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DIGITAL
K I T
WHAT WE DO
SOCIAL MEDIA
WEB DESIGN
MARKETING
DESIGN
OUR PHILOSOPHY...
Always give more than what’s expected.
Find ways to accomplish the impossible.
Always ask, "Is this the best?"
Make a positive impact in your community.
Always ask, "Is there a better way?"
Think BIG. Think BETTER. Think DIFFERENT.
Murray Media Group is a full-service branding and
marketing firm that helps companies emphasize
their strengths and elevate their identity. With a
complete range of creative capabilities, we craft
creative marketing and advertising strategies that
engage and inspire audiences at every touch point.
19k
10k
Collective Social
Media Followers
Monthly
Website
Visitors
BLOGGING
PODCASTING
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WHY CHOOSE US?
1. We run your campaign through your AdWords account.
This means you own the data and have 100% transparency.
2. We report on true conversions. While others blend in branded leads and
duplicate phone calls, we focus on making sure each lead is hot.
3. We run campaigns only on the search network (unless otherwise discussed).
4. We’re 100% transparent on our management fees.
5. We check your campaign daily to make sure it is performing well.
6. We make sure you’re actually receiving quality clicks.
THE OTHER GUYS
1. Others build your campaign in an AdWord account that you do not have access to.
This lets agencies hide their own reporting!
2. Others will bid on your name to get super cheap clicks and phone calls, but these
aren’t actual leads.
3. Others will run your campaign on the Google Display Network to get a cheap cost
per click. However, the clicks are rarely quality.
4. Hide your management fee or mask it into your cost per click, by increasing it.
5. Others spend little time actually optimizing campaigns. Once they sell you, they
focus on selling the next one!
6. Others never comb your search term report to add negative keywords to your
campaign.
murray-media.com
WHAT IS IT?
Search Engine Optimization (SEO)
is the practice of enhancing your
web presence to garner higher
rankings and more traffic from
the major search engines.
HOW DOES IT WORK?
There are two main types of
SEO: Onsite and Offsite. Onsite
SEO involves updating the content
and coding on your website to be
more attractive to the search
engines. Offsite SEO involves
creating blog content, while
naturally building quality links
and referrals to your website.
WHY DOES IT MATTER?
If Search Engine Marketing is a sprint,
then Search Engine Optimization is a
marathon. When done correctly, SEO will
position your website to generate strong
business results at a high margin over
time. SEO also helps build credibility and
authority across search engines.
PROVEN SEO
Don’t be fooled by all the “smoke and mirrors” involved with SEO. We are
committed to increasing your traffic, while others may collect a paycheck
month over month without proving your business is growing. We make sure
you’re seeing positive business results every single month!
SEARCH ENGINE OPTIMIZATION
SEO — USING KEYWORDS TO IMPROVE SEARCH RANKING
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SEO PACKAGES
OPTIONS FOR ALL FORMS OF SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO), Internet marketing, Search Engine Marketing — it goes
by many names and is often misunderstood or misrepresented. Ultimately, it’s all about
positioning your website or landing page in front of the right audience, converting visitors
into customers, and generating leads. At Murray Media, we specialize in enhancing the quality
and quantity of your website traffic and qualified leads with our local SEO services.
One Time Setup Fee $399 | 6 Month Minimum Contract
Foundation
Basic
Standard
• Onsite SEO up
to 10 keywords,
researched and
optimized.
• Monthly onsite
content updates.
• Citation & listing
updates.
• Weekly Google
My Business
posts.
• Onsite SEO up
to 25 keywords,
researched and
optimized.
• Monthly onsite
content updates.
• Citation & listing
updates.
• Weekly Google
My Business
posts.
• Onsite SEO up
to 50 keywords,
researched and
optimized.
• Monthly onsite
content updates.
• Citation & listing
updates.
• Weekly Google
My Business
posts.
murray-media.com
TACTICS INCLUDE
l Geo-targeting — By ZIP Code, Household
Demographics, Hobbies, Age, Income, & More
l Geo-fencing
l Keyword Retargeting
l Site Retargeting
REACH POTENTIAL CUSTOMERS WHEN THEY...
l Are online reading the news
l Are checking the weather on an app
l Walk into a geo-fence (may be your competitor’s locations)
l When they search for keywords that apply to your business
l Go to other websites after visiting yours
l Are playing a game on their phone
targeted advertising
for building a
customized audience
measuring:
target zones,
conversion zones,
foot traffic
& more!
call us to
learn more!
