
View more online flipbook examples
MAKE YOUR OWN
An interactive brochure that lets you check out the car from angles you'd never see in a normal ad!
Vacation booklet
Publuu’s digital brochure example
View more online flipbook examples
MAKE YOUR OWN
This travel-themed booklet uses sounds and effects to immerse viewers in a vacation mindset.
Best marketing brochure templates
Here are some of the most creative and versatile brochure templates you can use to promote your brand.
Veterinarian trifold brochure
Bright, cheerful colors make this brochure stand out for pet owners of all ages.
Dental clinic trifold brochure
This medical-style trifold uses cool blue tones and clean imagery - ideal for dental clinics and healthcare professionals. Easy to customize with your own logo and photos.
Modern red accent brochure
A clean, professional design with bold red highlights. This Microsoft Word template is simple to edit and fits businesses in marketing, consulting, or event promotion.
Versatile real estate brochure
Highly flexible and easy to adapt to different industries - not just real estate or construction. Great choice for corporate presentations or service brochures.
Beginner-friendly brochure
A simple, elegant brochure design that comes with helpful tips - perfect for first-time designers using Microsoft Word.
Black ink artistic brochure
This striking black ink effect gives your brochure a bold, creative edge - ideal for art galleries, creative agencies, or design portfolios.
Yellow and black city trifold brochure
A modern design with sharp contrast. Replace the city imagery with your own visuals for a sleek, eye-catching layout.
Civil engineering brochure
Simple navy blue and white contrast conveys reliability and professionalism - ideal for construction and architectural firms.
Minimal fashion stylist brochure
Part of a stylish series, this bifold design is perfect for fashion brands, stylists, or lifestyle companies.
Non-profit tree-planting brochure
A friendly, illustrated design that fits perfectly with environmental or charity campaigns. The cartoon aesthetic feels fresh and optimistic.
Dog food bi-fold brochure
Bright, colorful, and educational - great for pet food brands or animal-focused businesses that want to attract attention quickly.
Kids’ activities program brochure
Blue and orange tones create a playful, energetic look. Excellent for after-school programs, clubs, or children’s events.
Language school brochure
This lively, colorful design suits language schools, educational programs, or cultural workshops.
Travel inspiration brochure
Warm brown tones and elegant typography make this a great choice for travel agencies, hotels, or tour operators.
Tips for creating marketing brochures
1. Understand your audience
Before you start writing, think about who will read your brochure and what they need. Identify whether they’re professionals or everyday users, what interests them, and where they spend time online (e.g., LinkedIn, YouTube, industry blogs). Use language that matches their tone and focus on solving their real problems.
2. Write the content before designing
Don't start with designing the appearance – prepare the text first. Keep your sentences short, start with the benefits, and end with social proof. Divide it into clear sections like "About us", "Offer", "Benefits", "Contact".
3. Use a ready-made template
You don't have to design a brochure from scratch. Ready-made templates save time and ensure an aesthetic look. Canva, Adobe Express, and Visme offer free templates that you can fill with your own text and photos.
4. Match the design to your brand style
Make sure that the brochure is consistent with your company's brand kit. For example, if you use a specific color, font, and logo on your website, use them here as well. This will look professional and be recognizable.
5. Add multimedia
Take advantage of the possibilities offered by the interactive content. Publuu flipbooks allow you to include videos, animations, sound, and interactive elements: Instead of a static PDF, you can show a video presenting the product, photos of the effects of the service, or even 3D models.
6. Encourage interaction
Encourage the reader to take action. In Publuu interactive brochures, you can add a quiz ("Which product is right for you?"), a survey, drop-down sections, or links to additional content. Use interactivity sparingly; each element must serve the call-to-action.
7. Use a clear call to action (CTA)
After reading the brochure, your audience should immediately know what to do next. Use short, action-oriented messages such as:
- "Order a free consultation"
- "Download the price list"
- "Visit our website"
In interactive brochures, CTAs are best placed in the form of a button or link.
8. Remember to include your contact details
Provide phone numbers, email addresses, websites, and social media profiles. In printed brochures, add a QR code if possible.
9. Track the effectiveness of your brochure
With analytics tools, you can see how many people opened your brochure, what they clicked on, and which sections interested them. Use Google Analytics, UTM tags, or tools such as Publuu Analytics to track the performance of your digital brochures.
This will help you identify what works and what needs improvement. Revise the text and design based on feedback.
💡 Read more: Understanding your audience with Publuu’s analytics.
10. Keep it updated
The advantage of a digital brochure is that it is easy to edit. If your offer, prices, or contact details change, you can update the content in Publuu without changing the link to the material.
How to make a marketing brochure?
