ELITE
Secure exclusive opportunities with the Elite Package! No more
than twelve partners will have access to this limited marketing
level, so reserve your spot in in AAP’s printed and electronic
communications today.
PREMIER
The Premier Package offers its own level of exclusivity with a
limit of sixteen partners. With your spot, you receive a healthy
mix of print and electronic opportunities to keep your message
in front of AAP Members.
DELUXE
Customize the Deluxe Package to your needs. Our unlimited
tier gives you a mix of starter opportunities and the option to
add as many à la carte options as you’d like, based on your
objectives and available resources.
2025 MARKETING PACKAGES
12
16
Partners
(Premier)
Unlimited
(Deluxe)
Partners
(Elite)
Value
Elite
Premier
Deluxe
À La Carte
Pre-Recorded Educational Webinar
$1,500
●
AAP On-Hold Message (1 month)
$500
●
Educational Article
$200
●
●
Warehouse Box Stuffer
$2,000
●
●
Website Pop-Up Message (1 month)
$750
●
Website Homepage Ad (1 month)
$500
x4
x2
●
Website Leaderboard Ad (2 weeks)
$400
x2
●
●
Website Preferred Partner Ad (2 weeks)
$250
●
●
Website Preferred Partner Page Listing (ongoing)
$500
●
●
●
Targeted Email
$1,000
●
Blitz Email Campaign
$1,500
●
Ongoing Email Campaign
$1,750
●
eNewsletter Feature
$500
x3
x3
x2
●
Social Media Highlight
$100
x8
x4
x2
Welcome Packet
$300
●
●
●
Welcome Email
$400
●
Resource Guide Full-Page Ad
$1,500
●
●
Resource Guide Half-Page Ad
$1000
●
●
Resource Guide Quarter-Page Ad
$750
●
Resource Guide Highlighted Listing
$750
●
Resource Guide Listing
$500
●
●
Conference Tote Bag Stuffer
$500
●
AAP Monthly Membership List
$1,000
●
●
●
AAP Sales Promotion (1 month)
$3,500
●
Package Value
$16,250
$6,850
$3,200
Package Savings
$9,250
$2,850
$1,200
PACKAGE FEE
$7,000
$4,000
$2,000
Limit
12
16
Unlimited
ORDER NOW >>
2025 MARKETING PACKAGES
PRE-RECORDED WEBINAR
The pre-recorded webinar is a great way to provide value to current customers and potential new leads alike. Pre-record
an educational webinar that will be available on our website for three months. Once available, your content will also be
promoted via our social media channels and our AAP eNewsletter to all AAP Members. Our emails boast a 36% average
open rate among our target base, which far exceeds industry open rate averages.
Length: Up to 1 hour
AAP ON-HOLD MESSAGE
Remind AAP Members and prospects of what your company can do for them when they call AAP’s toll-free phone
number. The 15-30 second message you provide will play when callers are on hold.
Duration: 1 month
EDUCATIONAL ARTICLE
Attract customers through the tried-and-true strategy of educational content marketing, and give your company a
featured place on AAP’s website. Provide an educational article (minimum 750 words) to be hosted in RxAAP.com’s
Pharmacy Newsroom for at least three months, and a short (100 word max) description of your company along with your
logo. Your article must cover a generally educational topic, and must not be focused only on your own product or service.
However, the content may contain a link to information about your product or service embedded in the text such as to
provide an example of a solution, and your company description will link to your chosen webpage. Don’t just advertise!
Provide value, and your customers will come to you.
Duration: 3 months
WAREHOUSE BOX STUFFER
Get your printed ad in the hands of pharmacies. A preprinted, single-sided flyer (maximum 8.5” x 11”),
brochure or postcard will be inserted into pharmacy orders from both API warehouses. Artwork must be
submitted for review and approval by AAP. Vendor/sponsor is to supply 2,200 printed pieces,
1,100 shipped directly to each warehouse.
2025 PROMOTIONAL OPPORTUNITIES
AAP WEBSITE (RxAAP.com)
AAP is growing its online presence! We strive to provide valuable information for our pharmacies, and you can join AAP
in this effort. Stay in front of our Members right where they’re looking for solutions.
Average Monthly Visitors: 5,789
Website marketing opportunities include:
•
Pop-Up Message: Get your message in front of everyone who logs into the AAP website over the course of a month.
A pop-up message will appear at login once for every IP address, ensuring your message is seen!
