WIATR
Sailing magazine
“Wiatr” is a monthly sailing magazine that had been published in print for many years. As readers started spending more time online, the editorial team realized that their traditional format was no longer enough. They wanted a way to reach their audience faster, reduce printing costs, and make their content easier to access — especially for readers who follow sailing news on their phones and tablets.
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Web App - Mobile App
- Bookshelf
Challenge
No digital version for online readers
The magazine was available mainly in print, which made it difficult to reach readers who follow content online.
No tools for adding interactive content
Their marketing team wanted to include interactive content in the magazine, such as videos, extra slideshows, and other digital elements..
How Publuu helped?
Solutions
“Wiatr” used Publuu to turn their PDF issues into a fully interactive digital magazine that their readers can browse online.
Publuu’s page-flip animation made the digital magazine feel more like reading a real printed issue.
Product tags made it easy for readers to learn more or buy featured products.
Videos and photo slideshows were added to make the magazine more engaging.
Results
40% increase in online reader engagement
25% increase in time spent per issue
Product tags helped increase revenue from partner promotions by 15%
The new interactive format also attracted more premium advertisers
Try for free today
Create and share your magazine with Publuu — simple, interactive, and free to start.
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