2025 ICAA Annual Convention & Trade Show
October 8 - 11, 2025
Orlando, FL
Jonathan Belanus
JB Insulation & Drywall
2025 ICAA President
Michael Kwart
ICAA Executive Director
Join Us For ICAA 2025!
ICAA invites you to our “Strictly Business” 2025 Convention & Trade
Show, where we’ll focus on the practical, professional, and business-
oriented aspects of the industry. The educational sessions will
(mostly) center around serious discussions, no-nonsense strategies,
and proven solutions -- all aimed at improving business operations,
increasing efficiency, and driving profitability.
This year, we expect to host the largest number of Trade Show
exhibitors yet. You should expect to find everything you’re looking
for and discover something new; to have ample opportunity to meet
with company representatives — not only on the Trade Show floor but
on the golf course or over a great meal; and to learn from
professionally-led trainings on Friday and Saturday with crucial new
information on hiring and maintaining a workforce, scope creep,
codes and standards, and more topics designed to help you to fortify
and grow your business. You should also expect to have a fun time at
this year’s Insulation Feud!
When it comes to business, exceeding expectations is what ICAA
strives for. We take great pride in offering an expansive selection of
vendors on the Trade Show floor, and producing targeted educational
programming to help you navigate the ever-changing marketplace.
Our mission is to provide you with the knowledge, support, and
confidence to build and protect your business.
We can’t wait to see you in Orlando for ICAA 2025!
Wednesday, October 8
11:00 am
ICAA Golf Outing
Disney’s Lake Buena Vista
Championship Golf Course
5:00 - 7:00 pm
Welcome Reception
Thursday, October 9
10:00 am - 5:00 pm
ICAA 2025 TRADE SHOW
12:00 Noon - 1:00 pm
Networking Lunch
Friday, October 10
9:00 - 10:15 am
SPF in Retrofit Attics:
From the Phone Call
to the Install
10:15 - 11:00 am
Lessons Learned from
A Life Selling Insulation
11:00 am - 12:00 pm
Trust Your Gut: The Ultimate Guide to
Residential Construction Contracts
12:00 Noon - 1:00 pm
Networking Lunch
1:00 - 1:30 pm
Work With & Lead People Not Like You:
Effective Communication in Family-
Owned Businesses
Schedule-at-a-Glance
1:30 - 2:00 pm
Insulators Roundtable
2:00 - 2:30 pm
Think You Know Insulation? Put It To
the Test! Insulation Feud is Back!
2:30 - 3:30 pm
Update of the New Energy
Codes: IECC Codes and
ASHRAE Standards
Saturday, October 11
9:00 - 10:30 am
Staying Above Board: Understanding
ICE, I-9 Audits, E-Verify, and
Contracting with 1099 Workers
My first time to the ICAA show was well worth it. One piece of
knowledge from one of the speakers helped me to collect
past due accounts from my contractors. I have been in the
construction industry going on 50 years next year. The info I
learned at ICAA was a game changer for my business.
Valli Moore, RBH Insulation
ICAA Member
Register Online
www.insulate.org/icaa2025
Page 2
Schedule Detail
FRIDAY, OCTOBER 10
9:00 - 10:15 am *BPI CEU credit
SPF IN RETROFIT ATTICS: FROM
THE PHONE CALL TO THE INSTALL
Brian Coté, Spray Foam Manager, Installed
Building Products & Chair, ICAA Spray Foam
Task Force
Tom Calzavara, Sr. Manager, Spray Foam
Technical Sales/Building Insulation, Johns
Manville & Co-Chair, ICAA Technical/
Marketing Committee
From conditioned to unconditioned attics,
we’ll cover the A-Zs of performing a quality
job at a profit. From the initial phone call all
the way through project completion and
customer follow-up, this session will cover
the details of walk around, point-of-sale,
estimating and avoiding material
miscalculations, to bid terms and conditions
and exclusions, site preparation, and the
installer operating the spray gun. We’ll
discuss factors that can increase product
yield in the field and how to account for them
when preparing your job proposal.
We’ll also address safety protocols from
storage and handling to application and
cleanup, and discuss a list of non-negotiables
during the sales process. Plus, we’ll share tips
from a leading HVAC industry expert
including: how to manage open combustion
gas appliances in the attic, the impact of pre-
existing conditions, and red flags to anticipate
and look for when the building envelope
changes.
