Blog
This is where we share tips, resources and info on product updates, content marketing and publishing.
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Marketing TipsMarketing proposals: structure, examples and best practices
Want to gain more customers? The first step to always attract attention is to conduct a marketing campaign that will grab their attention at first sight. A perfect marketing offer for the first time with potential users. It is an action plan demonstrating how you can solve problems of potential customers and clearly explains why they should trust you. In […]
- Marketing Tips
What is a media kit? Creation guide, formats and best practices
A media kit is the resume or CV of your brand, designed to make an impression on journalists, influencers, and potential partners. We’ll walk you through the process of putting your media kit together, from deciding what to include to choosing how to share it. You’ll also learn how to turn a PDF to flipbook if you want to publish […]
- PDF Expert
Managing PDF files at work: common problems and proven solutions
We all use PDFs these days. This file format has become a universal standard – product catalogs, e-books, reports and even proposals. But since everyone’s using them, chaos breaks out. Without a well-organised system, you’re wasting valuable time searching for documents, opening the wrong versions, and what is worse – accidentally sharing outdated information. In this guide, we’ll explain what PDF […]
- Education
Creating employee handbook – best practices
When you unbox a shiny new smartphone, struggle with IKEA furniture, or help your kids build a Lego castle, you naturally reach for the instructions. Your company deserves that same level of clarity – and that is exactly where the employee handbook comes into play. Presented in a clear, accessible format, for example with a flipbook maker, it becomes easy […]
- Marketing Tips
What are marketing channels? Definition, types, and examples
In today’s business world, it’s not enough to just have a great product – you also need ways to show it to others. Those ways are marketing channels: they determine how, where, and when people will receive your message. Whether you run a startup or a large international company, understanding these paths is the first step to reaching more customers. […]
- Marketing Tips
What is branded content? Definition, examples, and how it works
Many people look for ways to promote their brand without interrupting or annoying their audience. That’s why they turn to branded content – a form of marketing that focuses on storytelling rather than traditional ads. Instead of pushing products, branded content delivers something valuable: entertainment, education, or inspiration. It can be a video, article, podcast, or any format that feels […]
- Marketing Tips
What is a favicon and why it matters?
Have you ever noticed the tiny icons that appear next to website names in your browser tabs or bookmarks? These small graphics, called favicons, play a surprisingly important role in branding and user experience, helping websites look polished and professional. In this article, you’ll learn what a favicon is, why it matters, where it appears, and how to create one […]
- Education
What is a resume? Definition, purpose, and key elements
Everyone has written a resume at some point, but not everyone has one that actually gets them the job. A great resume doesn’t just list your skills – it tells your story, highlights your results, and makes you the obvious choice. In this guide, you’ll learn how to turn your resume from a simple list into an interview-ready document. To […]
- Marketing Tips
How to create an effective customer satisfaction survey (with example)
What is your business really about? It’s about matching your offer to your customers’ needs. To do this, you must know what your customers want and whether you’re meeting their expectations. The best way to find out is through surveys. Many believe that silence means satisfaction, but as your company grows, you need reliable tools to collect and analyze feedback […]
- Brochures
How to write a marketing brochure with examples and templates
A marketing brochure remains one of the most effective promotional tools, both in print and online. Even though digital advertising is booming, brochures still play a key role in every marketer’s toolkit. In our article, you will learn how to plan the content, design the layout, and create digital brochures step by step. We will show you specific examples, ready-made […]