972.899.3637
Geo-fencing
Ads for Streaming Services
Google Analytics
Direct Targeting
PROGRAMMATIC ADVERTISING
RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME
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PROGRAMMATIC AD PACKAGES
OPTIONAL BUNDLES WITH PRINT ADVERTISING
MIN 6 MONTHS
ANNUAL
MONTHLY
PRICE PER MONTH
AGREEMENT
IMPRESSIONS
(1ST MONTH +$250 SETUP)
PRICE PER MONTH
175,000
$2,505
$2,215
125,000
$1,790
$1,580
100,000
$1,430
$1,265
75,000
$1,075
$950
50,000
$715
$630
35,000
$500
$445
Site Retargeting
Competitive
Geo-Fencing
Luxe List
Geo-Target ZIP Codes
Household-level
Targeting
Keyword Targeting
Audience
Extension
A la carte pricing. Includes five ad sizes: 300x50; 320x50, 728x90, 300x250 & 160x600
VIP
EXECUTIVE
ENTREPRENEUR
STANDARD
INTRO
MONTHLY
1 COVER, 3 BACK,
1 COVER, 2 BACK,
2 BACKS
1 COVER, 1 SPOTLIGHT
1 SPOTLIGHT
IMPRESSIONS
5 FULL, 3 HALFS
3 FULL, 6 HALFS
5 FULL, 5 HALFS
10 THIRDS
2 HALFS, 9 QUARTERS
175,000
125,000
100,000
75,000
50,000
35,000
A - $3,254
B - $3,650
A - $2,704
B - $3,100
A - $2,429
B - $2,825
A - $2154
B - $2,550
A - $1,879
B - $2,275
A - $1,714
B - $2,110
A - $3,075
B - $3,445
A - $2,525
B - $2,895
A - $2,250
B - $2,620
A - $1,975
B - $2,345
A - $1,700
B - $2,070
A - $1,535
B - $1,905
A - $2,975
B - $3,220
A - $2,425
B - $2,670
A - $2,150
B - $2,395
A - $1,875
B - $2,120
A - $1,600
B - $1,845
A - $1,435
B - $1,680
A - $2,705
B - $2,995
A - $2,155
B - $2,445
A - $1,880
B - $2,170
A - $1,605
B - $1,895
A - $1,330
B - $1,620
A - $1,165
B - $1,455
A - $2,424
B - $2,620
A - $1,874
B - $2,070
A - $1,599
B - $1,795
A - $1,324
B - $1,520
A - $1,049
B - $1,245
A - $884
B - $1,080
Bundle with Live Local magazine advertising
Prices per month for annual contract. A or B distribution options; see Live Local media guide for details.
murray-media.com
WHAT IS IT?
We use the best social media platforms for
your business to deliver highly targeted ads
directly to your desired audience. Whether
you want to increase brand exposure,
website traffic, or leads, we can grow your
business through a variety of social media
platforms.
HOW DOES IT WORK?
Once given access to your social media
page, we will use your account to deliver ads.
Our team will develop a creative strategy
based on your desired business results and
then will manage the campaign to ensure
your goals are met.
WHY DOES IT MATTER?
Social media is one of the most powerful
advertising platforms on the planet. Our
team’s expertise will help you grow your
business and achieve your desired
marketing outcomes.
TIKTOK
X, fka TWITTER
SOCIAL MEDIA MARKETING
ADVERTISE WHERE YOUR CUSTOMERS CONGREGATE ONLINE
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Campaigns are built on the objective of reaching
the most amount of people and stay top of mind
with that audience.
$250
17,000 - 20,000
monthly impressions
$450
20,000 - 40,000
monthly impressions
$800
35,000 - 65,000
monthly impressions
$1050
50,000 - 70,000
monthly impressions
$1450
60,000 - 100,000
monthly impressions
$1800
70,000 - 125,000
monthly impressions
Campaign objective is to send people to an online
destination or landing page.
$450
150-300
monthly clicks
$800
250-400
monthly clicks
$1050
300-600
monthly clicks
$1450
400-700
monthly clicks
$1800
650 - 1000
monthly clicks
PAID SOCIAL MARKETING
CROSS-CHANNEL OPTIONS WITH A FULL SUITE OF TARGETING TACTICS
PAID SOCIAL TRAFFIC
(CLICKS) ADS
PAID SOCIAL AWARENESS
(IMPRESSIONS) ADS
Reach your audience utilizing the largest social media platforms on the
planet. Strategically target your ads based on demographics, interests,
and online behaviors, maximizing visibility and driving meaningful
interactions and conversions.
