GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 1
SERVING THE ELECTRONIC SECURITY INDUSTRY AND AFFILIATE ASSOCIATIONS
JULY 2025
VOL. I NO. 7
SENTRY
WATCHMAN
SENTINEL
GLOBAL ELECTRONIC SECURITY FORUM
TOP RIGHT DRAWER
Don’t Go About It Alone!
Trusted Partnerships Are Critical for
Navigating Today’s
Technology Advancements
There Are
No Great Ideas
By: Jerry Lenander, Publisher
I bought a publishing business several years
ago and one of the biggest challenges we had in
the beginning was transitioning the incumbent
staff to a new way of doing things around the
office.
It took a few months for them to settle in and
feel comfortable enough to make inquiries back
to me.
“You’re the new guy… and from California,
so you must have a lot of great ideas,” they
collectively said.
My response was that I do not have great
ideas. What I do have are thoughts, and from
time to time I will share my thoughts with them.
If some of those thoughts spurs interest, I then
classify it as an idea. With a little work, we may
determine it is a good idea. And, once in a blue
moon, it is determined to be a great idea.
I developed this philosophy after decades of
working with non-profit organizations where
leadership inevitably presented their great
ideas. After fielding many of these over the
years, I concluded that in most cases, these
were just good thoughts that
would benefit from some
form of a vetting process to
determine if they were in
fact, great ideas.
I found the key was to
ask questions, follow up
FROM THE PUBLISHER
June 2025
By: Anita Brunet, Wesco
A few years ago, artificial intelligence (AI) still
felt like a future concept. Now, it’s everywhere
– and in our industry, it’s already reshaping how
we think about security. The same goes for cloud
platforms, “as-a-service” models and a host of other
technologies that are quickly becoming part of the
standard toolkit.
Change isn’t new to those of us in security, but the
speed and scope of it right now is a lot – even for the
most experienced professionals. It’s tough to stay
current, lead a team, manage customers and still find
time to make sense of new tech.
That’s why it’s important to have a solid partner at your
side; it’s no longer a nice-to-have amenity— it’s a must.
A good partner isn’t just there to sell you a product. They’re someone who
takes the time to understand your business, your goals and your challenges —
and then rolls up their sleeves to help you move forward. If you’re trying to figure
out whether you have that kind of partner, or whether you need one, here are a
few thoughts from what I’ve seen on the ground:
It’s hard to keep up with everything on your own.
Integrators are being asked to do more than ever — you’re expected to know
about cybersecurity, remote management tools, AI-enabled video and platforms
that keep evolving. And if you don’t, there’s a risk of losing relevance with your
customers.
Having someone who can break down what’s new, what’s useful and what’s
just noise can save you a lot of time and frustration. The right partner helps you
Continued on page 3
Western
Midwest and East
Southeast
Publisher, continued on page 4
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 2
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 3
THE GLOBAL ELECTRONIC SECURITY FORUM is published
monthly by Syncomm Management Group. No articles herein
to be reproduced without written permission of Syncomm or the
originating author. Syncomm is not responsible for any errors or
omissions in advertising.
Editorial: Copy is due the 10th of the month preceding
publication. Advertising: Space reservations due the l0th and
copy due the 15th of the month preceding publication.
For Editorial and Advertising information, contact:
Jerry Lenander/Ryan Makovsky
Syncomm Management Group
P.O. Box 203
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Continued from page 1
TOP RIGHT DRAWER
SERVING THE ELECTRONIC SECURITY INDUSTRY AND AFFILIATE ASSOCIATIONS
WATCHMAN
SENTINEL
GLOBAL ELECTRONIC SECURITY FORUM
SENTRY
see what’s coming and think through how it fits — or doesn’t — in
your own business. They can also connect you to manufacturers
and training resources when you need more depth.
You need to protect your time and
grow your business.
There’s only so much time in the day, and the more of it you
spend researching tools or chasing updates, the less you have to
actually run your business. A partner can help in a variety of ways
like flagging what matters most, presenting ideas on how to turn
new technologies into recurring revenue, or showing how others
in the field are expanding into areas like AV or safety.
It’s not about chasing trends, it’s about finding the right
opportunities to grow. A partner who has your best interests in
mind can help you do that — in a way that fits your business.
Today’s challenges are real, and you
don’t have to tackle them alone.
From labor shortages to unpredictable supply chains,
integrators are navigating more curveballs than ever. When
resources are tight, every hour of skilled labor counts. Partners
can help you stretch those resources — whether through
services that ease the load or by helping you find reliable product
alternatives when availability is tight.
These aren’t just “value-adds.” In today’s environment, they’re
essential to keeping projects on track and clients happy.
So, how do you find the right partner?
Look for someone who knows the industry inside and out, has
strong relationships with manufacturers and can offer practical
help — not just more sales pitches. You want someone who asks
questions, listens to your needs and works with you to solve real
problems.
Whether you’re trying to understand where technology is
heading or looking for help navigating specific roadblocks, reach
out to your partner — and if you don’t have one, it might be time
to find one you can trust.
Anita Brunet is the Vice President of Sales, North America Branch Security &
Locking Solutions for Wesco. She is a past president of CANASA (Canadian
Security Association) where she still serves on their board of directors. In
2024, Anita was named to SIA’s Women in Security Forum’s Power 100 in
recognition of her leadership and impact in the global security industry.
Western
Midwest and East
Southeast
www.snnonline.com
Camryn Butzibe
camryn@snnonline.com
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 4
WATCHMAN
SENTINEL
SENTRY
Spotlight on the Midwest/Northeast: See pages 30-31
Spotlight on the Southeast: See page 32
Spotlight on the West: See page 28
SPECIAL SECTIONS
Western
Midwest and East
Southeast
FROM THE PUBLISHER
Ideas, continued
www.snnonline.com
those questions with more questions, and bring together
the leadership team or designated committee to analyze and
review each thought.
The end result was that, in some cases, a thought that
became a great idea had significantly benefited their
respective organization.
As it now applies to our publishing business in South Dakota,
activating all of our staff to contribute their thoughts on how
our business can more efficiently and effectively operate has
helped us adapt and continue to grow in a time where it has
become increasingly difficult to survive as print media.
In the same light for your business, opening the floor for
your staff’s thoughts on how your company can improve will
ultimately advance your organization and enhance the service
or product you supply to the market.
It’s just a thought …
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 6
By Rory Russell, AFS Mergers & Acquisitions
With the security industry rapidly transitioning to incorporate ad-
vanced technology and home automation elements, productive new
ways to generate recurring monthly revenue have arisen for alarm
companies. By offering service upgrades and add-ons related to the
Internet of Things, security system providers can increase their profits
and business value, all while providing in-demand services to their
customers.
What is the Internet of Things?
Essentially, the Internet of Things (IoT) represents the idea that
many devices, systems and services we use in our daily lives are now
connected to the Internet. Everything from thermostats to exercise
routines can be adjusted or tracked through the use of smart technol-
ogy. Most of the products that surround us – from phones to cars to
washers and dryers – incorporate some type of smart technological
element to make our lives easier and more convenient.
Technology is advancing rapidly and consumers are no longer
simply accepting the high level of connectivity associated with the
Internet of Things – they are expecting it.