WEDNESDAY, OCTOBER 8
11:00 am
ICAA 2025 GOLF OUTING
Disney’s Lake Buena Vista
Championship Golf Course
Join your colleagues for a championship golf
experience before the show gets started.
ICAA attendees and exhibitors are invited to
play and network at this top-rated Walt
Disney World golf course for an afternoon of
18-holes. Players of all skill levels can join
the fun - and unmatched networking
opportunities - out on the green. Golfers will
enjoy coach transportation to and from the
course. See page 8 for details; separate
registration required.
5:00 – 7:00 pm
ICAA 2025 WELCOME RECEPTION
Kick off the fun with fellow industry
professionals with drinks and heavy hors
d’oeuvres in this opening gathering with
musical entertainment. Meet new friends
and strengthen existing relationships!
THURSDAY, OCTOBER 9
10:00 am - 5:00 pm
ICAA 2025 TRADE SHOW
12:00 – 1:00 pm
ICAA 2025 Networking Luncheon
Page 3
Register Online
www.insulate.org/icaa2025
Schedule Detail
10:15 - 11:00 am. *BPI CEU credit
LESSONS LEARNED FROM A
LIFE SELLING INSULATION
Matt Helminiak, Commercial Project
Manager, Davenport Commercial
Matt is a lifelong insulator, having grown up in an
insulation contracting family and running an
operation himself before becoming
Commissioner of Labor & Industry for the State
of Maryland. He rejoined the insulation industry
in 2025.
Selling insulation isn’t just about the product
— it’s about understanding your clients,
adapting to changing conditions, and
handling every project’s twists and turns.
One of the biggest lessons is the importance
of trust and clear communication; that a
successful sale goes beyond the contract.
It’s about staying involved through the
scope changes, change orders, and the
unexpected.
We all know managing crews is tough. It’s
hard to maintain motivation, consistency,
and quality when there’s high turnover,
different skill levels, and tough jobsite
conditions. How do you get your employees
to do what you want even when you aren’t
looking? Matt will discuss his real life
experiences and share practical tips for
fostering open communication, setting clear
expectations, and building a culture of
accountability. He’ll also discuss
considerations when thinking about jumping
into residential new construction or retrofit
work and designing successful
compensation plans for sales people. If you
want to learn from someone who’s lived
through the challenges, don’t miss Matt’s
discussion!
11:00 am - 12:00 pm
TRUST YOUR GUT: THE ULTIMATE GUIDE
TO RESIDENTIAL CONSTRUCTION
CONTRACTS
Karalynn Cromeens, Esq., The Cromeens
Law Firm
As a residential contractor, chances are
you’ve seen it all: litigation threats, withheld
payments, and indecisive clients who
change plans mid-project, or worse,
abandon a project altogether.
Are you prepared for the unexpected? How
do you protect your time and reputation
when even one unhappy customer could
derail your business?
Karalynn will show you how to create a
contract with clear expectations, breaking
down the essentials and guiding you to draft
contracts that work for you and your
business. Learn how to handle disputes like
the pro you are, how to include the right
warranties, how to define the scope of work,
and how to trust your gut when picking
clients. We’ll also tackle the ever-present
scope creep—when extra work sneaks into a
project. Who will pay for this additional
expense? We’ll give examples how to spot it
and minimize it.
Karalynn Cromeens is available for
free one-on-one consultations
Friday beginning at 1:00 p.m. To book
a free consultation, you must register
through the link ICAA will provide
upon Convention registration
confirmation.
12:00 - 1:00 pm
NETWORKING LUNCH
Page 4
Schedule Detail
1:00 - 1:30 pm
WORK WITH & LEAD PEOPLE NOT LIKE
YOU: EFFECTIVE COMMUNICATION IN
FAMILY-OWNED BUSINESSES
Kelly McDonald, McDonald Marketing
Managing a family business, is tough work.
Differences can add friction. People often
don’t see eye-to-eye, communication styles
may be different, and levels of experience
may be miles apart. How do you work
alongside someone who is quite different
from you, respect those differences, and be
effective in your role? Learn how to navigate
a complex work environment, build trust,
and solve problems. The result? Business
growth, higher profits, greater employee and
team engagement, and best-in-class
customer satisfaction and loyalty.
1:30 - 2:00 PM
INSULATORS ROUNDTABLE
Kelly McDonald, McDonald Marketing
In this guided, interactive session, you and
your peers will discuss topics such as
recruiting and retaining employees,
productivity enhancements, scope creep,
and finding and keeping good employees.
Come prepared to collaborate, discover, and
share ideas!