Step 1: Plan the content (make an outline)
Start with a clear outline using the AIDA model (Attention, Interest, Desire, Action):
- Attention: Develop a compelling headline and initial hook.
- Interest: Introduce key benefits and unique value proposition.
- Desire: Provide detailed information and social proof.
- Action: Include clear call-to-action.
Step 2: Focus on your reader's
Show how your brochure helps customers - not just what your company does. Emphasize how your products solve their problems or make their lives easier. You can include small extras like maps, coupons, or short case studies to make it more useful.
Step 3: Choose the right layout
The layout of your brochure influences how it's read and remembered. Choose a format that suits your message:
- Interactive flipbook - ideal for online brochures with videos, links, and animations.
- Half-fold – simple and elegant, ideal for short content.
- Tri-fold – classic and practical, ideal for dividing into sections.
- Flap-fold – impressive, for luxury or unique products.
- "Z" Fold – perfect for a story or step-by-step instructions.
Step 4: Place the information in the right places
Each section of the brochure has a different function:
- Front: Include your logo, company name, and a short, attention-grabbing headline.
- Middle: Core product/service information, key benefits, and selling points.
- Back: Contact details, call-to-action (e.g., "Call us," "Visit website"), and additional information.
Step 5: Ensure readability and simplicity
Readers usually browse brochures quickly, focusing only on key sections. Use strong headlines, short paragraphs, and bullet lists. Avoid jargon and overly long blocks of text.
Step 6: Design the layout
Choose colors, fonts, and photos that match your brand image. Maintain a consistent style throughout the brochure – this will make the whole thing look neat and professional.
You can use simple tools such as Canva for design, or more advanced ones such as Adobe InDesign, which is great for print and digital materials.
Step 7: Check and correct
Finally, carefully review the entire design. Make sure there are no grammar errors and that the whole copy is clear and logical. Every brochure requires a final edit – ideally, ask a colleague who was not involved in the project for feedback.
Step 8: Publish as a flipbook
Once your brochure is ready, save it as a PDF and publish it as an online flipbook on Publuu. This allows you to add backgrounds, animations, page-turning effects, and share your brochure with a single link.
👉 Turn your marketing brochure into an interactive flipbook with Canva!
Check our guide: How to create a flipbook with Canva – few simple steps.
What to include in a marketing brochure?
An effective marketing brochure combines three key elements:
Compelling content
Most readers only skim brochures, so your message must be clear and relevant. Make sure it answers the key questions:
✨ What? (product or service)
✨ Who? (target audience, company)
✨ When? (timing, relevance)
✨ Where? (availability, location)
✨ Why? (unique value)
✨ How? (solution)
Keep it concise - deliver maximum information with minimum effort.
Logical structure
Organize information so it’s easy to navigate and understand. Group related topics, highlight the most important points, and keep your text visually balanced with clear headings and enough white space.
Professional graphic design
Visuals decide whether your brochure gets noticed. Align colors, fonts, and imagery with your brand identity. Subtle tones suit formal sectors like finance or law, while bold, vibrant colors fit creative or youth-oriented brands.
Why marketing brochures still work?
Some people think brochures are old-fashioned, but they’re still one of the best and most useful marketing tools. Here’s why:
They add real value
A brochure clearly shows what your company offers. Just a few well-designed pages can share key information and show your brand’s style. Printed brochures are easy to keep, look good, and are affordable to make.
They build trust
A good-looking brochure makes your business look reliable. Clear design, good paper, strong images, and up-to-date contact info all show professionalism.
They keep you connected
Brochures are great for trade shows, meetings, and mailings. People can take them home, and they’re perfect for those who like printed materials instead of digital ones.
They’re cost-effective
Once the design is ready, brochures are cheap to print or share online. They help keep your brand visible everywhere — both offline and online.
Benefits of marketing brochures
⭐ Durability: They can be kept by potential customers for months, or used repeatedly by your company.
⭐ Portability: Easy to carry, distribute, and send. Anyone can view Publuu brochures without additional software.
⭐ Simplicity: Clear, direct communication of key information.
⭐ Design Flexibility: They can function as minimalist promotions or product catalogs – whatever you want!
⭐ Offline and Online Usability: They work as both print and digital tools.
⭐ Low Cost, High Impact: Inexpensive yet effective – especially compared to TV or billboard advertising.
Conclusion on writing a marketing brochure
Whether you choose a traditional tri-fold or an interactive flipbook, the key elements are clarity of message, value for the recipient, and engagement. The brochure remains one of the best channels for customer contact.
Want to make your materials stand out? Try Publuu! With multimedia add-ons and ready-made templates, you can create brochures that will attract attention and… will sell what you're trying to offer!
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