Marketing Tips
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Marketing TipsWhat is a favicon and why it matters?
Have you ever noticed the tiny icons that appear next to website names in your browser tabs or bookmarks? These small graphics, called favicons, play a surprisingly important role in branding and user experience, helping websites look polished and professional. In this article, you’ll learn what a favicon is, why it matters, where it appears, and how to create one […]
- Marketing Tips
How to create an effective customer satisfaction survey (with example)
What is your business really about? It’s about matching your offer to your customers’ needs. To do this, you must know what your customers want and whether you’re meeting their expectations. The best way to find out is through surveys. Many believe that silence means satisfaction, but as your company grows, you need reliable tools to collect and analyze feedback […]
- Marketing Tips
What is content management and how does it work? Tips and examples
Good content drives everything. But what does that actually mean for your business? Do you know how to effectively use content for your blogs, videos, and photos to reach customers? Whether you deal with PDFs, presentations, or digital catalogs, modern tools such as flipbook creators can help you showcase your skills and create amazing content. However, creating engaging content is […]
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Green marketing: what it is, how it works, and examples
Green marketing is currently top of the game – everyone wants to protect the planet and look good doing it. But in reality, it’s not just about advertising – it’s about proving that your business actually reduces waste, saves energy, or gives back to nature. From this article, you’ll learn what it means when companies talk about being “eco-friendly”, how […]
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Retail marketing types, examples, and strategies
We’ve all done it – gone to a store for milk and left with a bag full of extras. That’s retail marketing at work. From small shops to huge malls, they use smart tactics to catch your eye and boost spending. You can do the same, whether you run a physical store or use a digital catalog to showcase your […]
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What is a digital engagement – a complete guide
You might already have a good website, a solid presentation, or a blog that gets people interested – but what happens next? Where do your potential customers go? Just having a website isn’t enough anymore. What really matters is building a real connection with your audience. That’s what we call digital engagement – it’s not just about getting noticed, but […]
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Best Canva alternatives for design and digital creation in 2025
If you’ve ever had to throw together a snappy social media graphic or make a cool cover for your monthly report, you probably didn’t install and run bulky Photoshop. Chances are, you used Canva — and who can blame you? It’s one of the best online design tools for non-designers. But it isn’t the only one. Sure, Canva is powerful, […]
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20 Key Digital Marketing Metrics You Should Know and Measure
When designing a marketing campaign, you cannot rely solely on your gut feelings. Sure, it’s tempting to trust your instincts – especially when customers seem to love what you’re doing…
- Marketing Tips
What Is a Target Market and How to Define It – Goals & Examples
Ever wondered why some marketing campaigns are so successful while others fail? The secret lies in understanding your target market and tailoring your offer to these potential customers…
- Marketing Tips
Effective Ways to Reach Your Target Audience in 2025
Understanding your target audience is the key to success in marketing. Whether you want to connect with your potential customers using YouTube videos, flipbooks, or blog…
