If you’re a small business with a limited marketing budget, you can
have a great website if it includes most of the key elements that we
are showing you here. You can have a great website for as low as
$99. And you can try it before you buy it with our 14-Day Free Trial
Offer with no credit card required. You can pay for your $199
website using our Easy Payment Plan: just two payments of $99.
We use an unconventional approach to the design and development
of your website. We use multiple flipbooks to expand the range of
your website without adding more primary pages or making your
primary pages too long. This reduces the dreaded “bounce rate” of
your website. We keep everything “above the fold” so your viewers
won’t need to scroll down forever to find what they’re looking for.
1. A Powerful Logo That Showcases Your Business
Your logo is the first thing many visitors will see on your website,
so it's important to make a good impression. A well-designed logo
should be memorable, professional, and relevant to your industry.
2. A Color Scheme That’s Visually Compelling
The colors you choose for your website can have a big impact on its
overall look and feel. A dynamic color scheme can help to create a
visually appealing and engaging website. Your website's color
scheme should be consistent with your overall brand identity. This
means using the same colors in your logo, marketing materials,
and other branded assets.
3. Professionally Written Website Content
Your website text should clearly and concisely communicate what
your business does, who your target customers are, and why they
should choose you. Be sure to highlight your unique selling
proposition and explain how you can solve your customers'
problems. Your website content should be easy to read and may
include bulleted or numbered lists that showcase your business
without adding too much text to your website pages.
The Key Elements of a Great Website
By Jack Wilson • CEO and Founder of Viking Designs
4. Beautiful Images That Showcase Your Business
High-quality images and photos can make your website more
visually appealing and engaging. They can also help to showcase
your business in the best possible light. When users visit a website
with high-quality images, they are more likely to stay on the page
longer and explore the content. This is because images are processed
by the brain much faster than text, and they can help to evoke
emotions and create a sense of connection with the brand.
5. Persuasive Website Content That Converts Prospects
Your website content should be persuasive and convince visitors to
take action now. This could mean signing up for your newsletter,
making a purchase, or contacting you for more information.
Persuasive website content is a vital part of website design. When
visitors arrive at your website, they are looking for information,
solutions, or products. Your website content needs to be clear,
concise, and persuasive in order to convert them into customers.
6. Keeping Your Vital Content Above the Fold
Above the fold refers to the area of the website that is visible
without scrolling down. It's important to keep your most important
information and images above the fold so that visitors can see it
immediately. Because of its high visibility, the content that you place
above the fold should be the content that is most important to
achieving your business goals. The content should immediately grab
the user's attention and present them with the content that they are
looking for so that they don't bounce and visit another site.
7. Liberal Use of Flipbooks to Expand Your Website
Flipbooks are a great way to add additional information to your
website without adding more pages or making your pages too long.
They can be used to showcase your products or services and tell
your company story. It can be a struggle to find resources that help
your business grow, drive a high ROI, and that aren’t too costly.
With so many online platforms now easily available, it can be
difficult to pick the right ones that will make a big difference. One of
the main resources that has been trending in recent years are digital
flipbooks. The new digital version of flipbooks presents a new and
innovative way to communicate with customers.
The Key Elements of a Great Website
8. Intelligent Use of Search Engine Optimization Tools
SEO stands for search engine optimization. It's the process of
optimizing your website so that it ranks higher in search engine
results pages (SERPs). By using SEO best practices, you can increase
your website's visibility and attract more visitors. When search
engines like Google crawl and index a website, they look for certain
factors, such as high-quality content, keyword optimization,
technical SEO and user experience. By following SEO best practices,
website owners can improve their ranking in search engine results.
9. Links To and From All Your Social Media Platforms
Social media is a great way to connect with potential and existing
customers. By adding links to your LinkedIn, Twitter, Facebook,
Instagram and Tik Tok programs on your website, you can make it
easy for visitors to follow you and stay up-to-date on your latest
news and promotions. Your social media links should be
prominently displayed on your website, so that visitors can easily
find them. Social media links can improve your website
performance in a number of ways: increase traffic, improve SEO,
build brand awareness and drive sales and conversions. When you
link to your social media profiles from your website, you're making
it easy for visitors to learn more about your products or services
and make a purchase.
10. A Sound & Reliable Website Design Platform
It's important to choose a reliable website design and hosting
platform. Your website should be fast, secure, and easy to update.
Your website is often the first point of contact between your
business and potential customers, so it's important to make a good
first impression.
11. Strong Call To Action Methods in the Website
Your website should include clear and concise calls to action that
tell visitors what you want them to do. This could be signing up for
your newsletter, making a purchase, or contacting you for more
information. Your call to action methods should include phone, text,
email, submission forms and chat boxes. Here are some of the
benefits of using strong CTAs on your website: increased
conversions, improved user experience and increased brand
awareness. Use clear and concise language. Use action verbs.
The Key Elements of a Great Website
12. Contact Methods That Are Easy to Use
Your website should include your contact information prominently so
that visitors can easily reach you if they have any questions or would
like to learn more about your products or services. Contact
information should include all the following contact methods: phone,
text, email, submission forms and chat boxes. Make it easy for your
prospects to reach you 24 by 7, seven days a week.
13. Testimonials From Satisfied Customers
Client testimonials are one of the most important elements of any
business website. They are social proof that your business is
legitimate, trustworthy, and provides high-quality products or
services. Testimonials can also help to increase conversions, improve
brand reputation and generate leads.
According to a study by Bright Local, 88% of consumers trust online
reviews as much as personal recommendations. This means that
testimonials can have a significant impact on whether or not potential
customers choose to do business with you. When potential customers
see that other people have had positive experiences with your
business, they are more likely to trust you and feel confident in doing
business with you.
14. Professionally Designed Video & Slideshow Productions
Professional video and slideshow productions can vastly improve the
effectiveness of a business website in a number of ways. They can help
to capture visitors' attention and keep them engaged on the page. High
-quality video and slideshows are visually appealing and can be used to
tell a story about a business's products or services in a way that is
both informative and entertaining. Video and slideshows can help to
explain complex concepts in a clear and concise way. This is especially
important for businesses that offer technical products or services.
Video and slideshows can help to build trust and credibility with
potential customers.
15. Charitable Giving Partnership Opportunities
Charitable giving is an important part of being a responsible business
owner. It's a way to give back to the community that supports your
business, and it can also be a great way to boost your brand image and
attract new customers. For small businesses, charitable giving
partnership opportunities can be especially beneficial.
The Key Elements of a Great Website