branding manual latest

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Brand

Guidelines

Contents

Introduction

Colourx

Typography

Logo

Illustrations

Voice & Tone

Introduction

Welcome to Aashna Oberoi Cosmetics, where design becomes a transformative experience

beyond aesthetics. Drawing from rich cultural heritage, we specialize in crafting bespoke

makeup rooted in timeless elegance and artistic excellence. We believe in makeup’s power to

tell unique stories, allowing individuals to express their inner beauty and heritage with grace.

Mission Statement:

Here at Aashna Oberoi Cosmetics, we are dedicated to infusing the world of makeup with a

timeless essence. Our mission is to inspire and empower individuals, catalyzing a new era where

the marriage of timeless aesthetics and modern creativity creates enduring legacies.

Vision:

Our vision at Aashna Oberoi Cosmetics is to redefine the global makeup landscape by drawing

from timeless aesthetics and embracing modern creativity to shape enduring legacies that

transcend borders and cultures. Through fostering a global community, we celebrate diversity

and individuality, allowing each person to find their own voice and expression through makeup

artistry.

Colours

Primary Colours

Secondary Colours

Florentine

Gold #c1a66f

Terracotta Sun-

set #e39370

Rustic Medallion

#d47e29

Renaissance

Red #9f4223

Olive Grove

#809471

Tuscan Sand

#eedab7

Typography

Florence, The City of Lillies

Amandine, 20-60pt

Glacial Indifference, 8-15pt

HEADING

BODY

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