2:00 - 2:30 pm
THINK YOU KNOW INSULATION? PUT IT
TO THE TEST! INSULATION FEUD IS
BACK!
Michael Kwart, ICAA Executive Director
A fast-paced, fun, and educational session
where your insulation knowledge could win
you prizes! This quiz-style event is packed
with popular trivia, real-world scenarios,
and plenty of laughs. A panel of industry
experts will be on hand to offer instant
feedback, insights - and a few surprises. If
you're a seasoned pro or just getting started,
this is your chance to learn, compete, and
walk away a winner!
2:30 - 3:30 pm *BPI CEU credit
UPDATE OF THE NEW ENERGY CODES:
IECC CODES AND ASHRAE STANDARDS
JR Babineau, P.E., Research Manager
Building Sciences, Corporate R & D,
Johns Manville
Stay up-to-date with all the changes in the
new commercial and residential energy
codes. We’ll explain alternate compliance
paths (prescriptive, performance, and the
Energy Rating Index) and detail code-
acceptable cost-effective options. We’ll
discuss the increasing use of continuous
insulation and air and moisture barriers.
We’ll also discuss how the 2024 residential
codes offer more flexibility for builders to
achieve compliance.
SATURDAY, OCTOBER 11
9:00 - 10:30 am
STAYING ABOVE BOARD:
UNDERSTANDING ICE, I-9 AUDITS, E-
VERIFY, AND CONTRACTING WITH 1099
WORKERS
Douglas S. Jenks, Esq., Director, Auman
Mahan + Furry
We’ll analyze your rights as an employer if an
Immigration, Customs & Enforcement (ICE)
officer seeks access to your workplace. We’ll
discuss how to prepare for an ICE inspection
and audit of your I-9s, how to maintain your
personnel files, and how to avoid the most
common I-9 mistakes. We’ll also review the
E-verify program and how to correctly hire
1099 workers.
Page 5
ICAA 2025 Sponsors
Thank you to the Sponsors of the 2025 ICAA Annual Convention & Trade Show. We are
grateful for your support and participation in our event.
as of July 10, 2025
Gold Sponsors
Platinum Sponsors
Diamond Sponsor
Silver Sponsors
Bronze Sponsors
Page 6
Register Online
www.insulate.org/icaa2025
Hotel Information
Disney’s Coronado Springs Resort
1001 W. Buena Vista Drive
Lake Buena Vista, FL 32830
ICAA Rate
$259 per night, plus tax
$309 per night, plus tax (Tower)
single/double occupancy
Celebrate the unique blend of Spanish,
Mexican and Southwest American
cultures at Disney’s Coronado Springs
Resort.
This beautiful lakeside oasis offers
classic influences, Disney touches, and
modern comforts to energize and
inspire.
Reservations
Online: bit.ly/icaa2025hotel
Phone: 407-939-4686
If making reservations by phone, be sure to reference the ICAA Convention & Trade
Show. Book as early as possible to secure room availability and the ICAA discounted
group rate.
Using the above link, attendees can also purchase discounted Disney theme park
tickets. Please note tickets will only be available to purchase seven days before,
during, and seven days after the event. Available to attendees of ICAA 2025 only.
Please note: The only official way to book rooms is by using the link or phone number above. Rooms
booked through an alternative method or third party could carry hidden costs and are not guaranteed.
Page 7
ICAA 2025 Golf Outing Information
Located 10 minutes from Disney’s Coronado Springs Resort, this
classic country-club style championship golf course winds through
pastel villas, pine forests, palmettos, and sparkling lakes.
Disney’s Lake Buena Vista Golf Course has hosted the PGA Tour, the
LPGA Tour, and USGA events. Certified by Audubon International as a
Cooperative Wildlife Sanctuary, the 18-hole course was conceived by
Joe Lee and most notably features elevated bunkered greens that put
a premium on accurate approach shots. Test your skills and fortitude
at the demanding 7th hole with its challenging island green.
Wednesday, October 8, 11:00 am
Disney’s Lake Buena Vista Golf Course
Golf Schedule:
10:15 am
Golfers board coach transportation from hotel
to Disney’s Lake Buena Vista Golf Course
11:00 am
Tee-time/Shotgun start
Golf Registration fee: $279 per player*
Fee includes box lunch, green fees, cart, and
pre-round practice range balls.
