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Campus Connect Feb 23

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FEB 2023

Featured Article

by Mayank Kumar,

MD, upGrad

Education Pvt. Ltd.

Quarterly Magazine by upGrad Campus

J O I N T D E G R E E S P E C I A L E D I T I O N

Start Offering

Specialized Degrees to your Students

Placement Section

Student Testimonials

Past Recruiters

Vision and Strategies

After empowering more than 2 million working professionals,

upGrad decided to be the enablers of Higher Educational

Institutions. The goal of upGrad Campus, is to close

the gap between Industry and Academia by aligning

institutional

curricula

with

industry

standards

and

assisting in the digital transformation of their campuses.

We are South Asia’s largest Higher Education Company.

With the latest technology, pedagogy, industry partners and

world-class faculty, we create immersive online learning

experiences for our learners on a global scale.

ABOUT US

Visit us at

to know more

college.upgradcampus.com

Volume 2, February 2023 Edition.

Printed and Published by upGrad Campus, a division of upGrad Education Pvt. Ltd.

Our Office: 7th floor, Lexington Towers, 18, 2nd Cross Rd, Chikka Adugodi, S.G Palya, Bengaluru, Karnataka 560029.

Phone no: +91 63601 91470

Note: Views and opinions expressed in this magazine are not necessarily those of upGrad Campus and/or Editor/s. We (at upGrad Campus)

do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information

provided in this edition.

© 2023 upGrad Education Pvt. Ltd. All rights reserved. Reproduction in whole or part of this magazine without written permission is prohibited.

All disputes are subject to the exclusive jurisdiction of competent courts and forums in Bengaluru Urban Court/District Court only.

Feb 2023

02

Featured

Article

New Specialization Alert: UI/UX

by Debasmita Das

20

Navigating Specialization in a Rapidly

Changing World

by Kashyap Iyer

52

Institution Feedback

by RV Institute of Technology and

Management (RVITM), Bangalore

41

Awards and Events

· New Normal–Education Leadership Summit &

Awards 2022 at Jaipur and Ahmedabad

· Orientation and Hackathon at Lovely Professional University

64

Placements @ upGrad Campus

“Placement Services Pedagogy” by Lokesh Mathur

32

Legacy of AI & ML at upGrad Campus

by Bibin Varghese

60

Don’t Just Follow the Trend, Choose Wisely

by Akanksha Gupta

48

Our Sales Leaders Speak

72

Future-proof your Institution with

Specialized Degrees

by Rahul Raj

74

06

Shaping the Next-gen Institutions

by Mayank Kumar, Managing Director,

upGrad Education Pvt. Ltd.

08

Joint Degree Programs

· Lovely Professional University

· JECRC University

· Maharishi University of Information Technology

· Sushant University

· K.Ramakrishnan College of Engineering

· K.Ramakrishnan College of Technology

· Marwadi University

Table of Contents

Joint Degree

Campus Connect

Feb 2023

03

Specialized

Degrees

Decode

Campus

Crossword

Awards and

Events

Sales Leaders

Speak

R A H U L R A J

Editor-in-Chief

A K A S H T I W A R I

Managing Editor

R O N Y D U T T A

Production Head

P R A B H U R A V I

Art Director

N I S H I T H A P R A K A S H

Content Head

N E H A D U T R A J

Coordination Lead

Creative Team

N A I N A M A S T U D

U S H A T

S O U N D A R YA G

A B H I S H E K S A M U E L

From the

Editor-in-Chief

Dear Readers,

On behalf of the entire team at Campus Connect, I would like

to extend a warm thank you for your support and response for

our 1st edition. Your feedback and encouragement have been

invaluable to us, and we are humbled by the positive response

to our publication.

In this edition, we have focused specifically on Joint Degree

Programs and their USP. The featured article is written by

Mayank Kumar, the creator of upGrad. It explores the ongoing

difficulties faced by Higher Education Institutions (HEIs) in

India and how the upGrad Campus team is working to address

them.