One Time Setup Fee $399 | 3 Month Minimum Contract
murray-media.com
WHAT IS IT?
Social Media Management is
the practice of producing and
promoting relevant content on
your company page.
HOW DOES IT WORK?
We request access to your
company page, so we can then
create content on your behalf.
Through consistent content,
we help build relationships
and encourage engagement.
WHY DOES IT MATTER?
Social Media Management
is word of mouth marketing
online. Businesses with a
strong social presence garner
more referrals, reviews and
brand ambassadors. It will
also build relationships and
promote brand loyalty and
engagement.
SOCIAL MEDIA MANAGEMENT
REGULAR, CONSISTENT, HIGH-QUALITY POSTS TO GENERATE FOLLOWERS
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SOCIAL MEDIA MANAGEMENT
CONSISTENCY IS THE KEY TO PROGRESS
One Time Setup Fee $399 | 3 Month Minimum Contract
murray-media.com
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SEM/PPC CAMPAIGN PKGS
CUSTOMIZED TO YOUR GOALS, REACH, & BUDGET
GOOGLE PAY PER CLICK CAMPAIGNS
Every campaign we build is custom to the client based on goals, reach,
and budget. This includes daily management & changes/tweaking your
campaign based on the data as your campaign progresses to ensure we
are using best practices and spending your budget in the most efficient
way. You will also receive full transparency with monthly reporting and
updates.
ALL PACKAGES
INCLUDE
CONSISTENT
MONITORING &
UPDATES
STARTER
ADVANCED
PRO
VIP
SERVICES
PACKAGE
PACKAGE
PACKAGE
PACKAGE
Monthly Ad Spend
$500-
$2,000-
$5,000-
$10,000 +
Budget
$2,000
$5,000
$10,000
Monthly
Management Fee
35%
35%
35%
Custom
One-Time Setup Fee
$599
$699
$799
Custom
Minimum of 3 months.
Includes distribution across Google and Bing, including Alexa, Xbox, and Amazon. Any campaign that is canceled prior to the three
month minimum will be charged the management fee for the entire length of the campaign.
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EMAIL MARKETING
TARGETED EBLAST
Email Marketing - TARGETED EBLASTS
TARGETED EBLASTs take email marketing to the next
level by sending highly professional, relevant messages to
specific segments of your audience. Instead of a “one-size-
fits-all” approach, targeted email campaigns use data such
as demographics, interests, or past behaviors to ensure
each recipient receives content that truly resonates with
them. This segmentation and personalization results in:
HIGHER OPEN AND CLICK THROUGH RATES,
as recipients find the content more relevant to their needs.
INCREASED CUSTOMER ENGAGEMENT AND LOYALTY,
since people are more likely to interact with brands that
understand their preferences.
IMPROVED CONVERSION RATES AND SALES,
with personalized offers and recommendations driving
more action.
LOWER UNSUBSCRIBE RATES,
because subscribers receive fewer irrelevant emails.
VALUABLE INSIGHTS INTO CUSTOMER BEHAVIOR,
helping you refine future campaigns for even better results.
In today’s crowded visual landscape, targeted EBLASTs
are essential for reaching the right people, with the right
message, at the right time - maximizing your marketing
impact and ensuring your business stays top-of-mind with
the customers who matter most
B2C
(Business to Consumer)
B2C Targeted eBlasts:
Demographic , Interest,
Occupation, etc.
$20 CFM (MIN $400)
B2C eBlasts Redeployment:
Send new or different
follow-up eBlasts to the
same audience as first send.
$20 CFM (MIN $400)
B2B
(Business to Business)
B2B Targeted eBlasts:
NAICS Code, SIC Code,
Business Category, etc
$26 CPM (MIN $650)
B2B eBlasts Redeployment:
Send new or different
follow-up eBlasts to the
same audience as first send
$25 CPM (MIN $650)
murray-media.com
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WHAT IS IT?
We offer powerful, but
affordable website
development to get your
business growing online.
With options available for all
price ranges, we can get you
the website your business
always wanted.
HOW DOES IT
WORK?
