Campus Connect Feb 23
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FEB 2023
Featured Article
by Mayank Kumar,
MD, upGrad
Education Pvt. Ltd.
Quarterly Magazine by upGrad Campus
J O I N T D E G R E E S P E C I A L E D I T I O N
Start Offering
Specialized Degrees to your Students
Placement Section
Student Testimonials
Past Recruiters
Vision and Strategies
After empowering more than 2 million working professionals,
upGrad decided to be the enablers of Higher Educational
Institutions. The goal of upGrad Campus, is to close
the gap between Industry and Academia by aligning
institutional
curricula
with
industry
standards
and
assisting in the digital transformation of their campuses.
We are South Asia’s largest Higher Education Company.
With the latest technology, pedagogy, industry partners and
world-class faculty, we create immersive online learning
experiences for our learners on a global scale.
ABOUT US
Visit us at
to know more
college.upgradcampus.com
Volume 2, February 2023 Edition.
Printed and Published by upGrad Campus, a division of upGrad Education Pvt. Ltd.
Our Office: 7th floor, Lexington Towers, 18, 2nd Cross Rd, Chikka Adugodi, S.G Palya, Bengaluru, Karnataka 560029.
Phone no: +91 63601 91470
Note: Views and opinions expressed in this magazine are not necessarily those of upGrad Campus and/or Editor/s. We (at upGrad Campus)
do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information
provided in this edition.
© 2023 upGrad Education Pvt. Ltd. All rights reserved. Reproduction in whole or part of this magazine without written permission is prohibited.
All disputes are subject to the exclusive jurisdiction of competent courts and forums in Bengaluru Urban Court/District Court only.
Feb 2023
02
Featured
Article
New Specialization Alert: UI/UX
by Debasmita Das
20
Navigating Specialization in a Rapidly
Changing World
by Kashyap Iyer
52
Institution Feedback
by RV Institute of Technology and
Management (RVITM), Bangalore
41
Awards and Events
· New Normal–Education Leadership Summit &
Awards 2022 at Jaipur and Ahmedabad
· Orientation and Hackathon at Lovely Professional University
64
Placements @ upGrad Campus
“Placement Services Pedagogy” by Lokesh Mathur
32
Legacy of AI & ML at upGrad Campus
by Bibin Varghese
60
Don’t Just Follow the Trend, Choose Wisely
by Akanksha Gupta
48
Our Sales Leaders Speak
72
Future-proof your Institution with
Specialized Degrees
by Rahul Raj
74
06
Shaping the Next-gen Institutions
by Mayank Kumar, Managing Director,
upGrad Education Pvt. Ltd.
08
Joint Degree Programs
· Lovely Professional University
· JECRC University
· Maharishi University of Information Technology
· Sushant University
· K.Ramakrishnan College of Engineering
· K.Ramakrishnan College of Technology
· Marwadi University
Table of Contents
Joint Degree
Campus Connect
Feb 2023
03
Specialized
Degrees
Decode
Campus
Crossword
Awards and
Events
Sales Leaders
Speak
R A H U L R A J
Editor-in-Chief
A K A S H T I W A R I
Managing Editor
R O N Y D U T T A
Production Head
P R A B H U R A V I
Art Director
N I S H I T H A P R A K A S H
Content Head
N E H A D U T R A J
Coordination Lead
Creative Team
N A I N A M A S T U D
U S H A T
S O U N D A R YA G
A B H I S H E K S A M U E L
From the
Editor-in-Chief
Dear Readers,
On behalf of the entire team at Campus Connect, I would like
to extend a warm thank you for your support and response for
our 1st edition. Your feedback and encouragement have been
invaluable to us, and we are humbled by the positive response
to our publication.
In this edition, we have focused specifically on Joint Degree
Programs and their USP. The featured article is written by
Mayank Kumar, the creator of upGrad. It explores the ongoing
difficulties faced by Higher Education Institutions (HEIs) in
India and how the upGrad Campus team is working to address
them.
