Gender Relations, Cultural Context, and Social Structures - Yamaha Motors India Pvt. Ltd.
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An important challenge that organizations face even today is to provide a safe environment not just physically but
psychologically as well. In the global perspective with which the management aims to reach its goals, characteristic of
diversity is expected. But with globalization we also challenge the cultural beliefs that are associated with gender roles.
Limiting participation of women is just one such belief which has a strong hold. The cultural setting, social structures and
gender relations affect the way women and men participate. Yamaha Motors, the international icon of motorbikes, was
committed to advancing gender equality in its workforce, leadership, and mid-level management team, but faced
challenges in achieving its goal.
Problem Statement
Introduction
Marching on with the tune of increasing women ratio in their leadership and mid level management team, YAMAHA
Motors discussed their existing challenges and deep commitment to progressing gender equality for its workforces led
to the uniquely designed blended learning program on Gender Sensitisation for their middle managers who are
responsible for many decisions around policy implementation and might be key to meeting the gender balance
agenda that the organization is keen to achieve.
This was largely based on our understanding of the audience, the sensitivity of the topic and most importantly our
continuous open discussions and learnings with the team at YAMAHA Motors. The essence of the program lied in
adapting a reflective approach through scenario based, thought invoking discussions which engage the managers and
co-create insightful, meaningful and lasting takeaways for the organization.
Program Design
The Solution
Familiarize participants with gender issues.
Clarity on participant’s personal beliefs about the roles of women and men.
A fundamental principle of refraining from making assumptions about people’s gender and preferences.
Gender appropriate behaviour.
Creation of safe and employee friendly organization culture.
Critical need to close the gap between genders to support equality.
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