Our web development
team will meticulously
gather information on your
business goals and desired
aesthetics to create your
new company website.
We offer website options
through Wix and WordPress
to help fit any budget.
WHY DOES IT
MATTER?
How many customers does
your business get from the
internet? An appealing,
mobile friendly website
is a basic requirement for
any business to see success
in today’s online world.
WEB DEVELOPMENT
MAKE THE RIGHT FIRST IMPRESSION
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SILVER PACKAGE
GOLD PACKAGE
DIAMOND PACKAGE
SERVICES
$2,899
$4,499
CALL FOR QUOTE
WordPress Website
Your Choice of Website
How Many Pages
Up to 5 Pages
Up to 10 Pages
Customized Page Count
Customized Template
Full Customized WP Pages
Graphic Design
Mobile Optimization
How Many Stock Photos
Up to 5 Per Page
Unlimited
Unlimited
Website Hosting For 1 Year
Social Media Integration
Submission Search Engines
Google Analytics
Initial Onpage SEO
Off Page Optimization
e-Commerce Integration
Fee For Each Additional Page
$550
$400
WEB DESIGN PACKAGES
BUILD THE RIGHT WEBSITE FOR YOUR BUSINESS
3 pages
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WEBSITE MANAGEMENT HOURLY SERVICE
Can Include The Following: Product Changes or Additions • Photo/Graphics Updates
Text Re-Writes or Edits • Site Facelifts & Make-Overs, and Training • In-House Support Staff
Website Back Ups • Website Updates to prevent crashes
WITHOUT AN ANNUAL PACKAGE:
$150 PER HOUR
EMERGENCY/RUSHED SERVICES SUBJECT
T0 A HIGHER HOURLY RATE OF $225 PER HOUR
ESSENTIALS PKG
BUSINESS PKG
ULTIMATE PKG
SERVICES
$125/MONTH
$295/MONTH
$399/MONTH
Hourly Services (see above)
1 hour
3 hours
5 hours
Website & Application Monitoring
Monthly CMS, Plugins, & Theme Updates
Full Daily Backups/
Storage at Third Party Location
Site Migration
Fee for Each Additional Hour
$85
$75
$65
WEB MAINTENANCE PKGS
KEEP YOUR WEBSITE UPDATED
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ALL-INCLUSIVE PODCAST PKGS
YOUR TURNKEY SOLUTION TO PODCASTING
5 Episodes
15min Set-up
30min Episode
15min Breakdown
10 Episodes (1 Season)
15min Set-up
30min Episode
15min Breakdown
1 Weekly Episode
15min Set-up
30min Episode
15min Breakdown
STANDARD
1 Hour Total
15min Set-up
30min Episode
15min Breakdown
$399
PREMIUM
$1196
SEASON PACK
$2392
$299
Savings
$598
Savings
SUBSCRIPTION
$899/mo
$297
Savings
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WHY IS LISTING
MANAGEMENT
IMPORTANT?
•
Increases search visibility
•
Improves Reputation
•
Lifts SEO
•
Builds Brand & Trust
LISTING MANAGEMENT &
REVIEW MONITORING
12 MONTH
Commitment
$150 /MO
LISTING MANAGEMENT?
What Is It?
The process of insuring a business’s information - such as
name, address, phone number and hours of operation - is
accurate and consistent across online directories, search
engines, and social media platforms.
Why Is It Important?
Accurate and Consistent business information across
online platforms boosts local SEO rankings making it
easier for customers to find you. It also builds trust with
potential customers, reduces confusion and ensures
a seamless customer experience, which can lead to
increased foot traffic and sales.
GOAL
Sync NAP (Name, Address & Phone Number) on all listings
throughout the web to improve visibility and lift SEO.
Boost your business’s online visibility with Listings Management,
ensuring your information is accurate across all platforms. Pair it with
Review Monitoring to stay on top of customer feedback, build trust, and
maintain a stellar reputation.
DIGITAL ACCURACY MATTERS
Improve the performance of your online
listings by ensuring the accuracy of your
business information with data distribution
across a network of search engines, maps,
channels, data aggregators, navigation
systems and industry vertical sites.
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the murray
media group
difference
It is an advertising fact: diverse marketing
strategies work. Your target demographic
will be more inclined to solicit your business
if they are exposed to it in a variety of
ways, whether it be via social media, print
advertising or web.
small business. big ideas.
murray-media.com
972.899.3637
murray-media.com
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