In addition to this, we have included Case Studies of our
Partner Institutions and their successful implementation
of Joint Degree (JD) Programs. We have also included a
dedicated section on our placements featuring the success
stories of some students who have secured job offers through
our various programs and all the efforts that go into making
students interview and job ready. This time Campus Crossword
is an interactive one; we have included a homework for you
with it.
I firmly believe that 2nd Edition of Campus Connect will add
value to your already existing knowledge of Higher Education
space and if you have any feedback for us, please send it to
me directly at rahul.raj@upgrad.com.
Rahul Raj
Head of University Partnerships,
upGrad Campus
The objective of our Joint
Degree Programs is to
differentiate an institution
from the plethora of colleges
that prospective students
are presented with
“
“
Feb 2023
04
Our Joint Degree Programs
have been carefully
designed to act as
“A Catalyst to Traditional
Degree Programs”
Dear Institutional Leaders,
On behalf of the entire team at upGrad Campus, I extend my
warmest wishes for the New Year!
As experienced leaders in higher education, you are
undoubtedly aware of the constantly shifting landscape of
academic-industry collaborations. Over the past 2 months,
I’ve had the privilege of meeting with more than 30 University
founders, Vice Chancellors, and Directors. One consensus that
emerged from these discussions was the need for institutions
to prioritize the integration of industry-relevant programs into
their curriculum (such as AI & ML, Data Science, Business
Analytics, and Digital Marketing).
Providing students with the exposure to cutting-edge
fields and industry faculty during their undergraduate or
postgraduate studies can furnish them with a valuable
educational experience, thus securing their careers. This not
only saves time but also enables students to align themselves
with the current demands of the industry.
In this edition, we have decided to showcase the case
studies of the institutions that have partnered with us
for our Joint Degree Programs (JD) across India. It is truly
uplifting to see the level of involvement and commitment
demonstrated by all stakeholders, which reflects the
strong sense of community that we are trying to build of
Next-Gen Institutions.
Specialized job-linked programs provide numerous benefits
not only to the students who pursue them, but also to the
Institutions offering them. These programs can serve as a
competitive advantage for the institutions and distinguish
them from other institutions.
Our JD Programs have been carefully designed to act as
“A Catalyst to Traditional Degree Programs”.
By incorporating industry-relevant training and utilizing
the expertise of industry professionals as instructors and
mentors, we aim to prepare our students for the evolving
needs of their chosen career paths. I invite all the Institutions
to get the experience of our Specialized Joint Degree
Programs to ensure better admissions and placements
at their campuses.
From the
CEO’s Desk
Amit Mahensaria
Chief Executive Officer,
upGrad Campus
“
“
Campus Connect
Feb 2023
05
Every passing day, we are reminded of the growing disparity
between the education offered by colleges and universities
and the constantly evolving job market. It has become
increasingly clear that there is a significant gap between the
knowledge and skills that the industry needs and those that
students are receiving through traditional Higher Education.
If left unaddressed, this situation could result in an "everyone
loses" scenario where high levels of unemployment
co-exist with a high number of unfilled vacancies due
to a lack of skilled workforce. We are moving into an era
where education is a lifelong journey and it begins early!
Some of the recurrent challenges of Higher Education Institutions in our country include,
Sourcing
Qualified Educators:
As the technology changes
and new fields are emerging, it
can be difficult for colleges to
find specialized teachers who
are up-to-date on the latest
developments.
Curriculum and
Industry Relevance:
HEIs may face challenges
related to developing and
updating curricula to meet
the changing needs of the
job market.
Placements
and Enrollment:
Colleges are unable
to place students in
new-age technologies
and thus, it impacts their
enrollment-figures.
upGrad
Campus:
Shaping the
Next-gen
Institutions
Feb 2023
06
Every challenge has the potential to be turned into
an opportunity. The challenges currently being faced
by colleges and universities give them the chance to
re-evaluate their established practices, policies, and
procedures
to
make
way
for
innovative
changes.
This includes placing a greater emphasis on industry
collaboration, student learning outcomes, incorporating
active, experiential, collaborative learning methods, and
promoting lifelong learning.
Our team at upGrad Campus aims to bridge the gap
between the Industry and Academia right from the formative
years of a student. Our vision is to transform every Higher
Education Institute into a Next-Gen Institution that is
forward-thinking, innovative, and is solely focused on shaping
21st-century education.