•
Homepage Ad: Don’t miss this chance to display your company logo and a short description in a featured section on
AAP’s homepage for one month. This is a simple and cost-effective way to increase brand awareness and visibility.
•
Leaderboard Ad: Place a static ad on AAP’s website, where it will enjoy an exclusive location for two weeks. Location
to be determined by AAP.
•
Preferred Partner Page Ad: Put your ad front and center when AAP Members access our online listing of Preferred
Partners. Your exclusive ad is positioned at the top of the Preferred Partner page on the AAP website and runs for
one week.
•
Preferred Partner Listing: AAP’s website features an exclusive members-only Preferred Partners section, which
includes a brief description of each of our Preferred Partners, including member pricing and/or offers and company
contact information.
AAP Website Specifications:
•
Pop-Up Message: Promotional copy not to exceed 30 words and your company logo
•
Homepage Ad: Company description up to 25 words. Please provide your logo, 72 dpi; .jpg only. Ad will be linked to
your company’s preferred URL.
•
Leaderboard Ad: 728x90 pixels, 72 dpi; .jpg only.
•
Preferred Partner Page Ad: 1200x400 pixels, 72 dpi; .jpg only.
•
Preferred Partner Listing: Description of your company, product/service and special benefits offered to AAP
members (75-word limit), and contact information for AAP members including: name, phone, email and website.
Please also provide your logo, 72 dpi; .jpg only.
2025 PROMOTIONAL OPPORTUNITIES
Reach
1000s of
RxAAP.com
visitors!
2025 PROMOTIONAL OPPORTUNITIES
TARGETED EMAIL
Reach AAP Members at above-average open rates with a customized email dedicated to your company. Add a compelling
offer or an image—or both—to drive results. After the email has been sent, we’ll share everything you need to capitalize on
this opportunity with open and click-through statistics, email addresses, pharmacy names and contacts for easy follow-up.
Targeted Email Specifications:
•
Promotional copy not exceeding 200 words highlighting your company and product/service, image if desired, special
benefit offered, contact and ordering information, and link to your company’s preferred URL or PDF promotional flyer.
BLITZ EMAIL CAMPAIGN
Do you have a special event or product launch you want to push at a specific time? Want to bring in new leads for an
existing product? Consider a blitz campaign! Send an email to more than 2,000 AAP Members once a week for three
weeks in a row. After each email, we’ll share everything you need to capitalize on responses, including open and click-
through statistics, email addresses, pharmacy names and contacts for easy follow-up. Limited to five partners per year.
Blitz Email Specifications:
•
Promotional copy not exceeding 200 words in each email. You may include images if desired, contact and/or ordering
information and a link to your company’s preferred URL or PDF promotional flyer. Scheduling subject to availability.
EACH EMAIL IN YOUR CAMPAIGN MUST CONTAIN UNIQUE CONTENT.
Average
Open Rate
on Targeted
Emails!
48%
2025 PROMOTIONAL OPPORTUNITIES
ONGOING EMAIL CAMPAIGN
Keep your company top of mind on an ongoing basis! This ongoing campaign option includes four emails sent within a
timespan of six months. After each email, we’ll share everything you need to capitalize on the opportunity and adjust
your messaging as you go, if needed, including open and click-through statistics, email addresses, pharmacy names and
contacts for easy follow-up. Limited to five partners.
Ongoing Email Specifications:
•
Promotional copy not exceeding 200 words in each email. You may include images if desired, a special benefit
offered, contact and ordering information and a link to your company’s preferred URL or PDF promotional flyer. EACH
EMAIL IN YOUR CAMPAIGN MUST CONTAIN UNIQUE CONTENT.
E-NEWSLETTER FEATURE
Expand your reach to the entire customer base of AAP’s independently owned warehouse. Each week, AAP distributes
an e-newsletter to our Members and API’s Customers—over 3,300 email recipients—to deliver critical, time-sensitive
information and important industry updates. Feature your own new product announcement or promotional discount in our
dedicated Preferred Partner section.
Average Open Rate: 40%+
E-newsletter Feature Specifications:
•
Promotional copy not exceeding 100 words highlighting your company and product/service, special benefit offered,
contact and ordering information, and link to your company’s preferred URL or PDF promotional flyer.
2025 PROMOTIONAL OPPORTUNITIES
SOCIAL MEDIA HIGHLIGHT
AAP’s social media following is growing! Take advantage of our more than 3,400 combined followers to join the conversation
and interact with current and potential customers.
