Placement Brochure 2023-25

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SKILL-FOCUSED,

Industry-Driven Curriculum

The core PGDM course, with five areas of specialization, prepares future leaders and managers to navigate a dynamic business environment

and build a strong foundation for sustainable business. Emphasizing business analytics, leadership, and strategy, the course also addresses

current trends and transformations, including entrepreneurship and social responsibility.

PGDM

Core Courses

Term I

• Marketing Management

• Financial Reporting and Analysis

• Human Behaviour in Organizations

• Written Communication & Analysis

• Spreadsheet for Business

• Statistical Analysis & Decision Making

• Managerial Economics

• Personal Growth Lab

Term II

• Advanced Marketing Management

• Management Accounting

• Human Capital Management

• Report Analysis & Communication

• Operations Management

• Visual Storytelling

• International Business Environment

• Business Problem Solving

• Business Research Methods - I

Term III

• Business Development, Selling &

Negotiation

• Corporate Finance

• Business Research Methods - II

• Strategic Management

• Business from Legal, Ethical and CSR

perspective

Term IV

• Career Pathways Simulation

• Career Preparedness

Term V

• Elective Courses

Term VI

• Guided Independent Study

Marketing

Finance

◊ Business

Development &

Sales

◊ Marcom

◊ Financial Research

◊ Corporate Finance

◊ Banking Operations

◊ Consumer Behaviour and

Insights

◊ Integrated Marketing

Communication

◊ Digital Marketing

◊ Sales & Distribution

Management

◊ Quantitative & Qualitative

Methods in Marketing

Research

◊ Services Marketing

◊ Customer Analytics &

Relationship Management

◊ Social Media and Content

Marketing

◊ Marketing Metrics

◊ Strategic Brand

Management

◊ International Marketing

Management

◊ Omni Channel Retail

Strategies

◊ Business to Business

Marketing

◊ Strategic Marketing

◊ Financial Services

◊ Financial Statement Analysis

◊ Financial Econometrics

◊ Business Valuation

◊ Advanced Corporate

Finance

◊ International Finance &

Treasury Management

◊ Portfolio Management

◊ Investment Banking

◊ Fixed Income Securities

◊ Banking Operations

◊ Stock Market Operations and

Technical Analysis

◊ Financial Modelling

◊ Project Appraisal & Financing

◊ Financial Planning and

Strategy

◊ Fintech Applications in

Business

◊ Financial Derivatives and

Risk Management

◊ Mergers, Acquisitions and

Financial Restructuring

◊ Machine Learning and

Predictive Analysis

◊ Lead Squared

◊ Salesforce

◊ DSR Excel

◊ SPSS

◊ Tableu

◊ Cognos

◊ Google Adwords

◊ Google Analytics

& AI Tools

◊ Zoho

◊ R

◊ Python

◊ Advanced Excel

◊ Learning through

Data Analysis

from stock

and derivatives

market

◊ Risk Analytics

◊ Financial Models

◊ Financial apps

◊ Python

◊ R-Software

◊ Tableau

◊ Power BI & AI

Tools

Elective

Career Tracks

Tools

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