Ashoka Reflections_OCTOBER 2023
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The Centre for Social Impact and Philanthropy (CSIP) at Ashoka University has recently launched two reports:
the second edition of its longitudinal panel study, titled ‘How India Gives, 2021-22’, and ‘Motivations and
Barriers to Household Giving in India’ which is the first chapter of the proposed series ‘Perspectives on
Giving in India’. Both studies were conducted in collaboration with the World Panel Division of Kantar and
Kantar Public, supported by the Citi Foundation.
These reports show that Indian households donated an estimated INR 27,000 crores in 2021-22, a significant
jump as compared to INR 23,700 crores donated in 2020-21. The increase in the market size in 2021-22 is
driven by an increase in the number of donor households and the increased value of such donations.
Similar to the trends recorded in How India Gives, 2020-2021 report, religious organisations and persons
engaged in Beggary continue to receive the highest household donations. While the trends remain similar, the
incidence level and the amount of donation rose significantly for religious organisations. The market share for
religious organisations rose from 70% to 75%. Households (30% – 60%) cited ‘occurrence of religious festivals
/events’, and ‘upon visiting religious places’ as occasions they mostly donate to. Organisations that approach
households for donations also encourage donations– particularly in rural areas (43%).
When it comes to making decisions in giving, women were primary decision-makers for giving to persons
engaged in Beggary, non-religious organisations such as UNICEF, relief funds like PMCares, and household
staff, while men were key decision-makers in giving to religious organisations, family and friends, and
supporting a cause or petition. Interestingly, older members aged 46–60 within households emerged as the
primary decision-makers for all recipient categories, except for supporting a cause or petition.
The report finds that Indian households prioritise Elderly
Care, Public Health, and Empowerment of Children as top
causes for donation
Ashoka Reflections | Page 04
Release of CSIP's reports- 'How India Gives: 2021-22' and 'Motivations and Barriers to Household Giving in India' by
Amit Chandra, Co-Founder, A.T.E. Chandra Foundation and CSIP Researchers Divya Chopra and Dr Shaivya Verma
at India Habitat Centre on Sept 21, 2023
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