Photon Brandbook

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Style

23

What details to choose to enhance our projects

Style

Illustrations

Illustrations are an addition and

not key elements of publications.

They should only complement

texts and not draw away the

attention from it. Graphics must,

therefore, be simple, legible and

minimalist to effectively convey

required meaning.

Such an effect can be achieved

only by using a few graphic

elements to avoid distraction.

To maintain a proper contrast

among these elements, such

illustrations should have a white,

clean background.

Although the shades of orange

and navy blue are the leading

colors, it is often desirable to

make illustrations more diverse by

using secondary colors – blue and

green.

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