DESTINATION
GLASGOW
CENTRAL
DESTINATION
GLASGOW
CENTRAL
At Network Rail, we manage the
busiest travel hubs in Great Britain,
with over 700 million people passing
through our 19 stations each year.
Under our management these stations have become
destinations; where travellers, non-travellers and the local
community can come together to shop, eat and drink.
Passenger insights – gathered annually – tap into the
passions and preferences of our customers. And our in-
house experts combine this with their knowledge of trends
and our station spaces to create the retail mix.
The result? Carefully curated shopping and dining
experiences that delight our passengers and encourage
dwell time and spend.
We are the partner of choice for retailers operating in
the travel market and our pop-up spaces provide exciting
opportunities for emerging brands.
Because our business model bases rent on a percentage
of turnover, retailer success is our success and we support
our brands to deliver their business goals in our exciting,
dynamic spaces.
Be part of the
customer journey
ON AVERAGE, OVER 700
MILLION PEOPLE PASS
THROUGH OUR 19 MANAGED
STATIONS EACH YEAR. WE
WORK IN PARTNERSHIP WITH
BRANDS AND RETAILERS TO
CREATE EXTRAORDINARY
PLACES WHERE COMMUTERS,
WORKERS, RESIDENTS AND
LOCAL COMMUNITIES ENJOY
UNIQUE RETAIL EXPERIENCES
IN EXCITING, CONTEMPORARY
SURROUNDINGS.
Hamish Kiernan
Commercial Director
Retail
21,282 sq ft of retail
space in the heart of
Glasgow
Over £1.7 million
in monthly sales
24.2% retail unit
penetration rate
31.9 million visits
per year
An annual average
of £976 sales
per sq ft
Over 15 brands
operating within
17 units
ABOUT GLASGOW
CENTRAL STATION
Glasgow Central is Scotland’s
busiest station and the second
busiest outside London, after
Birmingham New Street, serving
over 31 million passengers a year.
It is the northern terminus of the
West Coast Main Line, and also
has CrossCountry, TransPennine,
ScotRail regional services and the
Caledonian Sleeper to Euston,
as well as suburban trains via its
Low-Level platforms. Located on
the north bank of the River Clyde,
the original station was opened by
the Caledonian Railway in 1879,
was rebuilt in the early 1900s and
underwent extensive refurbishment
from 1998-2005, with the grand
glass-and-steel train-shed completely
re-roofed.
The historic and architecturally
significant station is registered
as a Category A listed building in
Scotland. In 2014 it won the Scottish
Design Award for best reuse of a
listed building and was recognised
as Europe’s Station of the Year. A
standout Victorian feature and
one of the city’s landmarks is the
so-called Hielanman’s Umbrella
(Highlandman’s Umbrella), the glass-
walled railway bridge that carries
the platforms of the station across
Argyll Street, which won the Scottish
Design Award in 2015 following
renovation.
Glasgow Central is in the heart of
Scotland’s largest city and walking
distance from its main retail and
hospitality areas such as Buchanan
Street and Argyle Street, with
Princes Square and St Enoch Centre
shopping malls. Many of Glasgow’s
museums, galleries, attractions
and hotels are also nearby.
The station is currently undergoing
a £5 million upgrade that will
enhance the passenger experience
by reconfiguring and expanding
adjacent Caledonian Chambers to
provide new access and prime retail
spaces at the front.
Glasgow Central has higher-
than-average numbers of Eager
Enthusiasts, who enjoy shopping
and socialising in the station
environment. A variety of pubs and
cafés, as well as on-trend shops such
as Oliver Bonas, cater well to this
group. The coming expansion of the
station’s retail and food units can
only enhance the opportunity to
appeal to this sector.
WORKING WITH
OUR TEAM
When you work with us, our dedicated team will support you every
step of the way. We’ll be a guiding light and a sounding board for your
business. We’ll check in regularly and will also support you with:
A DEDICATED
CATEGORY MANAGER
On hand to support your growth
A RETAIL
BUSINESS PARTNER
Your key link in the station
QUARTERLY MEETINGS
Networking opportunities for your unit
local business stakeholders
A RETAIL
COMMUNICATIONS HUB
To keep you updated with everything
you need to know
TRAVEL RETAIL INSIGHTS
Intelligence for your brand
MARKETING SUPPORT
A microsite and social media channel
an online magazine to highlight retail best
practice and passenger insights
Pop-up opportunities
Whether you are looking
for a space where you
can call home for life, or
a temporary resting spot,
we have bespoke solutions
available for your brand,
that can be tailored to your
requirements.
Short term “Pop-up” lettings can be
a great way to introduce your brand
or product to a new audience, raise
brand awareness, experiment with
new concepts, campaigns and drive
innovation, while allowing you to
gather useful data that can inform
for a better, more seamless customer
experience / strategy ahead of longer-
term commitment.
Our pop-up opportunities can span
from one-day to one year, depending
on the space and your individual
requirement, and depending on the
availability of space in our stations.
11
10
And we’ve
identified six
consumer groups
to enable us to
best tailor our
Glasgow Central
20% eager enthusiasts
This is a group that is highly influenced
by food trends and lives for a new retail
concept. They are passionate about
shopping with local brands and are
interested in getting involved with in-
station events and programmes.
15% total traditionalists
An older group, this audience stays
loyal to what they love. They are true
to their favourite brands and are
interested in getting involved with
culture and arts exhibitions in-station.
31% sociable spenders
The youngest and largest customer
segment, they’re also the biggest
spenders and because they live or
work nearby, are regular users and love
station based events.
11% environmentally engaged
Sustainability is everything for this group.
They are eagle-eyed when it comes to
retailers and their eco practices, including
more sophisticated vegan and vegetarian
options, especially when eating on-the-
go. Pop up stores, exhibitions and new
reasons to visit also appeal.
17% convenience cravers
This group prefers eat on-the-go
options and outlets – and convenience
is king. Predominantly male, they
have a higher than average household
income and will pay premium for
anything that makes life easier.
7% selective shoppers
This group likes to shop in clean and
modern surroundings but aren’t that
keen on busy station environments. As
a result, they love the idea of ‘zoning’
within a station and are particularly
interested in variety and interest when
they are purchasing something.
WHO IS USING RETAIL AT
GLASGOW CENTRAL
69% are leisure visitors
5% are visitors
21% are commuting through the station
4% travelling for business trips
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MAKE OUR STATIONS
YOUR NEXT BRAND
DESTINATION
To find out more, and to see live opportunities,
please scan the QR code, or click the below link,
and a member of the team will be in touch.
Scan to enquire