In addition to this, we have included Case Studies of our

Partner Institutions and their successful implementation

of Joint Degree (JD) Programs. We have also included a

dedicated section on our placements featuring the success

stories of some students who have secured job offers through

our various programs and all the efforts that go into making

students interview and job ready. This time Campus Crossword

is an interactive one; we have included a homework for you

with it.

I firmly believe that 2nd Edition of Campus Connect will add

value to your already existing knowledge of Higher Education

space and if you have any feedback for us, please send it to

me directly at rahul.raj@upgrad.com.

Rahul Raj

Head of University Partnerships,

upGrad Campus

The objective of our Joint

Degree Programs is to

differentiate an institution

from the plethora of colleges

that prospective students

are presented with

Feb 2023

04

Our Joint Degree Programs

have been carefully

designed to act as

“A Catalyst to Traditional

Degree Programs”

Dear Institutional Leaders,

On behalf of the entire team at upGrad Campus, I extend my

warmest wishes for the New Year!

As experienced leaders in higher education, you are

undoubtedly aware of the constantly shifting landscape of

academic-industry collaborations. Over the past 2 months,

I’ve had the privilege of meeting with more than 30 University

founders, Vice Chancellors, and Directors. One consensus that

emerged from these discussions was the need for institutions

to prioritize the integration of industry-relevant programs into

their curriculum (such as AI & ML, Data Science, Business

Analytics, and Digital Marketing).

Providing students with the exposure to cutting-edge

fields and industry faculty during their undergraduate or

postgraduate studies can furnish them with a valuable

educational experience, thus securing their careers. This not

only saves time but also enables students to align themselves

with the current demands of the industry.

In this edition, we have decided to showcase the case

studies of the institutions that have partnered with us

for our Joint Degree Programs (JD) across India. It is truly

uplifting to see the level of involvement and commitment

demonstrated by all stakeholders, which reflects the

strong sense of community that we are trying to build of

Next-Gen Institutions.

Specialized job-linked programs provide numerous benefits

not only to the students who pursue them, but also to the

Institutions offering them. These programs can serve as a

competitive advantage for the institutions and distinguish

them from other institutions.

Our JD Programs have been carefully designed to act as

“A Catalyst to Traditional Degree Programs”.

By incorporating industry-relevant training and utilizing

the expertise of industry professionals as instructors and

mentors, we aim to prepare our students for the evolving

needs of their chosen career paths. I invite all the Institutions

to get the experience of our Specialized Joint Degree

Programs to ensure better admissions and placements

at their campuses.

From the

CEO’s Desk

Amit Mahensaria

Chief Executive Officer,

upGrad Campus

Campus Connect

Feb 2023

05

Every passing day, we are reminded of the growing disparity

between the education offered by colleges and universities

and the constantly evolving job market. It has become

increasingly clear that there is a significant gap between the

knowledge and skills that the industry needs and those that

students are receiving through traditional Higher Education.

If left unaddressed, this situation could result in an "everyone

loses" scenario where high levels of unemployment

co-exist with a high number of unfilled vacancies due

to a lack of skilled workforce. We are moving into an era

where education is a lifelong journey and it begins early!

Some of the recurrent challenges of Higher Education Institutions in our country include,

Sourcing

Qualified Educators:

As the technology changes

and new fields are emerging, it

can be difficult for colleges to

find specialized teachers who

are up-to-date on the latest

developments.

Curriculum and

Industry Relevance:

HEIs may face challenges

related to developing and

updating curricula to meet

the changing needs of the

job market.

Placements

and Enrollment:

Colleges are unable

to place students in

new-age technologies

and thus, it impacts their

enrollment-figures.

upGrad

Campus:

Shaping the

Next-gen

Institutions

Feb 2023

06

Every challenge has the potential to be turned into

an opportunity. The challenges currently being faced

by colleges and universities give them the chance to

re-evaluate their established practices, policies, and

procedures

to

make

way

for

innovative

changes.

This includes placing a greater emphasis on industry

collaboration, student learning outcomes, incorporating

active, experiential, collaborative learning methods, and

promoting lifelong learning.

Our team at upGrad Campus aims to bridge the gap

between the Industry and Academia right from the formative

years of a student. Our vision is to transform every Higher

Education Institute into a Next-Gen Institution that is

forward-thinking, innovative, and is solely focused on shaping

21st-century education.

