Edition 2 - December 2024

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Industry

Viksit Surat For Viksit Bharat:

An Economic Masterplan For Gems

& Jewellery Industry Of Surat

Legacy Rediscovered:

The Lesser Known Traditional Jewellery

Across India

The Raj: The Colonial Impact

On India’s Jewellery Making Industry

Gentlemen Prefer Art Deco

Wealth Gap Vs Jewellery Demand

India’s Gem And Jewellery Industry:

Radiating Opportunity

The Secret To Great Success In The

Diamond Industry - Branding

The Role Of Lighting In Revealing

The True Beauty Of Diamonds

Charting A Radiant Future: The

Lab-Grown Diamond Odyssey

Designing A New Generation

Of Creativity: SJMA Training

Institute

Elevating Surat’s Jewellery Industry

Through Labour Law Compliance

Table of Content

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Trends

Breakfast At Tiffany’s: The Experiential

Journey From Diamonds To Desserts

By Jewellery Brands

How The Culture Of Self-Love Has

Given Rise To The Demand For

Personalized Jewellery

Bling & Brew: The Best Jewellery

Coffee Table Books

The Journey Of A Visionary: From

Art Enthusiast To Jewelry Pioneer

Events

Putting Surat At The Centre Of

Retailer’s Map

SJMA Health Check-Up Camp:

Upholding The Value Of

‘Healthy SJMA’

A Week Of Camaraderie:

SJMA Sportsweek

SustainablityÊ

Sustainability in the Gems & Jewellery

Industry: The Role Of The Responsible

Jewellery Council

From Mine To Market: Navigating

The Traceability Of Diamond And Gold

Capsule Collections And Sustainability:

Ulysse Nardin Leading The Way

Image Courtesy: www.harrods.com

Image Courtesy: www.assouline.com

Image Courtesy: www.commoditymonitor.org

Mr.Vijay Mangukiya

Secretary, SJMA

Mr. Rajesh Lunagariya

Treasurer, SJMA

Mr.Kishor Vaghasiya

Joint Secretary, SJMA

Just like the first edition, this edition too

continues to showcase the roots of our

industry while also embracing its evolution.

I hope you enjoy our journey of embarking

on stories that are relevant to our gems and

jewellery industry.

As you turn the pages of this second edition,

I invite you to immerse yourself in the

stories, trends, and insights that make our

industry truly special. And unfurl a world of

insights, views and events.

Mr. Kalpesh Vaghasiya

IMM, Past President, SJMA

Here’s to another chapter of creativity,

collaboration, and growth. I hope you enjoy

exploring the Rootz of our dynamism in the

second edition.

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At the outset, I welcome you back to our

pages. Last year, in 2023, you took in the

words of the first edition of our Rootz

Magazine. This year too, I invite you to read

and relish the narratives that ink our pages.

Rootz Magazine was a thought penned to

life, an extension of our erstwhile Rootz

Exhibition which has already established

itself as a distinguished exhibition catering

specifically to the B2B clientele. And this

year too, the magazine continues to carry the

mantle of being another platform for the

gems and jewellery industry of Surat, India

and the world.

This year, 2024 has seen many new chapters

unfold in various nooks, corners and sectors

of the country. And one that stands out for

me is the fact that our very own Surat, the

hub of jewellery manufacturing has been

identified as one of the growth hubs by the

government of India. I am sure that we will

prove our mettle in this matter and see the

name and efforts of our city shine nationally

and globally. The cover story of our

magazine pays an ode to this development.

Mr.Jayanti Savaliya

President, SJMA

Mr. Amit Korat

Vice President, SJMA

Visionary's Desk

Dear distinguished readers

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Surat - Mumbai - Chennai - Bangalore - Coimbatore - Hyderabad - Vijayawada - Thrissur - USA

5,Rajamannar Street 2 nd Floor, Gopathi Narayanaswami Che�y Rd, T. Nagar, Chennai, Tamil Nadu 600017

It feels wonderful and surreal to say this. It was

in 2023 that the seed of a magazine was planted

and in 2024 it has bloomed. Rootz Magazine

was born out of the vision to ink the history,

legacy and future of the gems and jewellery

industry. And today as we commemorate

another year of India's unique B2B Exhibition-Rootz, we

celebrate the second year of its magazine too.

Needless to say, the year 2024 has been a tumultuous one. But

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hub in its vision of Viksit Bharat 2047. The city has always been

an integral part of the nation's growth story and as can be seen

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and jewellery industry growing by 2047. Maybe even more.

This issue of our magazine stands true to our vision- of going

to the Rootz. But at the same time, we also delve into the

branches that have sprouted in the sector, the leaves that have

grown in the industry and growths that have been planted. It is

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Come, we invite you once again to lose yourself amongst our

chapters.

Regards

Editorial & Marketing Team

An Odyssey Of The Industry

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Viksit Surat For Viksit Bharat:

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Our Hon'ble Prime Minister, Shri Narendra Modi once said “Urban

planning will determine the fate of our cities in Amrit Kaal and it is only

well-planned cities that will determine the fate of India”

he Surat Economic Region (SER) already generates 25% of

Gujarat’s GDSP. Now, the plan is to make it a growth hub with

special focus on the gems and jewellery industry of the city.

Surat, which is often referred to as Laghu Bharat (Little India) by our

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Bhupendra Patel. One of the main highlights of the plan was that it

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Why SER?

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global leader in diamond cutting and polishing. NITI Aayog recognizes

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jewellery industry.

Summit, launched by Prime Minister Shri Narendra Modi during his

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In this global hub, Surat has played a major role by being the centre

for businessmen and industrialists who manage multi-million dollar

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The National Institution for Transforming India (NITI Aayog) has

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As Mr.Patel said

“Gujarat is the growth

engine of the country

and Gujarat’s growth

engine is Surat…

[sic].. It is the [sic]

responsibility of

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document is realized

on ground”

Image Courtesy: The Economic Times

Image Courtesy: The World Surat

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