RS Playbook
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Panel
Discussion
“Nudging for Good: Embracing
Responsibility and Amplifying
Social Impact”.
Effective nudges, rooted in
libertarian paternalism, offer
inclusive solutions for promoting
behavioral change.
“Nudges can subtly influence
stakeholders towards positive
actions, like encouraging
breastfeeding among husbands,
fostering a more supportive
environment.”
Behavioral science in policy-making
introduces aspirational nudges,
driving societal change towards a
more sustainable future.
Ms. Divyani Diddi
Moderator
Senior Choice Architect,
Behavioural Insights Architecture
& Strategy Pvt. Ltd.
Panelists
Ms. Aditi A
Country Director, Girl Up, UN
Foundation
Panelists
Mr. Milan George Jacob
Communication Specialist,
Council on Energy,
Environment and Water
Ms. Aditi Arora stressed the nuanced approach
of nudges, distinct from coercion or monetary
rewards, exemplified by initiatives like reducing
home deliveries and promoting breastfeeding. She
emphasized inclusive targeting of stakeholders,
including husbands, and discussed Girl Up’s
interventions like art and quotes to foster
responsible behavior, advocating for collective
responsibility and systemic change.
Mr. Milan underscored the significance of
incorporating behavioral science in the
formulation of policies. He shared his practical
experience in encouraging auto-drivers in
Amritsar to transition to e-autos by employing
Punjabi jingles, hoardings, and test drives.
Additionally, he highlighted the crucial role of
individual accountability, proactive strategies, and
widespread initiatives in tackling issues such as
the energy gap and adapting to climate change.
Mr. Jacob referenced ongoing projects in cyclone-
prone regions and Maharashtra as examples of
efforts in this direction.
Ms Divyani Diddi, began by asking participants
to define “Nudge” and provide examples. They
then delved into the concept of responsibility,
questioning where the burden of action falls. She
urged the panel to think about whether change
should originate from individuals or groups.
The moderator also inquired about the biggest
challenges faced by participants, exploring both
successful and unsuccessful strategies.
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