DESTINATION
LONDON LIVERPOOL
STREET
DESTINATION
LONDON LIVERPOOL
STREET
At Network Rail, we manage the
busiest travel hubs in Great Britain,
with over 700 million people passing
through our 19 stations each year.
Under our management these stations have become
destinations; where travellers, non-travellers and the local
community can come together to shop, eat and drink.
Passenger insights – gathered annually – tap into the
passions and preferences of our customers. And our in-
house experts combine this with their knowledge of trends
and our station spaces to create the retail mix.
The result? Carefully curated shopping and dining
experiences that delight our passengers and encourage
dwell time and spend.
We are the partner of choice for retailers operating in
the travel market and our pop-up spaces provide exciting
opportunities for emerging brands.
Because our business model bases rent on a percentage
of turnover, retailer success is our success and we support
our brands to deliver their business goals in our exciting,
dynamic spaces.
Be part of the
customer journey
ON AVERAGE, OVER 700
MILLION PEOPLE PASS
THROUGH OUR 19 MANAGED
STATIONS EACH YEAR. WE
WORK IN PARTNERSHIP WITH
BRANDS AND RETAILERS TO
CREATE EXTRAORDINARY
PLACES WHERE COMMUTERS,
WORKERS, RESIDENTS AND
LOCAL COMMUNITIES ENJOY
UNIQUE RETAIL EXPERIENCES
IN EXCITING, CONTEMPORARY
SURROUNDINGS.
Hamish Kiernan
Commercial Director
Retail
73,776 sq ft of retail
space in the heart of
London
Over £7.6 million
in monthly sales
20.4% retail unit
penetration rate
89.4 million visits
per year
An annual average
of £1,248 sales
per sq ft
Over 30 brands
operating within
33 units
ABOUT LONDON LIVERPOOL
STREET STATION
With the addition of the Elizabeth line
in 2022, Liverpool Street is now the UK’s
busiest railway station, with mainline
services to Cambridge, Norwich, the East
of England and Stansted Airport.
Incorporating the original cavernous
Victorian station, built in 1874, the station
concourse was completely redeveloped in
1991 and reopened by Queen Elizabeth II.
The completion of the Western/Northern
Mall project now links the concourse to the
new Broadgate development, with new
Right at the heart of London’s principal
financial district, this popular station is
surrounded by a dense urban landscape
that is continually changing. In the past
decade, several skyscrapers on Bishopsgate
have transformed the London skyline and
are soon set to be joined by the tallest
tower yet. One of four railway stations
on the Monopoly board, the station is
a stone’s throw from popular London
attractions such as Exchange Square,
Old Spitalfields Market, the Sky Garden
and Brick Lane, and a short walk from
fashionable Shoreditch. The station
itself is home to the Kindertransport
Arrival Memorial, commemorating the
10,000 Jewish children who escaped Nazi
persecution and arrived at the station
in 1938–39, as well as the Great Eastern
Railway war memorial.
The surrounding area has one of London’s
largest concentration of bars and eateries,
from street food stalls to Michelin-starred
restaurants, traditional pubs to skyscraper
cocktail bars. A recent addition is Eataly, a
huge, destination Italian food market right
next to the station.
The Liverpool Street customer base
has higher-than-average numbers of
Convenience Cravers, and station users
rank the range of eating and drinking
options as the most important factor of
a station environment, higher than the
national station average. At Liverpool
Street they are well served by branches
of quality grab-and-go chains, alongside
big brand names such as M&S, WHSmith
and Boots.
DID YOU KNOW
London Liverpool Street has
featured in many films and TV
dramas, including a pivotal scene
in BBC’s Killing Eve.
WORKING WITH
OUR TEAM
When you work with us, our dedicated team will support you every
step of the way. We’ll be a guiding light and a sounding board for your
business. We’ll check in regularly and will also support you with:
A DEDICATED
CATEGORY MANAGER
On hand to support your growth
A RETAIL
BUSINESS PARTNER
Your key link in the station
QUARTERLY MEETINGS
Networking opportunities for your unit
local business stakeholders
A RETAIL
COMMUNICATIONS HUB
To keep you updated with everything
you need to know
TRAVEL RETAIL INSIGHTS
Intelligence for your brand
MARKETING SUPPORT
A microsite and social media channel
an online magazine to highlight retail best
practice and passenger insights
Pop-up opportunities
Whether you are looking
for a space where you
can call home for life, or
a temporary resting spot,
we have bespoke solutions
available for your brand,
that can be tailored to your
requirements.
Short term “Pop-up” lettings can be
a great way to introduce your brand
or product to a new audience, raise
brand awareness, experiment with
new concepts, campaigns and drive
innovation, while allowing you to
gather useful data that can inform
for a better, more seamless customer
experience / strategy ahead of longer-
term commitment.
Our pop-up opportunities can span
from one-day to one year, depending
on the space and your individual
requirement, and depending on the
availability of space in our stations.
11
10
And we’ve
identified six
consumer groups
to enable us to
best tailor our
London Liverpool
Street
16% eager enthusiasts
This is a group that is highly influenced
by food trends and lives for a new retail
concept. They are passionate about
shopping with local brands and are
interested in getting involved with in-
station events and programmes.
18% total traditionalists
An older group, this audience stays
loyal to what they love. They are true
to their favourite brands and are
interested in getting involved with
culture and arts exhibitions in-station.
27% sociable spenders
The youngest and largest customer
segment, they’re also the biggest
spenders and because they live or
work nearby, are regular users and love
station based events.
12% environmentally engaged
Sustainability is everything for this group.
They are eagle-eyed when it comes to
retailers and their eco practices, including
more sophisticated vegan and vegetarian
options, especially when eating on-the-
go. Pop up stores, exhibitions and new
reasons to visit also appeal.
18% convenience cravers
This group prefers eat on-the-go
options and outlets – and convenience
is king. Predominantly male, they
have a higher than average household
income and will pay premium for
anything that makes life easier.
8% selective shoppers
This group likes to shop in clean and
modern surroundings but aren’t that
keen on busy station environments. As
a result, they love the idea of ‘zoning’
within a station and are particularly
interested in variety and interest when
they are purchasing something.
WHO IS USING RETAIL AT
LONDON LIVERPOOL STREET
52% are leisure visitors
13% are visitors
28% are commuting through the station
5% travelling for business trips
12
MAKE OUR STATIONS
YOUR NEXT BRAND
DESTINATION
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team will be in touch.