AAP will promote your message or advertisement highlighting your message or offering via both of our social networking
sites: Facebook [@RXAAP] and Twitter/X [@RXAAP]. We’ll also link your social media profiles and encourage AAP Members to
follow you.
NEW: You can now provide a short video instead of an image with your social media content. Videos must be at least 30
second, but no longer than 45 seconds.
Social Media Highlight Specifications:
•
Facebook: promotional copy limited to 50 words, link to preferred URL, and video or image
•
Twitter/X: promotional copy limited to 280 characters, link to preferred URL, and video or image
WELCOME PACKET
Get your message in the hands of new AAP Members from the beginning! Provide your marketing collateral or product
sample, and we’ll include one in every Welcome Packet mailed to new AAP Members during onboarding.
You must supply the marketing collateral or product samples, and both are subject to AAP approval.
WELCOME EMAIL
As part of the AAP onboarding process, we send a series of informative email messages introducing new Members to key
AAP features and benefits, including our Preferred Partners just like you. Elite partners, as part of their package, will be
listed specifically in the email that explains our Preferred Partner program. You may submit a specific link to provide
with your company name, or we will include a link to your website.
Thousands
of Combined
Followers and
Growing!
2025 PROMOTIONAL OPPORTUNITIES
RESOURCE GUIDE
AAP’s printed Preferred Partner Resource Guide gives AAP Members quick access to information about all of AAP’s
valued Preferred Partners, with brief descriptions of each including Member benefits and contact information. The guide
will be printed in early 2024 and distributed in all new Member packets. It will also be given to all attendees at our
2024 annual conference, and will be available electronically on the AAP website to ensure our Members can find you
anywhere.
Preferred Partners who elect the Elite package will receive a highlighted listing to recognize their support of AAP.
Advertising opportunities within the pages of the guide include a variety of sizes for your needs,
including full-color ¼-, ½-, and full-page advertisements.
Guide
Advertisement Size
Dimensions
(Width-by-height in inches)
Non-Bleed Live Area
Trim
Full-Page
8” x 10 1/2”
8 1/2” x 11”
½-Page (Horizontal)*
8” x 4 1/2”
NA
¼-Page (Vertical)*
4” x 5 1/8”
NA
*All advertisement sizes less than a full page should be designed to the live area. No bleed is allowed.
Resource Guide Specifications:
•
Resource Guide Listing: description of your company and product/service
•
Special benefits offered to AAP Members (75-word limit)
•
Your logo
•
Contact information for AAP Members including:
•
name, phone, email and website
•
Trim Size: 8 ½” x 11” inches
•
Ink: CMYK process
•
Bleed: 0.125” beyond trim
•
Live Matter: Keep ½” inside trim
•
Binding: Saddle stitched
•
Formats Accepted: Digital PDF files
•
Quality: 300 dpi
•
Please do not include crop marks.
10
2025 MARKETING GUIDELINES
AAP SALES PROMOTION
Make your business part of the monthly talking points for our Pharmacy Business Advisors and Member Support
team. For a full month, our Pharmacy Business Advisors and Member Support team will discuss your company’s sales
messaging in their pharmacy meetings with AAP Members. During your designated month, your pre-printed, single-
sided flyer (maximum 8.5” x 11”), brochure or postcard will be inserted into daily pharmacy orders once from each API
Warehouse. Artwork must be submitted for review and approval by AAP. Vendor/sponsor is to supply 2,200 printed
pieces, 1,100 shipped directly to both warehouses. Additionally, your company will be featured in an AAP eNewsletter,
where you can include a new product announcement or promotional discount. During the month, we’ll share weekly
Warm Lead reports you need to capitalize on this opportunity with pharmacy names, contacts and email addresses for
easy follow-up.
AAP Sales Promotion Specifications:
•
Highlight Talking Points: Provide one-page highlighted talking points we can provide to our Pharmacy Business
Advisors and AAP Member Support teams for when they are speaking with our pharmacies.
•
eNewsletter: Promotional copy not exceeding 100 words highlighting your company and product/service, special
benefit offered, contact and ordering information, and link to your company’s preferred URL or PDF promotional flyer
•
Warehouse Box Stuffer: Provide a preprinted, single-sided flyer (maximum 8.5” x 11”), brochure or postcard for
AAP approval. Once approved you will supply 2,200 printed pieces split into two shipments - one to each of our
warehouses.