Dot Converse Transforming Data into Insights Using Google Data Studio
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As one of the leading digital B2B and Account Based Marketing agencies, dotConverse faced the challenge of using
data and insights effectively to make better decisions for clients and the company alike. A major reason for the
challenge was the lack of understanding of Google Data Studio's capabilities and features. Create powerful data
visualisations within minutes from google analytics and google sheets to speed up time to insight and tell powerful
stories from your data.
Problem Statement
Synopsis
Understanding of the capabilities and features of Google Data Studio and how it can be used for data visualization and
reporting. The objective of this course is to provide a comprehensive understanding of Google Data Studio and its
features and to give participants the skills necessary to create effective data visualizations and reports. By the end of
the course, participants will be able to connect to various data sources, create charts and tables, customize
visualizations, share and collaborate on reports and use advanced features and explore use cases. The course will also
provide hands-on exercises and real-world examples to reinforce the concepts covered in the course. The overall goal
of this course is to empower the participants to use Google Data Studio as a powerful tool to transform data into
insights and drive data-driven decision making.
Solution & Strategy
Program Design
Introduction to Google Data Studio and its features
Overview of the platform and how it can be used for data visualization and reporting
Demonstration of how to create a new report and add data sources
Connecting to data sources
Overview of different data sources that can be connected to Data Studio, including Google Sheets, Big Query, and
Google Analytics
Hands-on exercises to connect to various data sources and explore the data
Creating charts and tables
Overview of different chart types available in Data Studio, including bar charts, line charts, and pie charts
Hands-on exercises to create charts and tables based on the data
Customizing visualizations
Overview of how to customize the appearance of charts and tables, including adding filters and calculated fields
Hands-on exercises to customize visualizations and create more advanced reports
Sharing and collaborating
Overview of how to share reports and collaborate with others, including permissions and access controls
Hands-on exercises to share and collaborate on reports with classmates
Advanced features and use cases
Overview of advanced features such as data blending and scripting
Discussion of different use cases for Data Studio, such as digital marketing and ecommerce analysis
Hands-on exercises to apply advanced features and explore use cases.
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