Increasing RMR with the Internet of Things (IOT)
As a result, consumers are shifting more and more away from tradi-
tional alarm systems and towards home automation, defined by the
Consumer Electronics Association (CEA) as “technology that allows
users to remotely monitor and control one or more systems in their
home including security, lighting, heating and air conditioning, audio/
video, intercom, energy and irrigation (sprinkler system).” Safety and
security features are key elements that consumers choose to incor-
porate into their home automation systems, and alarm companies
are developing and integrating the necessary technology to enable
consumers to do so.
While accommodating the Internet of Things poses a challenge for
alarm and security system companies, it also presents an opportunity
for increasing revenue. Businesses that sell traditional alarm systems
have the opportunity to incorporate additional services related to IoT
that can help them to drive up their recurring monthly revenue.
As more and more elements of the average consumer’s home
become automated, security system providers can help homeowners
manage it all. Additionally, as these technologies become increasingly
popular, many consumers will expect remote control and monitoring
capabilities to be included with any security system they purchase.
Outside the realm of residential security, there are other opportu-
nities for generating RMR with the Internet of Things. Expanding into
commercial security can be a great way to increase your company’s
recurring monthly revenue. If you’re a security business that has not
yet explored the commercial realm, now may be the time to start
exploring the chance for growth and new sources of RMR in that area.
You can learn more about pursuing commercial security RMR here.
By providing these additional monthly services to clients, alarm
companies can increase recurring monthly revenue (RMR) by aug-
menting the new profits and bolstering the overall value of the
business.
If you own a security alarm business, take a moment to consider
your current position in the industry. Do you have the resources,
knowledge and desire to take your business in this new, technological-
ly advanced direction? Can you incorporate service upgrades related
to the Internet of Things into your current offerings to drive RMR, add
value to your company and keep up with your competitors?
The answers to these questions will have a direct impact on the
sustainability of your business moving forward.
For more than 20 years, Rory has been president
and owner of Acquisition & Funding Services (AFS).
As a top alarm company broker, he specializes
in mergers, acquisitions, and financing for fire
alarm companies, security companies, integration
companies - representing over a billion dollars in
transactions. Prio to founding AFS, Rory Russell
owned and operated Empire Security, at the time
the largest regional security company in the North-
east, handling $5 million per year in sales and
installations.
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 8
By: GESF Staff Feat: Matt Strautman, Teledyne FLIR
The landscape of physical security is undergoing a profound
transformation, moving far beyond traditional cameras and access
controls. Today, modern sensor technologies —especially those that
use thermal and optical gas imaging— are becoming indispensable
instruments for a variety of purposes. No longer shoe-horned to only
thwarting threats, modern sensors can be crucial in proactive envi-
ronmental monitoring, industrial-operational efficiency, or predictive
maintenance.
According to Matt Stratman, Director of Global Business Develop-
ment at Teledyne FLIR, this change portends a time when security
operations centers (SOCs) would serve as the primary locations for
thorough asset and environmental intelligence.
Stratman emphasizes a burgeoning trend: the integration of diverse
sensor types into existing security infrastructures. While security has
historically focused on intrusion detection and visual surveillance,
the industry is now recognizing the immense value of data points like
temperature.
“A potential early indicator of equipment failure could be a rise in
temperature,” Stratman explains. By incorporating highly accurate
temperature-monitoring cameras into a Security Operations Cen-
ter, organizations can gain real-time data on critical assets, enabling
faster internal responses and potentially preventing costly equipment
breakdowns. This convergence of security and operational monitoring
marks a significant leap towards a more holistic approach to asset pro-
tection and uptime.
The increasing frequency of environmental crises, particularly
wildfires, underscores another critical application for these advanced
sensor technologies. Industries with outdoor equipment, often sus-
ceptible to overheating and sparking fires, are proactively adopting
continuous monitoring solutions.
Strautman notes a growing demand for “[several very accurate
cameras to monitor volatile environments which experience continu-
ous changes in temperature].” Beyond prevention, thermal cameras
are proving invaluable for first responders by offering the ability to
track the spread of fires and detect heat signatures from considerable
distances, even in circumstances where intense smoke and darkness
is present. This example of enhanced capability provides crucial situa-
tional awareness during emergencies.
Perhaps less obvious to the average consumer is the role of
advanced sensing in outdoor gas detection. While handheld optical
gas imaging (OGI) cameras have long been used for “Leak Detection
And Repair (LDAR)” processes, driven by regulatory compliance,
environmental stewardship, or safety concerns, this method can be
time-consuming and limited by on-site presence.
The industry is now embracing a more efficient, proactive ap-
proach. “With a specially engineered fixed OGI camera and advanced
gas detection analytics, companies can simply add this solution to
their existing security infrastructure,” Stratman reveals.
This innovation allows for continuous, automated monitoring of gas
leaks, significantly streamlining environmental, social, and gover-
nance (ESG) activities and enhancing overall safety. Fixed OGI cameras
equipped with sophisticated analytics can detect a wide range of in-
visible gases, providing real-time alerts and contributing to a healthier
environment by minimizing fugitive emissions.
Looking beyond immediate environmental concerns, Stratman
foresees the security industry stepping further into the manufacturing
sector, specifically aiding operational efficiency. Security integrators,
traditionally adept at complex video and access control solutions, are
well-positioned to offer more comprehensive support to manufactur-
ing facilities.
These facilities, rich with critical assets, stand to benefit immense-
ly from consistent monitoring that helps prevent equipment failure
while extending asset lifespan. By leveraging advanced sensors
like thermal and acoustic sensors, manufacturing plants can move
towards predictive maintenance models, identifying potential issues
before they escalate into costly downtime or safety hazards. This
expansion into operational insights positions the security industry as a
vital partner in maintaining industrial productivity and resilience.
The contemporary security sector is essentially rethinking its
function. It is now a vital facilitator of operational excellence, environ-
mental protection, and predictive insight across numerous sectors,
and is no longer only concerned with stopping criminal acts. A future
where security systems offer not just vigilance but also critical intel-
ligence for a safer, more effective, and more sustainable society is
promised by the strategic integration of modern sensors and intelli-
gent analytics.
Matt Strautman, based in Chicago, IL,
US, is currently a Director of Global Busi-
ness Development - Security at Teledyne
FLIR. With a robust skill set that includes
Account Management, Sales, Manage-
ment, Direct Sales, Sales Operations
and more, Matt brings experience from
previous roles at FLIR Systems, BCDVideo
and Seneca. He holds a 2005 - 2009 BA
in Economics and Studio Art @ DePauw
University.
The Evolving Eye: How Advanced Sensing Is
Redefining Security and Beyond
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 10
SIAC Names Shannon Woodman as Recipient of
Prestigious Moody Award for Leadership In
Fighting Verified Response in Seattle
Shannon Woodman, Chief Executive Officer of Washington Alarm,
was honored with the prestigious William N.
Moody Award at ESX 2025 in Atlanta. Created
in 2004 by the Security Industry Alarm Coalition
(SIAC), the Moody award is presented annually
to an individual who demonstrates a passion for
advancing positive alarm management and best
industry practices.
“Shannon has a long history of involvement
and leadership as a member of the Board of Di-
rectors of The Monitoring Association, NetOne
International, and as Chairman of the West-
ern Chapter and Board Member of the Security Integration and Life
Safety Association of the Northwest,” said SIAC Board Chairman Tim
Creenan. “When our industry was challenged by the Seattle Police
Department’s sudden implementation of verified response, Shannon
stepped up to lead an industry coalition to support the model ordi-
nance and retain police response for the citizens our industry and the
police serve and protect.”
