RacerTales Issue 01
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Racer Tales ISSUE 01 • 3
Art and entrepreneurship are often viewed
as distinct domains, some may perceive
authors and artists as being far removed from
entrepreneurship; however, a closer inspection
reveals a compelling overlap between the
two. According to the Cambridge Dictionary's
definition of 'entrepreneur,' individuals who
leverage their creative talents to generate
income and gradually evolve their craft into
a sustainable business venture embody the
essence of entrepreneurship. This definition
underscores that artists, when navigating the
economic landscape with their artistic prowess,
indeed embody entrepreneurial spirit.
The fusion of artistic passion and entrepreneurial
spirit has become paramount for aspiring
artists to thrive. Recognizing this need, FIIB in
collaboration with CommonTime (an online arts
learning platform) has pioneered an innovative
initiative – ‘The Art of Arts Entrepreneurship
Program’ – a platform designed to empower
budding artists with the skills and mindset
necessary to navigate the complex intersection
of art and business. At the heart of the program
lies the belief that creativity and commerce
are not mutually exclusive, but rather
complementary forces that, when harnessed
effectively, can propel artists towards success
in today's competitive market.
Through a blend of seminars, students
enrolled in the program are equipped with
a multifaceted toolkit tailored to the unique
challenges and opportunities within the
creative sphere.
The program places a strong emphasis on
developing entrepreneurial acumen. In this
10-week online seminar, students will gain
essential entrepreneurial skills, business
acumen, and marketing strategies. By learning
how to effectively communicate their artistic
vision, identify target audiences, pricing their
artwork for the global economy; students are
empowered to transform their creative passions
into viable career opportunities. Central to the
program’s success is its network of mentors and
collaborators.
The program encourages interdisciplinary
collaboration and cross-pollination of ideas.
The program will have guest lectures from
Mr Brajesh Jha, senior executive at GenPact;
Ms Alissa Schoenfeld, senior director at Miles
McEnery Gallery in New York City; Mr Adrian
Werum, founder and artistic director of the
Orchester der Kulturen (the World Orchestra) in
Stuttgart and Mr Huzefa Tavawalla, head of the
Bangalore office and Disruptive Technologies
Practice at Nishith Desai Associate.
By engaging with instructors from diverse
backgrounds and disciplines, participants are
exposed to fresh perspectives and innovative
approaches. As we navigate an increasingly
digital and interconnected world, the Art
of Arts Entrepreneurship Program equips
students with the skills and mindset necessary
to thrive in the creative economy of the 21st
century. By nurturing creativity, fostering
innovation, inculcating design thinking
and instilling entrepreneurial resilience, the
program empowers aspiring artists to not
only dream big but also to turn their dreams
into tangible reality. In essence, the Art of
Arts Entrepreneurship Program embodies
FIIB’s commitment to fostering a culture of
innovation and creativity.
- by Dr Akansha Jain
Nurturing Creativity: The Art of Arts
Entrepreneurship Program
Discover FIIB’s collaborative initiative with CommonTime to empower artists with
entrepreneurial skills and confidence.
Ms Christine Matovich
Founder, CommonTime
Dr Jeff Levenberg
Director of Course Design,
CommonTime
When Fortune Institute of International
Business invited CommonTime teaching
artists to offer creative perspectives to
their PhD and MBA candidates, both
organizations recognized an opportunity.
It led to the co-development of The Art
of Arts Entrepreneurship seminar. Artists
need business acumen, and business
leaders need creativity. Together, each one
strengthens the skills of the other. For FIIB
and CommonTime, it likewise
reflects how businesses can collaborate
across continents (India, Germany, and US)
for the greater good.”
“ The global creative economy is worth
trillions of dollars every year and yet
many artists find it a perpetual struggle to
contribute to that economy.”
SPOTLIGHT
Dr Kokil Jain
Dean, Research & Outreach, FIIB
Artists deserve their fair share in the two-
trillion-dollar creative economy, and FIIB-CT
collectively believes in the power of art to
shape the world. This one-of-a-kind seminar
provides artists with new business skills, a
supportive network, and the confidence
to build their art business to sustainable
success.”
For more information about the program
scan the QR Code or Click Here
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