Annual Report 2023
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ICRISAT Annual Report 2023
ICRISAT Annual Report 2023
Visitors
During 2023, the Communications Department embarked
on a series of new initiatives aimed at bolstering our
engagement with key stakeholders. Among these endeavors
was the refinement of our communications strategy, honing
in on fostering meaningful connections with National
Agricultural Research Systems (NARS), government decision-
makers, partners and funders, and influential members of the
media sector.
We finalized the development of a new institutional website
for launch in early 2024 featuring a contemporary design
and enhanced user navigation, alongside planning for a new
modernized logo and slogan more emblematic of our core
competencies and expertise.
Our concerted efforts to expand media outreach yielded
results throughout the year. We achieved extensive coverage,
accumulating a total of 4,039 mentions, with significant
visibility attained for the International Year of Millets 2023
through major channels such as France TV 24 and the Dutch
Broadcasting Foundation (NOS), as well as through a diverse
array of global and regional outlets spanning from MSN in the
USA to Forbes, News Ghana, The Hindu Business Line and
Infobae in Argentina and across over ten strategic markets.
Our social media presence witnessed substantial growth, with
our combined platforms now exceeding 200,000 followers.
Notably, our specialized International Year of Millets 2023
Communications
educational series garnered over 2 million impressions. It
reached 160,000 individuals, earning on-promotion from
entities including the CGIAR, International Treaty on Plant
Genetic Resources for Food and Agriculture, FAO Saudi
Arabia, Crop Trust, International Year of Millets 2023 Steering
Committee, UN Biodiversity, The Forum for Agricultural
Research in Africa (FARA), The Asia-Pacific Association of
Agricultural Research Institutions (APAARI) and others.
In tandem with our media program, oversight of the
Open Access Repository witnessed an uptick with 245
authored and co-authored publications, underscoring our
commitment to knowledge dissemination. Weekly internal
and monthly external newsletters ensured that both our
internal staff and external subscribers remained abreast
of developments. The communications team efficiently
attended to communication requests from across the
Institute and affiliated institutions, successfully completing
313 significant projects spanning media services, graphic
design, videography, and printing.
As physical visits to ICRISAT HQ surged to 13,038 visitors,
plans were initiated to develop a tailored online booking
system poised to streamline visitor management processes
and integrate seamlessly into our newly revamped website
in 2024. This will now offer visitors convenient access to all
ICRISAT locations with a simple click.
X (formerly Twitter)
51,622
Followers
32,258
Followers
111,461
Followers
284,504
visits
13,038
Visitors to ICRISAT HQ
47,374
engagements
51,415
engagements
107,397
engagements
YouTube
Website interactions
59,068
total views
38 videos and
3 livestreams
585
new subscribers
671,417
impressions
861,537
impressions
944,284
impressions
1,548,555
impressions
ICRISAT welcomed a delegation from Canada featuring
the Honorable Minister of Agriculture and Agri-Food,
Ms Marie-Claude Bibeau, alongside His Excellency,
Mr Cameron MacKay, the High Commissioner for Canada
in India on 15 June 2023.
His Excellency Mr Thierry Berthelot, Consul General of France in Bangalore, India, led a
delegation to visit ICRISAT and its Center for Excellence in Genomics and Systems Biology
(CEGSB) on 12 January 2023.
The Director-General of the Food and Agriculture
Organization of the United Nations, Dr. Qu
Dongyu, paid a visit to ICRISAT headquarters on
14 June 2023.
Media
4,039
Mentions
Highlights
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