“My family has been in the security and life safety field for 82 years
now,” said Woodman. “I learned from an early age the value of the
service we provide the community and the importance of giving back
to our community and our industry,” said Woodman. “It has been a
privilege to work with SIAC on the verified response update in Seattle.
We value their expertise and guidance as we collaborate with our
colleagues, law enforcement, and elected officials to make our com-
munity as safe as possible.”
TMA CEO, Besore, Announces Retirement
The Board of Directors of The Monitoring
Association (TMA) announced the upcoming
retirement of its Chief Executive Officer (CEO),
Celia T. Besore, MBA, FASAE, CAE. Besore
served in successive positions during her ten-
ure with the organization, which spanned over
19 years of service.
“With Celia’s guidance, TMA has experi-
enced consistent growth in membership and
influence in our industry. We’ve celebrated
marked advancements in TMA programs (ASAP,
Five Diamond, and FirstNet), standards, and
advocacy,” stated TMA President Steve Butkovich. “Her dedication
to the monitoring industry has left a lasting impact on our members
and partners in the security industry, public safety, and law enforce-
ment. As a result of her competent leadership, TMA is positioned for
continued success. The TMA Board deeply thanks Celia for her service
to TMA and our industry.”
Besore first joined the then-CSAA staff in April of 1999 as director
of marketing & communications, later becoming VP of Marketing and
Programs. In the ensuing 11 years, she also guided TMA’s member-
ship and education initiatives—all the while achieving consistent
growth of the organization. In August of 2010, she left TMA to
become the executive director and CEO of the National Association
of Hispanic Nurses (NAHN). She returned to TMA in January 2017,
assuming the position of vice president of membership and programs.
In November 2018, Besore was appointed executive director of TMA,
later promoted to CEO.
“I am overwhelmed with both gratitude and pride as I reflect on my
time at TMA where I have been afforded many opportunities to grow
and advance in my career,” remarked Besore. “Above all, my greatest
rewards and inspiration have been appreciated in the moments of
collaboration with the many dedicated and passionate professionals
who are dedicated to the protection of life and property. I will always
treasure the relationships I have made over the course of my tenure
at TMA.”
Those wishing to express wishes to Besore before July 18th may
reach her by email at cbesore@tma.us or by phone at (703) 660-
4913. Thereafter, she may be emailed at celia@strategia.cc.
ONVIF and CP2A Announce Collaboration to Strengthen
Trust in Digital Video
ONVIF®, the leading global standardization initiative for IP-based-
physical security products, has announced that it has entered into
a strategic collaboration with the Coalition for Content Provenance
and Authenticity (C2PA) to preserve the integrity and authenticity of
digital video in the evolving fight against content manipulation.
The two groups will work together to raise awareness and promote
the adoption of open standards that help verify the authenticity of
video content across digital video platforms and comes at a time
when synthetic media, deepfakes, and AI-generated content are
becoming increasingly indistinguishable from authentic footage. The
tools that create this fake content pose a significant risk to public
trust in video used for law enforcement, corporate security, and legal
proceedings as well as in a wide range of digital media products.
“We are happy to welcome ONVIF as a liaison member to the
C2PA,” said Andrew Jenks, Executive Chair of the C2PA. “As the global
standard for provenance, Content Credentials plays a vital role in
providing transparency in digital media. The collaboration with ONVIF
and the C2PA brings Content Credentials to video security – an envi-
ronment where footage must reflect reality without alteration. We’re
excited about our work together and the impact of our global, open
standards.”
“Preserving the authenticity of video has never been more import-
ant as the threats from generative AI and other means of content
manipulation continue to increase exponentially, regardless of
industry and use case,” said Leo Levit, Chairman, Steering Committee,
ONVIF. “The work of ONVIF to preserve video integrity and the recog-
nition by the C2PA will help build user confidence that recorded video
can be verified as genuine and untampered.”
Sonitrol Security – Kimberlite Wins TMA’s 2025 Monitoring
Center of the Year – SM
Sonitrol Security – Kimberlite has been named the 2025 Monitoring
Center of the Year – SMB by The Monitoring Association (TMA) at
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Industry News. continued on page 12
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
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INDUSTRY NEWS continued
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their Excellence Awards, a distinction that underscores the company’s
relentless pursuit of excellence, innovation, and public safety.
This coveted award recognizes not only Sonitrol Security – Kimber-
lite’s industry-leading technology and operational standards, but also
its unwavering commitment to its customers, team, and the commu-
nities it serves.
Setting the Standard for Security and Service
For over half a century, Sonitrol Security – Kimberlite has redefined
what it means to protect people and property. As an early adopter of
advanced standards like AVS-01, the company has consistently set the
pace for the security industry—delivering smarter, faster, and more
reliable protection.
Unmatched Apprehension Record:
For the past 13 years, Sonitrol Security – Kimberlite’s verified audio
and video monitoring has led to the apprehension of over 1,000
suspected criminals annually demonstrating real, measurable impact
in crime prevention.
Lowest False Alarm Rates:
Through rigorous innovation and ongoing investment in verification
technology, Sonitrol Security – Kimberlite boasts one of the lowest
false alarm rates in the industry, saving valuable time for first re-
sponders and ensuring customer trust.
Pioneering Technology Adoption:
As an early adopter of AVS-01 and other industry standards,
SonitrolSecurity – Kimberlite continues to raise the bar for what cus-
tomers expect from their security partner.
Joey Rao-Russell, President and CEO, reflected on the company’s
enduring legacy, “For over 18 years, I’ve watched our Central Station
adapt to rapid change and overcome unexpected challenges—always
with a focus on exceptional service and record-breaking apprehen-
sions. To see our team recognized at this level is incredibly special.
When the announcement came, the cheers from Central Station
echoed through the walls—a sound I’ll never forget. This recognition
is a testament to their dedication and the pride they take in pro-
tecting our communities every single day. They are truly the heart
of Sonitrol Security – Kimberlite, and I can’t wait to see what they
accomplish next.”
OBR Protection Appoints Woodie Andrawos as
Chief Executive Officer
ORR Protection announced the appointment of Woodie Andrawos
as its new Chief Executive Officer, effective immediately. Andrawos
succeeds Ray Aldridge, who is retiring after nearly 32 years of dedicat-
ed service to ORR Corporation.
This leadership transition follows ORR’s recent recognition in the
2025 SDM 100 rankings, where the company secured the #30 position
overall and ranked among the top 20 in key categories—ranking
#17 in Total Annual Revenue and #8 in Non-Residential Installation
Revenue. ORR’s inclusion in this year’s top tier reflects its continued
momentum, market leadership, and unwavering focus on protecting
mission-critical environments.
Andrawos joins ORR from National Monitoring Center (NMC), a
leading provider of central station monitoring services. He co-founded
NMC in 2001 and has served as its President since 2013.
“Woodie’s vision, customer-centric approach, and proven business
acumen made him the right choice to lead ORR into the future,” said
Clark Orr, Chairman of ORR Protection. “His values align deeply with
ours, and his experience in fire and life safety monitoring— combined
with his entrepreneurial spirit—give him a unique ability to grow and
evolve a business without losing sight of its core strengths. As we look
to expand ORR’s impact in recurring revenue, advanced services, and
integrated solutions, I believe Woodie is uniquely equipped to execute
that vision and help us reach new heights.”