Our signature Joint Degree programs under our learning

solutions empower Higher Education Institutions to

offer new-age specializations like AI & ML, Full Stack

Development,

Digital

Marketing,

Business

Analytics,

etc. along with regular degrees. Taught by industry

professionals,

these

programs

bring

a

wealth

of

real-world experience and expertise into the classrooms.

We are honoured to be partnered with leading universities

like LPU, JECRC and RVU, which are some of the pioneers in

their geography. While Joint Degree serves as a long-term

approach, we also wanted to provide a product that

serves as a short-term solution for more practical,

hands-on

learning

experiences

for

the

students.

Our Job-Ready Certification programs enable colleges and

universities to impart new-age specializations that are in

high demand in the job market. This helps students to gain

real-world experience in a shorter period of time, while also

providing them with the complete placement assistance

and interview opportunities to propel their career goals.

Through collaboration and partnership, Higher Education

Institutions and upGrad Campus can make significant

progress towards common goals, enhancing the quality

of education and experience for students, faculty, and

institutions. By working together, we hope to create

a positive and lasting impact on our campuses and

beyond, spurring waves of change in Higher Education.

Mayank Kumar

Managing Director,

upGrad Education Pvt. Ltd.

Featured Article

Campus Connect

Feb 2023

07

Our vision is to transform

every Higher Education

Institute into a Next-Gen

Institution that is forward-

thinking, innovative, and is

solely focused on shaping

21st-century education

JOINT

DEGREE

PROGRAMS

Offer a Specialized Degree Program to your students

Why is a Joint Degree must for Universities?

As per the World Economic Forum, out of the 13 million

people who join India’s workforce each year, only 1 in 4

management professionals, 1 in 5 engineers, and 1 in 10

graduates are employable.

What is the reason for this? One of the main factors for

the graduates not getting employment today is the misfit

between what they learn in college and what the industry

requires. The industry is talking about AI & ML, Data Science,

Analytics and many new-age and must-to-do courses like

these, while the majority of the college curriculums are yet

to get an update as per 2023 industry relevance.

We understand the pain of the universities across India

and acknowledge the issue of how hard it is to offer these

new specializations by the industry experts who are

already working on them. For example, a Lead Data

Scientist at a leading tech firm won’t come to cities

like Lucknow, Bhubaneshwar, Visakhapatnam, Jaipur,

Ahmedabad, or any tier-2 city due to their lack of

availability of time as well as their own limitations.

But what if universities can offer these new-age

specializations to their students along with their Full-Time

Degrees, e.g., a B.Tech. with AI & ML, MBA with Business

Analytics, BBA with UI/UX or BCA with Data Science?

Well, we have decided to solve these problems for Institutes

across the country by offering them Joint Degree Programs

in various specializations in their own campuses.

Imagine if a student has 2 choices in front of them:

A) B.Tech. (CSE)

B) B.Tech. (CSE) with Data Science

Which one do you think will be more beneficial, precise,

and suited for the future career prospects of a student?

Well, almost all of you would agree that the latter is a better

choice.

upGrad Campus has thus started Joint Degree Programs

with a vision that all the institutions can start offering

future-ready specializations to their students. This will

not only help them academically but will also make their

transition into the future workforce smoothly.

Feb 2023

08

Job-ready and industry-relevant

specializations

100% placement assistance

to every enrolled student

Live classes, case studies

and projects by

industry experts

Internship opportunities

in pre-final year

Features

Of Joint

Degree

Programs

Credits to be added with

regular curriculum

Technology

B.Tech./B.E./B.Sc./BCA/M.Tech./M.E/M.Sc./MCA

Artificial Intelligence & Machine

Learning

Full Stack Development

Data Science

UI/UX

Management

BBA/B.Com./MBA/M.Com.

Digital Marketing

Business Analytics

Specializations Offered:

Joint Degree Program

Feb 2023

09

Campus Connect

Lovely

Professional

University

Phagwara

B.Tech. with

Data Science and

Machine Learning

Feb 2023

10

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