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CASE STUDY: AUDI
Optimizing a Channel
Incentive Program
When it comes to recognizing your top performers, Staples
Promotional Products goes beyond providing branded recognition
gifts – we’re here to build complete experiences that engage your
teams at every stage of their journey. Offering bespoke, easy-
to-use solutions to track and deliver rewards, our incentives and
recognition platforms enable workers to redeem points for gifts
and experiences they find truly fulfilling.
THE ASK
Our client partners at Audi Canada came to us looking
for a solution to help maximize their original
equipment manufacturer (OEM) brake part
dealership sales. To realize that goal, the
proposed program needed to improve the
user experience of the existing dealer incentive
platform by simplifying the OEM work form
submission process, streamline administrator approval of
those submissions, and optimize point redemptions for members.
THE BIG QUESTION
How do you motivate a group of sellers or dealers that are outside of your direct management?
Our channel incentives and supply chain strategies look to accomplish exactly that; motivate targeted
sellers to hit your specific key performance indicators. In this case, how could we influence Audi Canada’s
dealers to limit selling generic off-the-shelf parts in favour of premium OEM parts?
R E WA R D S T H AT C O N N E C T
H O M E
E V E N T E X P E R I E N C E S
C A S E S T U D Y