“This is an exciting new chapter,” said Andrawos. “Through my
previous partnership with ORR as a technology provider at NMC, I
came to truly respect the company’s rich history, professionalism,
and technical expertise. ORR has long been known as a trusted leader
in the industry. I’m honored to build on the strong foundation Ray
has established and help guide ORR’s continued focus on our core
strengths—mission-critical project installations, service, and monitor-
ing—while also leveraging my entrepreneurial background to advance
our growth in recurring revenue, advanced services, and integrated
solutions.”
Everon Appoints Don Young as
New CEO
Tim Whall, Executive Chairman of the
Board for Everon has appointed Don Young
as the company’s new Chief Executive Officer,
effective immediately. Young will succeed
Whall, who has been serving as Everon’s
Interim Chief Executive Officer since Novem-
ber 2024. Whall will continue to be actively
involved in driving operational excellence and
ongoing business strategy for Everon in his
capacity as Executive Chairman of the Board.
Young has been a highly regarded figure in
the security and life safety business for nearly
four decades, joining the industry in 1988 after serving four years in
the United States Air Force as a Computer Programmer Analyst. His
wide-ranging career includes C-suite and executive-level leadership
roles for some of the most trusted security providers, including
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EMERGENCY24 announced their recent partnership with Intrado
Life & Safety, Inc. (Intrado), a provider of emergency communications.
Emergency24 now integrates with Intrado’s Emergency Data Broker
alarm solution, digitally connecting alarm events directly to more than
600 911 centers across the United States. This strategic collaboration
marks a significant leap forward in emergency response efficiency.
By leveraging Intrado’s Emergency Data Broker platform, Emergen-
cy24 can now transmit alarm data to public safety answering points
(PSAPs) in as little as 15 to 30 seconds – a dramatic improvement over
the industry’s average 2.5-minute dispatch time via traditional phone
calls. This digital dispatch process not only expedites emergency
response but also reduces the potential for errors caused by miscom-
munication during voice calls. “Emergency24 has always led the way
in dispatch response times, and our partnership with Intrado takes
that commitment to the next level,” said Steve Mayer, Vice President
at Emergency24. “This is a win for subscribers, alarm companies, 911
centers, and first responders. The faster we can verify and transmit
critical alarm data, the faster first responders can act-and that’s better
for everyone involved.”
FLIR, a Teledyne Technologies company, recently announced its
Scout Pro II and III thermal monoculars: the latest Scout Pro models
designed to help law enforcement and public safety professionals
quickly survey vast
urban or rural areas
without losing focus
on observed people or
objects. The next-gen-
eration Scout Pro II and
III simplify tasks that
include surveillance,
search and rescue,
evidence gathering,
and active pursuit and
intervention. Devel-
oped in partnership with industry professionals, FLIR’s Scout Pro II and
III are built on a trio of key design principles: streamlined interaction,
mission-critical reliability, and efficient human detection. “While the
Scout Pro II is ideal for long-range observation in a mix of urban, rural
and water scenes, the Scout Pro III presents extended range for wide
open spaces and remote operations,” said Peter Dekkers, Director
of Business Development, First Responder Solutions at FLIR. “Both
thermal monoculars present role-enhancing opportunities for patrol
officers, border surveillance staff, SWAT teams, coastguards, maritime
police, search and rescue teams, customs officers, and investiga-
tors/detectives. In fact, anyone who demands high-quality, reliable,
simple-to-use thermal imaging tools when seconds matter is set to
benefit.”
Products & Service News, continued on page 16
SecurityLink, ASG Security, HSM, STANLEY Security, Protection 1,
and ADT, where he most recently served as Executive Vice President
and Chief Operating Officer.
“We’re so thrilled to welcome Don to Everon as the new Chief
Executive Officer to usher in the next phase of growth and long-
term success for our organization,” Whall said. “After decades
in the industry, he brings not only deep expertise and strategic
vision, but also a proven track record for building strong, resilient,
customer-centric organizations. Throughout my career, Don has
been a constant pillar of leadership and integrity – someone whose
invaluable insight and commitment to excellence have helped
to establish industry-leading standards for service quality and
delivery.”
Young’s track record of achievements extends beyond his
leadership roles and includes active involvement in the industry.
In 2013, he co-founded the Partnership for Priority Verified Alarm
Response (PPVAR) and served as its first President until 2015.
From 2019 to 2021, Young served as President of The Monitoring
Association (TMA). He currently serves on the board of directors
for the Security Industry Association (SIA) and is an active member
of the UL Standards & Engagement Technical Committee for
professional monitoring standards in the industry.
“I’m absolutely honored to step into the role of CEO at such a
pivotal time for Everon,” Young said. “Tim and the team have built
such a clear strategic vision centered on serving customers across
industries with quality and speed. I’m excited to lead the charge
in executing that vision with focus and urgency to solidify Everon’s
position as a leading provider and security partner of choice.”
ALARMBRAND Welcomes Ryan Reyes As Digital Marketing
Strategist: AlarmBrand, a provider of marketing services specializing
in the security and life safety industries, announced the addition of
Ryan Reyes as its new Digital Marketing Strategist. With a proven
track record in brand development, digital strategy, and integrated
campaign execution, Reyes brings a dynamic edge to the agency’s
growing team of industry-savvy professionals.
Reyes joins AlarmBrand after a decade of experience helping
businesses scale through results-driven digital campaigns and
compelling content strategies. In addition to attaining multiple
marketing certifications including Google Analytics and AI
Marketing, his background includes work in SEO, paid media,
CRM automation, and analytics—skills that will directly support
AlarmBrand’s mission to help alarm companies and security
integrators stand out in competitive markets.
“Ryan’s deep experience in both strategy and execution makes
him a powerful addition to our team,” said Brian Plant, CEO
of AlarmBrand. “His expertise in digital marketing and background
in brand storytelling align perfectly with our mission to elevate the
sales and marketing performance of our security clients nationwide.
We’re thrilled to welcome him aboard.”
As Digital Marketing Strategist, Reyes will lead the development
of omnichannel marketing strategies for AlarmBrand clients—
building systems that drive qualified leads, strengthen brand
identity, and increase ROI across every touchpoint.
INDUSTRY NEWS continued
*In Co-operation with Security.World*
For more industry news, updated daily, visit https://security.world/
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 16
PRODUCT & SERVICE NEWS, CONTINUED
*In Co-operation with Security.World*
For more industry news, updated daily, visit https://security.world/
Visit
www.snnonline.com
or email info@snnonline.com
for advertising opportunities in Security.World
ALIBI SECURITY announced a strategic partnership with MyDoor-
View, providing Alibi’s nationwide network of security dealers and
integrators with unlimited access to MyDoorView’s video intercom
technology, and direct support
from MyDoorView’s sales
team and technical special-
ists. Through this partnership,
Alibi dealers can now offer a
flexible and easy-to-deploy
video intercom system, engi-
neered to enhance property
security without requiring
costly infrastructure. “At Alibi
Security, we are committed to
delivering a comprehensive
suite of integrated, best-in-class technologies to our dealer network,”
said Troy West, Operating Partner at Alibi Security. “The addition of
MyDoorView supports that strategy by providing a modern, scalable
property management solution that enables dealers to drive recurring
revenue and sustainable business growth.” Frank Martinez, President
of MyDoorView added, “We’ve been extremely impressed with the
entire team at Alibi Security, and the company’s strong focus on deal-
er enablement, training, and support.” He continued, “This alignment,
and direct access to thousands of Alibi reseller partners, accelerates
MyDoorView’s mission to deliver intuitive, scalable, and future-ready
video intercom solutions.”
