Forum Views - February 2024
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FORUM VIEWS - FEBRUARY 2024
n the ever-evolving landscape of digital commerce, social
commerce has emerged as a transformative force,
Iseamlessly integrating social media and e-commerce to
create dynamic online marketplaces. This innovative
approach has not only revolutionized the way businesses
operate but has become a powerful tool for empowering
women in the realms of entrepreneurship, community
building, and financial independence.
Social commerce is not just a trend but a paradigm shift in the
way businesses connect with consumers. At its core, it
involves the integration of social media platforms and e-
commerce functionalities, allowing users to seamlessly buy
and sell products without leaving their favorite social
networks. This fusion leverages user-generated content, peer
recommendations, and interactive features to craft a more
engaging and personalized shopping experience.
Social commerce is proving to be a catalyst for change,
empowering modern women in multifaceted ways. Let's delve
into key aspects where social commerce is contributing to the
Understanding Social Commerce: A Fusion of Social
Media and E-commerce
The Impact on Women: How Social Commerce is Driving
Empowerment
empowerment of women and reshaping the business
landscape.
• According to a study by Shopify, there has been a notable
30% rise in women entrepreneurs leveraging social
commerce platforms for business ownership. These
platforms offer women the tools to initiate and manage
their own enterprises, from selling handmade products to
offering services.
• A survey conducted by Facebook highlights that 70% of
women using social commerce platforms attribute their
participation to flexible work structures. This flexibility
allows women to manage businesses, promote products,
and connect with customers at their own pace, fostering
better work-life integration
Business Ownership:
Work-Life Balance:
EMPOWERING WOMEN: THE DYNAMICS OF SOCIAL
COMMERCE RESHAPING MODERN BUSINESS
Tulika (Garg) Bhatia
Founder
SOROR - The Sisters Edit Pte. Ltd.
Market Expansion:
Networks and Support:
Income Generation:
• Social commerce empowers women to transcend
geographical constraints, reaching a global audience
without the need for extensive marketing budgets. This
opens up opportunities for women-owned businesses to
grow and thrive internationally.
• Insights from LinkedIn reveal a 25% increase in women
forming and contributing to online networks within social
commerce platforms. These networks provide a
supportive environment where women can connect, share
experiences, and foster collaboration and mentorship
opportunities.
• Social commerce serves as a catalyst for women to
generate income independently. Whether through selling
Social commerce is not just a trend
but a paradigm shift in the way
b u s i n e s s e s c o n n e c t w i t h
consumers. At its core, it involves
the integration of social media
platforms and e-commerce
functionalities, allowing users to
seamlessly buy and sell products
without leaving their favorite social
networks.
(Tokyo, Japan)
Global Insights
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