Our signature Joint Degree programs under our learning
solutions empower Higher Education Institutions to
offer new-age specializations like AI & ML, Full Stack
Development,
Digital
Marketing,
Business
Analytics,
etc. along with regular degrees. Taught by industry
professionals,
these
programs
bring
a
wealth
of
real-world experience and expertise into the classrooms.
We are honoured to be partnered with leading universities
like LPU, JECRC and RVU, which are some of the pioneers in
their geography. While Joint Degree serves as a long-term
approach, we also wanted to provide a product that
serves as a short-term solution for more practical,
hands-on
learning
experiences
for
the
students.
Our Job-Ready Certification programs enable colleges and
universities to impart new-age specializations that are in
high demand in the job market. This helps students to gain
real-world experience in a shorter period of time, while also
providing them with the complete placement assistance
and interview opportunities to propel their career goals.
Through collaboration and partnership, Higher Education
Institutions and upGrad Campus can make significant
progress towards common goals, enhancing the quality
of education and experience for students, faculty, and
institutions. By working together, we hope to create
a positive and lasting impact on our campuses and
beyond, spurring waves of change in Higher Education.
Mayank Kumar
Managing Director,
upGrad Education Pvt. Ltd.
Featured Article
Campus Connect
Feb 2023
07
Our vision is to transform
every Higher Education
Institute into a Next-Gen
Institution that is forward-
thinking, innovative, and is
solely focused on shaping
21st-century education
“
“
JOINT
DEGREE
PROGRAMS
Offer a Specialized Degree Program to your students
Why is a Joint Degree must for Universities?
As per the World Economic Forum, out of the 13 million
people who join India’s workforce each year, only 1 in 4
management professionals, 1 in 5 engineers, and 1 in 10
graduates are employable.
What is the reason for this? One of the main factors for
the graduates not getting employment today is the misfit
between what they learn in college and what the industry
requires. The industry is talking about AI & ML, Data Science,
Analytics and many new-age and must-to-do courses like
these, while the majority of the college curriculums are yet
to get an update as per 2023 industry relevance.
We understand the pain of the universities across India
and acknowledge the issue of how hard it is to offer these
new specializations by the industry experts who are
already working on them. For example, a Lead Data
Scientist at a leading tech firm won’t come to cities
like Lucknow, Bhubaneshwar, Visakhapatnam, Jaipur,
Ahmedabad, or any tier-2 city due to their lack of
availability of time as well as their own limitations.
But what if universities can offer these new-age
specializations to their students along with their Full-Time
Degrees, e.g., a B.Tech. with AI & ML, MBA with Business
Analytics, BBA with UI/UX or BCA with Data Science?
Well, we have decided to solve these problems for Institutes
across the country by offering them Joint Degree Programs
in various specializations in their own campuses.
Imagine if a student has 2 choices in front of them:
A) B.Tech. (CSE)
B) B.Tech. (CSE) with Data Science
Which one do you think will be more beneficial, precise,
and suited for the future career prospects of a student?
Well, almost all of you would agree that the latter is a better
choice.
upGrad Campus has thus started Joint Degree Programs
with a vision that all the institutions can start offering
future-ready specializations to their students. This will
not only help them academically but will also make their
transition into the future workforce smoothly.
Feb 2023
08
Job-ready and industry-relevant
specializations
100% placement assistance
to every enrolled student
Live classes, case studies
and projects by
industry experts
Internship opportunities
in pre-final year
Features
Of Joint
Degree
Programs
Credits to be added with
regular curriculum
Technology
B.Tech./B.E./B.Sc./BCA/M.Tech./M.E/M.Sc./MCA
•
Artificial Intelligence & Machine
Learning
•
Full Stack Development
•
Data Science
•
UI/UX
Management
BBA/B.Com./MBA/M.Com.
•
Digital Marketing
•
Business Analytics
Specializations Offered:
Joint Degree Program
Feb 2023
09
Campus Connect
Lovely
Professional
University
Phagwara
B.Tech. with
Data Science and
Machine Learning
Feb 2023
10
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