GENETEC INC. announced the integration of AutoVu
Cloudrunner™, its vehicle-centric investigation system (VCIS), with the
SaferWatch real-time alerting and reporting platform. The integration
of AutoVu Cloudrunner with SaferWatch also extends meaningful
new capabilities beyond law enforcement, benefiting educators,
healthcare administrators, and public venue operators who already
use SaferWatch to monitor potential threats. With Cloudrunner’s
vehicle intelligence now
embedded in the platform,
users can submit tips about
suspicious vehicles directly
through the app. If a license
plate is deemed actionable,
it can be added to a hotlist—
triggering real-time alerts
the moment the vehicle is
detected by a Cloudrunner
camera. This streamlined
flow of information reduces
response times and ensures
that key stakeholders are
aligned and ready to act.
“Time and collaboration
are critical when addressing
public safety threats,”
said Larry Legere,
Commercial Director,
AutoVu Cloudrunner
at Genetec Inc. “This
integration streamlines
how agencies share
vehicle intelligence,
enabling faster
coordination across
jurisdictions and more
effective community
engagement.”
ALTRONIX announced the expansion of their power product
line with the new POE367 power supply/charger designed
specifically for 277VAC input environments. The POE367 converts
208–277VAC input into a regulated 54VDC output, delivering up
to 360W of continuous power. With integrated surge protection,
LED indicators, and a built-in charger for sealed lead-acid or
gel batteries,
it ensures
dependable
operation and
backup support
in challenging
environments.
“The POE367 expands our high-voltage product family and enables
integrators to meet power requirements in environments that
were previously difficult to service,” said Ronnie Pennington,
Director of Sales for the Americas at Altronix. “Together with our
NetWay Spectrum hardened switches, the POE367 provides a
robust, field-ready solution for remote deployments in virtually
any environment.”
ALLEGION US announced the launch of Overtur™ Key System
Management, a cloudbased subscription solution that offers
authorized users a simpler way to view, manage, track and update
a building’s key system – regardless of complexity. With the new
Overtur Key System Management offerings, facility managers,
locksmiths, and distributors can now access complementary key
system design tools that empower users to survey conditions,
collaborate, filter data, design hierarchies, assign symbols, utilize
cloudbased features,
and create detailed key
schedules. “Overtur was
created to facilitate collab-
oration, with the mission
of making it easier for
project teams to design, construct, and manage door openings and
the corresponding hardware,” said Holly O’Haver, Overtur Busi-
ness Leader at Allegion. “Overtur Key System Management is the
evolution of this vision, offering advanced tools to streamline key
system design and management, helping to preserve the integrity
and simplify management of the key system through the use of
innovation solutions.”
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 18
INDUSTRY CALENDAR 2025
NJELSA Clay Shoot
Tuesday, July 8
Pine Valley GC
Berlin, NJ
NSA Members Meeting
August 21
Location TBD
TNSI Convention & Trade Show
September 17-19
The Westin-Chattanooga
CBFAA Industry Get-Together
September 18
Centennial, CO
AZAA Annual Convention and Golf Tournament 2025
October 1-2
Embassy Suites
Scottsdale, AZ
MSA Convention & Trade Show
September 24-25
The Muse Center, Pearl, MS
GSX 2025
September 29-October 1
Ernest N. Morial Convention Center
New Orleans, LA
TMA Annual Meeting
October 4-8, 2025
The Ritz Carlton-Rancho Mirage
Palm Springs, CA
SIA’s Securing New Ground
New York, NY
October 14-15
NJELSA Golf Outing
Tuesday, October 16
Galloping Hills GC
Kenilworth, NJ
ISC East 2025
November 18-20
Jacob Javits Convention Center
New York, NY
LLSSA Annual Convention
November 19-20
Location TBD
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 20
By; Kelly Bond, Bridgepoint Advisors
Featuring: Stan Matysiak, AiN Group
Running a business can be incredibly rewarding, but it also brings
its own set of challenges--especially in the security industry, where
operations run around the clock. Balancing responsibilities like hiring
the right people, adopting new technology and keeping customers
satisfied often leads to high pressure and sleepless nights. Over the
last several months, I’ve continued to share stories from business
owners who are candidly opening up about what’s keeping them
awake and the strategies they’re using to face those challenges
head-on.
This month I spoke with Stan Matysiak, Founder and President of
the AiN Group.
Stan- please tell us about your business.
The AiN Group is a national network of independently owned
low-voltage dealers and integrators. While outsiders think of us as a
buying group, we really operate as much more than that. Our mem-
bers gain access to exclusive product lines with leading manufacturers
and national account opportunities that might otherwise be out of
reach for smaller businesses.
Beyond products, The AiN Group is about community—we share
best practices, collaborate on business strategies, and support each
other’s growth. It’s a unique ecosystem designed to help independent
companies stay competitive, grow faster, and access new market seg-
ments they may not have been able to reach on their own.
What’s one thing that keeps you up at night?
SM: For me it’s what doesn’t keep me up at night, but there are
two primary concerns that continue to weigh on my mind. The lack
of interest from Gen Z in pursuing careers within our industry would
be at the top of the list. Unlike previous generations, Gen Z tends to
place their greatest importance on selecting careers which align with
their passions. Schedule flexibility and greater responsibility to social
and environmental initiatives also appear to factor heavily for the new
generation in our workforce.
The perception from the younger generation that our industry does
not meet these criteria and the resulting lack of good candidates to
hire as a result of it is disheartening. It just isn’t an appealing line of
work to the average young professional, and the impact it will have on
the industry’s future is worrisome. Secondly, the security industry is
not researching, developing and announcing new, exciting, innovative
products at the rate of other progressive companies like Tesla, Ama-
zon or Nvidia. The lack of innovation and excitement gets me caught
up in wondering how it will survive another decade or century.
How have you worked to overcome it?
SM: We are working with our members on how to promote the
fact that smart security systems and automation technologies are
transforming daily life, improving home and business safety and
increasing energy efficiency. We put great effort into engaging with
our members to understand their challenges. We have expanded
our offerings to the Outdoor Living segment to create new customer
opportunities for our members and provide them the ability to offer
exciting new products that give that WOW factor. On a company
level, we are attending more industry expos and manufacturers’
What Keeps Security Business Owners Up At Night? Ed. 11
events to better understand the competitive products in the market.
There is much to take away from attending these events that we take
back to our members to ignite a spark.
What advice do you offer other business owners?
SM: We plan to offer a best business practices panel on this topic
at our next Live & Learn Conference at the Baha Mar in the Bahamas
in January. This will be a workshop of sorts to focus on how our
members can attract the younger generation to careers in this
industry. The presentation will educate those in attendance on how to
highlight the innovation that exists in the industry, how to utilize case-
use examples of thwarting the bad guys in their community and how
to effectively communicate the purpose and growth opportunities.
Young professionals are drawn to fields that merge cutting-edge
technology with meaningful impact. Emphasizing the role of smart
technology, AI integrations and sustainability in protecting homes and
businesses can appeal to their self-developed tech-savvy and socially
conscious mindset. Additionally, fostering a modern, flexible work-
place culture with continuous learning can be very enticing for the
many great candidates of this generation.
Stan, thank you for sharing your concern about the lack of
new potential candidates and how we can be working to
generate their interest in the security industry.