All carts include GPS Yardage System
Club Rental fee (optional): $72, includes
2 sleeves of Taylormade golf balls
Register for the ICAA 2025 Golf Outing online at
www.insulate.org/icaa2025
* You must be a registered attendee of ICAA 2025 to participate in the Golf Outing.
Page 8
ICAA 2025 FAQs
How much does it cost to attend ICAA
2025?
Registration fees depend on
membership status. Please see page 10
of this brochure for the fee schedule.
How do I register for ICAA 2025?
All attendees must register online at
www.insulate.org/icaa2025. Exhibiting
companies and sponsors will register
their staff through a separate process.
What is the Contractor BOGO deal?
Contractors can buy one registration
and get one additional registration for
$195. Both registrants must be
contractors to quality for this discount,
which is automatically applied through
the online registration form.
What is included in my registration fee?
Registration fees are for entry into the
Trade Show and attendance to the
General Sessions, as well as the
Welcome Reception on Wednesday,
breakfast/lunch on Thursday & Friday,
and breakfast on Saturday.
Hotel, airfare, and other travel costs are
not included. Registration fee for the
Golf Outing is separate (see page 8).
Is my hotel room included in my
registration fee?
No. ICAA has negotiated a special rate
for attendees, but your registration fee
does not include the cost of your hotel
room.
Each attendee (including exhibitors and
sponsors) is responsible for making their
own hotel reservations with Disney’s
Coronado Springs Resort. ICAA does not
book room reservations. See page 7 of
this brochure for instructions and
pricing for booking your room.
How do I register for the Golf Outing?
See page 8.
How do I get from the airport to the
hotel?
Attendees are responsible for their own
airport/hotel transportation. The hotel is
approximately 25 minutes from Orlando
International Airport.
Who can I contact with additional
questions?
Email us at office@insulate.org or call
703-739-0356. We’re here to help!
Page 9
Register Online
www.insulate.org/icaa2025
Registration Information
Register Online at www.insulate.org/icaa2025
REGISTRATION FEES
ICAA Member
Non-Member
Spouse
Child (16 and under)
Golf Outing (see page 8 for details)
BEFORE AUGUST 1
$595
$795
$150
$60
$279
AFTER AUGUST 1
$645
$845
$150
$60
$279
CONTRACTOR ONLY BOGO SPECIAL!
Buy one registration, get another one for just $195. BOGO discount automatically
applied in online registration. All contractors eligible. BOGO not available for golf
registration.
NOT AN ICAA MEMBER?
You are still welcome to attend (see non-member registration rate above).
We encourage you to join today! New Members get a FREE registration!
www.insulate.org/join
The Fine Print
Registration fees include admission to the
Trade Show, reception, scheduled meals,
and all educational sessions.
Cancellation Policy: Registration fees for
cancellations received in writing by August
1, 2025 will be credited toward next year’s
Convention (minus a $100 processing fee).
Cancellations after this date or no-shows
will forfeit the registration fee.
Page 10
Meet Our Speakers
Our panel of professional speakers are all experts in their field and, having worked with ICAA as session speakers
and/or webinar leaders before, are familiar with the priorities and concerns of insulation contractors and
business owners. We are proud to present the 2025 lineup of educational session leaders for ICAA 2025.
JR Babineau, P.E.
Research Manager Building Sciences,
Corporate R & D
Johns Manville
Tom Calzavara
Sr. Manager, Spray Foam Technical
Sales/Building Insulation
Johns Manville
Co-Chair, ICAA Technical/
Marketing Committee
Brian Coté
Spray Foam Manager
Installed Building Products
Chair, ICAA Spray Foam Task Force
Karalynn Cromeens, Esq.
The Cromeens Law Firm
Matt Helminiak
Commercial Project
Manager
Davenport Commercial
Kelly McDonald
McDonald Marketing
Douglas S. Jenks, Esq.,
Director
Auman Mahan + Furry
Michael Kwart
Executive Director
ICAA
www.insulate.org/icaa2025
REGISTER
ONLINE
ICAA invites you to our “Strictly Business” 2025 Convention &
Trade Show, where we’ll focus on improving business
operations, increasing efficiency, and driving profitability.
As relatively new business owners in the industry, our
attendance at the ICAA Annual Convention proved
invaluable. We connected with new vendors, discovered new
innovative products, expanded our professional network,
and gained incredible insights from industry experts. We
found this event to be extremely valuable and look forward
to attending again.
Bill and Katy Schroeer. Buckley Insulation
ICAA Members
Insulation Contractors Association of America
703-739-0356 | www.insulate.org | icaa@insulate.org