The Management Accountant December 2024
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December 2024 - The Management Accountant
5
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PRESIDENT
CMA Bibhuti Bhushan Nayak
president@icmai.in
VICE PRESIDENT
CMA T C A Srinivasa Prasad
vicepresident@icmai.in
COUNCIL MEMBERS
CMA (Dr.) Ashish Prakash Thatte, CMA Ashwin G. Dalwadi, CMA Avijit Goswami,
CMA Chittaranjan Chattopadhyay, CMA Harshad Shamkant Deshpande,
CMA (Dr.) K Ch A V S N Murthy, CMA Manoj Kumar Anand, CMA Navneet Kumar Jain,
CMA Neeraj Dhananjay Joshi, CMA Rajendra Singh Bhati, CMA Suresh Rachappa
Gunjalli, CMA (Dr.) V. Murali, CMA Vinayaranjan P, Ms. Anita Shah Akella,
Shri Jyoti Prakash Gadia, Shri Inder Deep Singh Dhariwal, CS (Dr.) Shyam Agarwal,
Shri Sushil Kumar, IAS (Retired)
Secretary (Officiating)
CMA (Dr.) Debaprosanna Nandy
secy@icmai.in
Director (Examination)
Dr. Sushil Kumar Pareek
exam.director@icmai.in
Director (Infrastructure)
CMA Rajat Kumar Basu
Infrastructure.director@icmai.in
Director (PD & CPD)
CMA Nisha Dewan
pd.hod@icmai.in
Director (Technical)
CMA Tarun Kumar
technical.director@icmai.in
Director (Tax Research)
CMA Kushal Sengupta
trd.director@icmai.in
Director (Membership)
CMA Arunava Ganguly
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Director (Admin-Delhi)
CMA Simarjeet Chadha
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Additional Director (Journal & Publications)
CMA Sucharita Chakraborty
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Additional Director (BFSI)
CMA Dibbendu Roy
bfsi.hod@icmai.in
Additional Director (Information Technology)
Mr. Ashish Tewari
it.hod@icmai.in
Additional Director (Career Counselling and Placement)
Dr. Pradipta Ganguly
placement.hod@icmai.in
Additional Director (Internal Control)
CMA Indu Sharma
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Additional Director (Finance)
CMA Soma Banerjee
finance.hod@icmai.in
Additional Director (Public Relations)
CMA T R Abrol
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Joint Director (Legal)
Ms Vibhu Agarwal
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Director (Discipline)
CMA R. K. Jain
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Joint Director (CAT)
CMA Pardeep Kumar Khaneja
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Joint Director (International Affairs)
Dr. Kimi Thareja
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Joint Director (Board of Advanced Studies & Research)
CMA Tinku Ghosh Das
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DISCLAIMER -
The Institute of Cost Accountants of India does not take responsibility for returning
unsolicited publication material. Unsolicited articles and transparencies are sent
in at the owner’s risk and the publisher accepts no liability for loss or damage.
The views expressed by the authors are personal and do not necessarily represent
the views of the Institute and therefore should not be attributed to it.
The Institute of Cost Accountants of India is not in any way responsible for the
result of any action taken on the basis of the articles and/or advertisements
published in the Journal. The material in this publication may not be reproduced,
whether in part or in whole, without the consent of Editor, The Institute of Cost
Accountants of India. All disputes are subject to the exclusive jurisdiction of
competent courts and forums in Kolkata only.
From the Editor’s Desk
President’s Communiqué
ICMAI-CMA Snapshots
Book Review
Member’s Corner
Down the Memory Lane
News from the Institute
Statutory Updates
Article / Author Index 2024
(Vol. 59 Nos. I - XII)
06
07
14
64
73
90
92
108
111
Valuation Corner
Pain Point Valuation Method ....... 70
Business Cases
Verticalisation and Cost Management ....... 72
Risk Management
Organisational Resilience Metrics in
Perspective ....... 74
Marketing Strategy
A Deep Dive into the Intersectional Landscape
of AI and Ambush Marketing ....... 79
Performance Evaluation of Select ESG Mutual
Fund Schemes in India ....... 83
ESG Investment
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124