Case Study Wiatr

Challenge

Problem #1

The magazine struggled with a static and uninspiring digital format that failed to captivate the online audience.

Problem #2

Additionally, they needed a solution to integrate their media content seamlessly.

How did they solve these problems?

“Wiatr” utilized Publuu’s flipbook platform to transform their digital magazine into an interactive experience.

They incorporated the Real Book Experience feature to mimic the tactile sensation of flipping through a magazine.

Product tags were added to allow readers to click through to purchase items directly.

Interactive elements like embedded videos of yoga sessions and fashion shows were included to enrich the content.

+ 40%

40% increase in online reader engagement

+ 25%

25% increase in time spent per issue

+ 15%

The direct product tags led to a 15% increase in affiliate marketing revenue.

The magazine’s interactive format also attracted higher-tier advertisers looking for innovative ad placements.

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