As we’ve seen from Stan’s insights, the future of the security
industry depends not only on innovation and technology, but also on
our ability to attract and inspire the next generation. The challenges
keeping business owners up at night, whether it’s staffing, stagnation
in product development, or industry perception, are real, but not
insurmountable. By fostering collaboration, sharing solutions, and
staying focused on purpose-driven growth, we can shape an industry
that remains vital, relevant, and resilient. I look forward to continuing
these important conversations in the months ahead.
About Kelly:
Kelly Bond brings over twenty-five years of industry
experience to her clients. A 2024 inductee into
the Security Sales and Integration Hall of Fame,
she serves as Partner of Bridgepoint Advisors
LLC, representing buyers and sellers of alarm and
integration companies.
About: Stan:
Stan Matysiak is the President and owner of AiN
Group, a company he founded in 2001. As President,
Stan is responsible for overseeing the company’s
operations and ensuring that clients receive the
highest level of service possible. With a career in the
security industry spanning over 38 years, his prior
experience included his time at Ademco and later
with First Alert, where he created the First Alert
Professional Dealer Program.
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 22
By Jay Jason Bartlett, Cozaint Corp.
The accelerated development of artificial intelligence (AI) is causing
a significant shift in the physical security scene. Security systems are
now using AI to anticipate threats, comprehend complicated actions,
and enable a genuinely proactive defense, going beyond simple
recording and reactive monitoring. Predictive video analytics, a crucial
AI application at the vanguard of this revolution, is radically altering
the way we safeguard infrastructure, people, and assets.
The Dawn of Proactive Security: What’s Happening Today
For decades, video surveillance was largely a forensic tool –useful
for investigating incidents after they occurred. The sheer volume of
video data made real-time human monitoring impractical and prone
to error. AI has flipped this paradigm on its head.
Today, AI-powered video analytics are performing a multitude of in-
telligent tasks that vastly improve situational awareness and response
capabilities.
Moving beyond simple motion detection, current AI systems can
identify behaviors that deviate from the norm. This includes detecting
loitering in restricted areas, unusual crowd movements, or the pres-
ence of abandoned objects. These systems are continuously learning
what “normal” looks like in any given environment, allowing them to
flag suspicious activities for immediate human review.
These applications, while impressive, are just the beginning. They
represent the foundational shift from reactive surveillance to intelli-
gent, real-time threat identification. The true power of AI in physical
security lies in its ability to predict.
The Rise of Predictive Video Analytics: Beyond the Horizon
The transition from reactive to proactive is already in motion, but
the next wave of innovation will fully embrace AI’s predictive capabili-
ties. This is where it will move beyond its current capacity of detecting
what is happening now into anticipating what might happen next.
Just around the corner, we can expect to see functionality that
includes:
Proactive Threat Forecasting
By analyzing vast datasets of historical incidents, environmental fac-
tors (e.g., time of day, weather, local events), and behavioral patterns,
AI will be able to predict potential security risks before they fully
materialize. For example, the system might identify an increasing like-
lihood of a breach in a specific area based on subtle changes in usual
activity, allowing security teams to deploy resources preventatively.
Contextual Decision-Making
Future AI systems will integrate data from a wider array of IoT de-
vices, sensors, and even external data feeds to provide a more holistic
understanding of a situation. For instance, a system might analyze
crowd density in conjunction with public transport schedules and
local event calendars to predict potential choke points or areas prone
to disorder, enabling preemptive crowd management.
Agentic AI for Automated Response
While human oversight will remain crucial, agentic AI will empower
systems to initiate automated responses based on predefined rules
and verified threats. This could include locking down doors in a spe-
cific zone, triggering localized alarms, notifying emergency services,
or even deploying autonomous robots for initial assessment – all
without direct human intervention in the immediate moments of an
incident. This dramatically reduces response times and human error.
Explainable AI” (XAI) for Enhanced Trust and Auditability
As AI systems become more complex and autonomous, the need
for transparency increases. XAI will provide insights into why an AI
system flagged a particular event or recommended a certain action,
building trust and allowing security professionals to understand and
validate the AI’s decisions for audit and training purposes.
Multi-Modal Fusion for Comprehensive Intelligence
The integration of video analytics with other sensor data – such
as audio analytics (detecting gunshots, breaking glass, aggressive
voices), lidar, radar, and access control data – will create a truly uni-
fied security ecosystem. This multi-modal fusion will provide a much
richer and more accurate understanding of events, enabling more
informed and effective responses.
Self-Learning and Adaptive Systems
AI systems will become even more sophisticated in their ability to
learn and adapt over time, continuously improving their detection
and prediction capabilities based on new data and evolving threat
landscapes. This self-optimization will lead to increasingly resilient
and effective security postures.
The Role of the Human Element
It’s important to stress that the development of AI in physical secu-
rity enhances rather than diminishes the function of human security
experts.AI frees up human operators to concentrate on more compli-
cated threat assessment, incident response, and higher-level strategic
decision-making by taking over the time-consuming, repetitive activi-
ties of ongoing monitoring and early anomaly identification.
No machine can replace the critical judgment, ethical thought, and
adaptability in which the human element offers. Security teams can
be more effective, precise, and eventually proactive in protecting our
physical world thanks to AI, which acts as a potent
force multiplier. Debunking the underlying fear
which pits humans against artificial intelligence,
the future of physical security will actually involve
a strong, mutually beneficial partnership between
the two.
Jay Jason Bartlett is the Managing Editor of Security.
World and the CEO of Cozaint Corporation, a
manufacturer of security surveillance solutions. Jay
has over 40 years in the high-tech industry and over 15
years in physical security. visit: cozaint.com
The Rise of Predictive Video Analytics:
Moving Beyond Reactive Surveillance
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 24
Editors Note: Audrey Pierson’s latest series, How to Win Over Every Per-
sonality Type, focuses on the unspoken truth every sales professional faces
– perceived value is different from one individual to the next. In this series,
Audrey presents how properly aligning the sales process to each category
of personality type is crucial in the advancement of a deal through the sales
process.
Introduction: Why Personality Types Matter
More Than You Think
By Audrey Pierson, Audrey Pierson Consulting
In security sales, we’re taught to uncover needs, explain features,
and ask for the close. While those fundamentals matter, truly great
salespeople know there’s a deeper layer that sets top performers
apart from the rest: the ability to connect with who your buyer is -
not just what they need.
Security systems protect what matters most, so buying one is
rarely just a technical decision. It’s personal. That’s why understand-
ing personality types is such a powerful skill. When you know how
your prospect thinks, what motivates them, and how they prefer to
communicate, you can tailor your approach in a way that builds trust
faster and leads to more consistent wins.
Why It Matters
Every prospect brings their own communication style and decision-
making process to the conversation. Some buyers want only the facts.
Others want to feel a connection. Some thrive on logic and precision,
while others decide based on gut feeling and emotion. These
differences might seem random at first, but they actually become
predictable once you understand personality types.
Selling without considering personality is like pitching in the dark.
You might be saying all the right things, but if they don’t land in a way
the buyer can absorb and relate to, you’re not building rapport. You’re
just checking boxes.
Think of personality-based selling as learning your customer’s “na-
tive language.” When you speak it, they feel more comfortable, more
confident, and more ready to buy from you.
And here’s the good news: this isn’t about being fake or manipula-
tive. It’s about being intentional. It’s about adapting, not changing, so
that you can be the kind of communicator your customer responds to
best.
