Online Lead Generation

Your lead generation process

In order to connect with prospective clients and begin producing leads, you can try a variety of lead generation strategies out there. You can choose between the so-called inbound marketing and outbound marketing, and understand how your lead generation campaign can fit inside each of these categories.

Inbound marketing

Inbound marketing is a kind of marketing that attracts customers to you before they are interested in your product or service. The main goal is to build brand awareness. With inbound marketing, the objective is to assist the consumer in learning more about the value that your organization delivers, rather than help them find a solution to the current problem.

Content marketing is a kind of inbound marketing that uses written content to promote a product or service. This process might rely on the creation of blog posts, infographics, videos, and eBooks. These lead generation efforts focus on delivering helpful and important information to your target audience so that they will recognize your brand in the future. This communicates the gist of what your firm offers and assists in building trust with your potential customers.

Social networking is a big deal these days. Another kind of inbound marketing is maintaining social media profiles on Facebook, Reddit, Twitter, LinkedIn, or any other social media site where you can find quality leads. Memes and other shareable content that can be easily shared on social media platforms can drive your company’s sales funnel and can easily attract quality leads.

Outbound marketing

Outbound marketing is when a company proactively contacts a consumer in order to raise awareness. This assumes that the potential customers already know who you are and can recognize your products. This type of marketing is often targeted and focuses on clear call-to-action. Often, outbound marketing involves telemarketing and hot mailing. This is a tried-and-true method of raising awareness and encouraging people to respond to flash sales or engaging with your prospective leads.

How to generate leads?

Start your journey to generate quality leads with lead generation tools. One of the best ways of generating leads is a form you can create in Publuu online flipbooks. You can also embed this form on your webpage or include it in an online quiz or survey.

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Gather the leads

But how will your flipbook help you to generate leads? Well, your lead generation strategy should rely on that old basic – a potential customer wants something and you can exchange lead information for something useful for all the leads.

In Publuu flipbooks this could be access to premium content in an e-book, but it could also be a podcast, a funny movie, the main award in a contest, or even access to beta testing of your software. If you allow your new leads to see that lead capture form as a form of a game where they can win, you will definitely improve lead quality of the entire process and attract potential customers.

Now that you have gathered a database of all leads, you can start building a lead generation engine. You don’t need lead management software – an Excel spreadsheet can hold prospective and qualified leads, and you can use this with your e-mail program or social media to start a new campaign. Determine what’s your objective and start targeting your new leads. After a couple of weeks after gathering a significant number of new leads or closing your lead capture form, start to drive traffic on your landing page by addressing new website visitors.