Blog

This is where we share tips, resources and info on product updates, content marketing and publishing.

PDF Expert

Managing PDF files at work: common problems and proven solutions

We all use PDFs these days. This file format has become a universal standard – product catalogs, e-books, reports and even proposals. But since everyone’s using them, chaos breaks out. Without a well-organised system, you’re wasting valuable time searching for documents, opening the wrong versions, and what is worse – accidentally sharing outdated information. In this guide, we’ll explain what PDF […]
Education

Creating employee handbook – best practices

When you unbox a shiny new smartphone, struggle with IKEA furniture, or help your kids build a Lego castle, you naturally reach for the instructions. Your company deserves that same level of clarity — and that is exactly where the employee handbook comes into play. Presented in a clear, accessible format, for example with a flipbook maker, it becomes easy […]
Marketing Tips

What are marketing channels? Definition, types, and examples

In today’s business world, it’s not enough to just have a great product – you also need ways to show it to others. Those ways are marketing channels: they determine how, where, and when people will receive your message. Whether you run a startup or a large international company, understanding these paths is the first step to reaching more customers. […]
Marketing Tips

What is branded content? Definition, examples, and how it works

Many people look for ways to promote their brand without interrupting or annoying their audience. That’s why they turn to branded content – a form of marketing that focuses on storytelling rather than traditional ads. Instead of pushing products, branded content delivers something valuable: entertainment, education, or inspiration. It can be a video, article, podcast, or any format that feels […]
Marketing Tips

What is a favicon and why it matters?

Have you ever noticed the tiny icons that appear next to website names in your browser tabs or bookmarks? These small graphics, called favicons, play a surprisingly important role in branding and user experience, helping websites look polished and professional. In this article, you’ll learn what a favicon is, why it matters, where it appears, and how to create one […]
Education

What is a resume? Definition, purpose, and key elements

Everyone has written a resume at some point, but not everyone has one that actually gets them the job. A great resume doesn’t just list your skills – it tells your story, highlights your results, and makes you the obvious choice. In this guide, you’ll learn how to turn your resume from a simple list into an interview-ready document. To […]
Marketing Tips

How to create an effective customer satisfaction survey (with example)

What is your business really about? It’s about matching your offer to your customers’ needs. To do this, you must know what your customers want and whether you’re meeting their expectations. The best way to find out is through surveys. Many believe that silence means satisfaction, but as your company grows, you need reliable tools to collect and analyze feedback […]
Brochures

How to write a marketing brochure with examples and templates

A marketing brochure remains one of the most effective promotional tools, both in print and online. Even though digital advertising is booming, brochures still play a key role in every marketer’s toolkit. In our article, you will learn how to plan the content, design the layout, and create digital brochures step by step. We will show you specific examples, ready-made […]
Marketing Tips

What is content management and how does it work? Tips and examples

Good content drives everything. But what does that actually mean for your business? Do you know how to effectively use content for your blogs, videos, and photos to reach customers? Whether you deal with PDFs, presentations, or digital catalogs, modern tools such as flipbook creators can help you showcase your skills and create amazing content. However, creating engaging content is […]
Marketing Tips

Green marketing: what it is, how it works, and examples

Green marketing is currently top of the game – everyone wants to protect the planet and look good doing it. But in reality, it’s not just about advertising – it’s about proving that your business actually reduces waste, saves energy, or gives back to nature. From this article, you’ll learn what it means when companies talk about being “eco-friendly”, how […]