The Four Personality Types You’ll Meet in Sales
Most people are a blend of traits, but usually one type dominates
their communication and decision-making style. Let’s break them
down:
1. The Drivers – “Just give me the bottom line.”
This individual is direct, decisive, and goal-oriented and values
speed, efficiency, and control. Staying concise in all interactions is
crucial as they dislike small talk and long-winded explanations.
Tip: Win them over with clarity and results.
Say this: “Here’s a way to cut false alarms and save time.”
Avoid this: Long stories, detailed explanations before the benefits.
2. The Expressives – “Let’s dream big!”
This individual is enthusiastic, social, and vision-driven and love big
ideas, craving energy in any conversation. This individual values recog-
nition and inspiration.
Tip: Connect with emotion and possibility.
Say this: “Imagine how this system could transform how you man-
age your business.”
Avoid this: Overloading them with dry facts or technical jargon too
early.
3. The Analyticals – “Show me the data.”
This individual can be categorized as logical, detail-oriented, and
risk-averse and value accuracy, research, and thoughtful planning. This
is often not the one you will quickly close as they often need more
time to decide.
Tip: Bring your documentation and be prepared for questions.
Say this: “Here’s a breakdown of system reliability over the past 12
months.”
Avoid this: Rushing them or skipping steps in your explanation.
4. The Amiables – “Can I trust you?”
For the sales professional who excels in building relationships with
their customers, this personality type generally meshes well as they
value loyalty, kindness, and are relationship-focused. They care deeply
about people, consistency, and trust but, similar to the Analytical
type, tend to move slowly.
Tip: Be warm, sincere, and patient.
Say this: “Tell me what’s most important to you when it comes to
protecting your space.”
Avoid this: Pressuring them to decide quickly or focusing too much
on technical specs.
What This Means for You
When you start tailoring your sales conversations to the buyer’s
personality, three powerful things happen:
- You shorten the sales cycle by aligning with how they prefer to
process information.
- You increase your close rate by building stronger, more immediate
rapport.
- You reduce resistance by making them feel comfortable, respect-
ed, and understood.
In short, personality-based selling gives you a real edge. It helps you
move beyond the script and into the conversation in which your buyer
is receptive to having.
In this series, we’ll go deeper into each personality type; how to
spot them, how to speak their language, and what techniques work
best at each stage of the sales process.
Whether you’re pitching to a high-powered executive, a cautious
analyst, or a friendly small business owner, you’ll learn how to
connect with confidence and close with consistency.
In Part 1 of this series in the August issue, I will be covering How to Sell to
Drivers: Fast, Focused, and in Control.
Audrey Pierson is a seasoned expert with 35
years in the electronic security industry. She helps
security sales teams and alarm dealers/integra-
tors achieve top-tier results through her Security
Sales Academy, offering online training and live
coaching. Audrey also provides expert supervision
via her Virtual Security Sales Manager program,
equips new hires through the Security Industry
QuickStart program as well as many other training
opportunities. Contact: www.audreypierson.com,
831-277-7447, audrey@audreypierson.com.
Selling Security: How to Win Over Every Personality Type
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 26
By: Jorge Olivieri, NinjaOne
Picture this. You step out of your bedroom at 6 a.m. and the
hallway lights glow to 35 percent—enough to guide you without the
morning glare. The coffee machine hums, the thermostat nudges two
degrees warmer, and the security system silently shifts from sleep to
awake mode. You never touched a keypad, never opened an app. The
platform simply knows your weekday routine, predicts what you need
next, and keeps a watch out for the unexpected.
What would a day in the Modern AI Home from the consumer’s
perspective look like? We will use the experience of our fictional char-
acter, Ava, to find out.
•
Morning— The bedroom speaker greets Ava: “Good morning!
Coffee is ready and the garage is warmed up.” The garage cam
confirms no obstructions before auto‑opening.
•
Midday— A courier arrives. The system checks Ava’s Amazon
integration, matches the tracking ID, and asks via wear‑able:
“Approve foyer drop‑off?” She taps yes; doors unlock for 30
seconds and relock.
•
Afternoon— AI flags an odd refrigerator power draw while
Ava’s at work, hints at a failing compressor, and queues a
preferred contractor.
•
Evening— Ava hosts friends. The system detects a larger group
in the living area, subtly increases ventilation, and postpones
auto‑arm until the last guest departs.
•
Overnight— A water sensor detects slow leakage in the base-
ment. AI shuts the supply valve, snaps a timestamped photo,
and emails the insurer—all before Ava wakes.
Every silent save cements Ava’s belief that the system is a partner,
not a gadget.
That scenario is inching from luxury-show‑home demo to main-
stream reality. The industry shorthand is AGI for security—not a
sentient robot, but an app‑centric, cloud intelligence layer that treats
every sensor, camera, and appliance as ingredients in a single recipe.
Let’s call it the AI Home. Below is how this leap from “smart” to
autonomous will reshape what consumers expect—and what profes-
sionals must deliver.
Prediction Beats Protection
For forty years the promise was detection: break the window, trip
the alarm. The AI Home now offers something better—pre‑emption.
By mapping daily scenes (morning rush, dog‑walker arrival, mov-
ie night), the platform learns intent. When a door is opened at an
unusual hour or a motion pattern breaks the household rhythm, it
intervenes early: a discreet push to the homeowner, a soft chime over
the intercom, or—if patterns escalate—a prioritized alert to the cen-
tral station with context baked in. Not unlike similar features today,
but enhanced to understand the intent, which is key and why AI will
change so much of what we know.
Privacy by Design, Not Disclaimer
Prediction means deeper data collection—room‑level presence,
behavioral timestamps, maybe biometric cues. Trust breaks if privacy
feels bolted on. Dealers can use this as an opportunity to build trust
with their customers. Implement on‑device analytics for sensitive
tasks (e.g., facial recognition) and deliver a dashboard showing who
accessed which clip, when, and why. Turn transparency into a feature,
not legal fine print.
Central Stations Become Exception Managers
When AI filters 95 percent of noise, the monitoring center’s job
evolves. Operators handle fewer but richer incidents, armed with syn-
thesized data: video clips, risk scores, recommended response paths,
and even household occupancy statuses are gleaned from presence
sensors.
This has put an impetus on dealers who operate in the smart home
sector to invest into platforms that push structured metadata with
every alarm. Operators should greet the customer with, “We see
one unknown adult at the back door—did you expect a landscaper?”
instead of “We received zone three.”
It’s also important to note that in the AI Home era, hardware mar-
gins shrink; value lies in how well dealers tune the intelligence. This
can also serve as a great opportunity to leverage new potential needs
from the customer into additional recurring monthly revenue. Offer
an ongoing AI‑care plan in the form of quarterly scene audits, model
retraining, and usage insights presented in plain language.
From Reactive to Reassuring
The AI Home flips the script: your security ecosystem no longer
waits for trouble; it anticipates it, adapts to it, and explains itself
along the way. Consumers will soon assume this level of care the
same way they assume smartphones have GPS. For industry pros,
the opportunity is not just selling smarter boxes but cultivating a
living, learning service that grows more valuable every day— quietly
brewing coffee, locking doors, averting water damage, and yes,
ignoring burnt toast at 3 a.m.
Alarm dealers or smart home service providers who are looking
to accelerate their AI Home business can look to audit one existing
customer journey. Identify where prediction, conversation, or privacy
transparency can raise the bar. Implement that upgrade and tell the
story— your future clients are eager to hear it.
Jorge Olivieri is a bilingual strategic‑sales leader with
20 years of experience boosting revenue for security and
SaaS innovators. After a decade as an entrepreneur and
various roles at Alarm.com, he’s now part of the LATAM
team at NinjaOne, blending market insight with hands‑on
tech fluency to forge enduring client success.
From Smart to Autonomous:
How an “AI Home” Will Redefine Security Expectations
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 27
Welcome to the
Global Electronic
Security Forum!
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GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 28
Arizona Alarm Association (AZAA)
www.azalarmassociation.org
480-831-1318
susan@azalarms.org
Executive Director, Susan Brenton
Colorado Burglar & Fire Alarm Association (CBFAA)
WWW.CBFAA.ORG
Jeanne@cbfaa.org
Executive Director, Jeanne Palmer
Electronic Security Association (ESA)
https://esaweb.org/
972-807-6800
membership@esaweb.org
Director / CEO, Merlin Guilbeau
Nevada Security Association (NSA)
Nevadasecurityassociation.org
702-551-4672
admin@nevadasecurityassociation.org
Executive Director, Jeanne Palmer
Security Industry Alarm Coalition (SIAC)
https://siacinc.org/
972-377-9041
steve@siacinc.org
Executive Director, Steve Keefer
Partnership for Priority Verified Alarm
Response (PPVAR)
https://ppvar.org/
844-967-7827
jeanne@ppvar.org
Executive Director, Jeanne Wulforst
Utah Alarm Association (UAA)
WWW.UTAHALARMASSOCIATION.COM
385-229-2120
UTAHESA@GMAIL.COM
President, Jacob Menke
WATCHMAN
Spotlight on the West:
California, Oregon, Washington, Nevada, Idaho,
Utah, Colorado, Arizona, New Mexico and Texas
AFFILIATE ASSOCIATIONS
Visit WWW.SNNONLINE.COM or contact us INFO@SNNONLINE.COM
for more information on how to promote your Association or
Non-Profit Organization through The
GLOBAL ELECTRONIC SECURITY FORUM / The WATCHMAN
Syncomm provides online registration links for all event listings, if
available, in the EVENTS DIRECTORY page of our website
WATCHMAN CALENDAR
Western
NSA Members Meeting
August 21
Location TBD
CBFAA Industry Get-Together
September 18
Centennial, CO
AZAA Annual Convention and
Golf Tournament
October 1 – October 2
Embassy Suites
Scottsdale, AZ
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 29
Training for the Security and
Fire/Life Safety Industry
Level 1 Training for Onboarding
New-Hire Technicians
The Level One Training course for Low Voltage Tech-
nicians introduces students to five core competencies
of low voltage systems: intrusion, video security, access
control, networking and fire alarm systems – focusing on
design considerations and code compliance, if applicable,
for each.
This course is delivered as an online, self-study program
to allow students to access the material at their own
pace, with quizzes at the end of each lesson.
Upon completion of each categorical module, the
student will take a Level 1 Core Competency Certification
(C3) exam to demonstrate their technical competency.
Students who pass the exams will receive Core Compe-
tency Certification for each category.
The training is inclusive of the NTC Technician Level
One for Low Voltage Systems textbook. Upon starting the
course, the student will have 90 days to complete.
The Level 1 Training Course for Low
Voltage Technicians was developed and
is delivered in conjunction with National
Training Center, a nationally recognized
and preferred provider for many of the
most recognizable companies in the fire
alarm and security industry.
(800) 490-9680
info@snnonline.com
For information, contact
Syncomm Management Group
www.snnonline.com
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 30
Connecticut Alarm & Systems Integrators
Association, Inc. (CASIA)
www.casiact.org
203-762-2444
Executive Director, Shannon Few
Electronic Security Association (ESA)
https://esaweb.org/
972-807-6800
membership@esaweb.org
Director / CEO, Merlin Guilbeau
New Jersey Electronic Life Safety Association
(NJELSA)
www.njelsa.org
609-695-4444
christine@njelsa.org
Executive Director, Christine Higgins
Partnership for Priority Verified Alarm Response
(PPVAR)
https://ppvar.org/
844-967-7827
jeanne@ppvar.org
Executive Director, Jeanne Wulforst
Security Industry Alarm Coalition (SIAC)
https://siacinc.org/
972-377-9041
steve@siacinc.org
Executive Director, Steve Keefer
Spotlight on the Midwest/Northeast:
N. Dakota, S, Dakota, Kansas, Nebraska, Oklahoma,
Minnesota, Iowa, Missouri, Arkansas, Wisconsin, Illi-
nois, Indiana, Michigan, Ohio, Pennsylvania, New York,
New Jersey, Delaware, Connecticut, Rhode Island,
Massachusetts, New Hampshire, Vermont, and Maine
AFFILIATE ASSOCIATIONS
Visit WWW.SNNONLINE.COM or contact us INFO@SNNONLINE.COM for
more information on how to promote your Association or Non-Profit Organization
through The GLOBAL ELECTRONIC SECURITY FORUM / The SENTINEL
Syncomm provides online registration links for all event listings, if available, in the
EVENTS DIRECTORY page of our website
SENTINEL
Midwest and East
SENTINEL CALENDAR
NJELSA Clay Shoot
Tuesday, July 8
Pine Valley GC
Berlin, NJ
NJELSA Golf Outing
Tuesday, October 16
Galloping Hills GC
Kenilworth, NJ
GLOBAL ELECTRONIC SECURITY FORUM
Vol. 1, No. 7 JULY 2025
Page 32
SENTRY
Electronic Security Association (ESA)
https://esaweb.org/
972-807-6800
membership@esaweb.org
Director / CEO, Merlin Guilbeau
Louisiana Life Safety & Security Association
(LLSSA)
www.llssa.org
337-886-7282
director@llssa.org
Executive Director, Peggy Page
Mississippi Security Association
HTTPS://WWW.MSAONLINE.ORG/
601-668-0528
msalert@bellsouth.net
Executive Director, Shelley Pettit
Partnership for Priority Verified Alarm
Response (PPVAR)
https://ppvar.org/
844-967-7827
jeanne@ppvar.org
Executive Director, Jeanne Wulforst
Security Industry Alarm Coalition (SIAC)
https://siacinc.org/
972-377-9041
steve@siacinc.org
Executive Director, Steve Keefer
Tennessee Network of Security Integrators
(TNSI)
www.TheTNSI.org
615-791-9590
ExecutiveDirector@theTNSI.org
Executive Director, Penny Brooks
AFFILIATE ASSOCIATIONS
Visit WWW.SNNONLINE.COM or contact us INFO@SNNONLINE.COM
for more information on how to promote your Association or
Non-Profit Organization through The
GLOBAL ELECTRONIC SECURITY FORUM / The SENTRY
Syncomm provides online registration links for all event listings, if
available, in the EVENTS DIRECTORY page of our website
Spotlight on the Southeast:
Louisiana, Mississippa, Alabama, Georgia, Florida,
Tennessee, South Carolina, North Carolina,
Kentucky, Virginia, Maryland and West Virginia
SENTRY CALENDAR
TNSI Convention & Trade Show
September 17-19
The Westin-Chattanooga
MSA Convention & Trade Show
September 24-25
The Muse Center, Pearl, MS
LLSSA Annual Convention
November 19-20
Location TBD
Southeast