The
power of
organic
03
Organic rises even further up the menu
04
Introducing the deZaan organic range
06
Inspirational Organic Recipes with
deZaan Master 01 (O11DQ)
09
A look at the growth of organic
18
Bakery & Snacks: A shift in perspective
13
INDEX
INDEX
Bringing cocoa expertise and
craft to organic ingredients
11
Ice Cream & Desserts: Plant-
based without compromise
15
Chocolate & confectionery: The science
behind great tasting organic cocoa
16
Our commitment to Sustainability
19
especially in Europe where organic is now the top clean label claim
consumers look for. Organic products – whether that’s chocolate
and confectionery, or bakery items – often come with a higher
price point, giving them a premium value add for manufacturers.
Health and quality aren’t the only concerns driving organic
purchases. Consumers are increasingly seeing organic as better
for the planet, too. With tight restrictions or complete bans on
non-organic pesticides, insecticides, fertilizers or other chemicals
used in growing and processing, organic farming aims to protect
soil biodiversity and have a more positive impact on
the environment.
In response to this growing trend, ofi recently launched its first
100% segregated organic cocoa range. Our deZaan Organic
cocoa powder and cocoa butter are expertly crafted and
naturally sourced from organic certified farms. The cocoa beans
are then carefully traced through the supply chain to ensure the
integrity of the organic certification.
Organic rises
even further up
the menu
Organic foods aren’t new, however, the past few years have
seen significant additional growth in the category – particularly
when it comes to cocoa and cocoa ingredients. As the health
and wellness boom continues, consumers looking to improve
their diet view organic foods as a more natural and favorable
alternative. And this is having a noticeable impact
on purchasing decisions.
Health-conscious consumers are increasingly opting for organic
products, with many conflating organic certifications with quality.
In fact, the latest research by Innova shows organic is now the
third largest health claim globally and is continuing to grow,
With tight restrictions or complete bans on
non-organic pesticides, insecticides, fertilizers
or other chemicals used in growing and
processing, organic farming aims to protect soil
biodiversity and have a more positive impact on
the environment.
Top countries as a percentage (%) of total organic food and beverage* launches
(Global, 2021- H1 2022) Source: Innova Database.
*Excluding pet food, clinical nutrition, fruit and vegetables, sugar and sweeteners,
alcoholic beverages, supplements. Includes new and reformulated products.
FRANCE
GERMANY
UNITED STATES
SPAIN
AUSTRIA
SWITZERLAND
14.0%
13.1%
12.3%
5.3%
3.6%
3.1%
05
"What would be your top reasons to
accept food that has been produced
using innovative farming practices?"
ORGANIC AND INNOVATIVE FARMING PRACTICES
GO TOGETHER FOR CONSUMERS
MORE NATURAL/ORGANIC
BETTER FOR THE PLANET
REDUCES HEALTH RISKS
01
02
03
CLEAN LABEL: A MOVEMENT WITH REGIONAL DIFFERENCES, ORGANIC IS TOP IN EUROPE
CLEAN LABEL CLAIMS AS A PERCENTAGE OF TOTAL FOOD AND BEVERAGE* LAUNCHES, BY REGION (2021)
GMO FREE
24.5%
14.1%
16.0%
17.0%
ORGANIC
NATURAL
ORGANIC
14.7%
3.5%
3.8%
8.1%
5.0%
4.0%
ORGANIC
ORGANIC
ORGANIC
ORGANIC
NATURAL
NATURAL
NATURAL
NATURAL
NATURAL
6.2%
4.9%
2.5%
GMO FREE
GMO FREE
NO ADDITIVES /
PRESERVATIVES
23.7%
7.3%
5.5%
15.3%
5.1%
NO ADDITIVES /
PRESERVATIVES
NO ADDITIVES /
PRESERVATIVES
NO ADDITIVES /
PRESERVATIVES
NO ADDITIVES /
PRESERVATIVES
NO ADDITIVES /
PRESERVATIVES
North America
Europe
Australasia
Middle Eastern/Africa
Latin America
Asia
Source: Innova Database
*Excluding pet food, clinical nutrition, fruit and vegetables, sugar and sweeteners,
alcoholic beverages, supplements. Includes new and reformulated products.
ORGANIC RISES UP THE AGENDA
With shoppers paying more attention to ingredients, origin,
production methods and ethical practices, organic stands
out as a way to appeal to or lessen consumers’ concerns.
And as food costs rise, organic ingredients represent a way to
signify quality as consumers seek out more value from their
shopping baskets.
In this edition, we explore the latest insights and trends
driving organic and its growth in Western Europe and North
America. We’ll also hear from ofi’s deZaan cocoa experts on
how organic cocoa can shine across product applications,
from bakery to beverages.
05
06
At deZaan, we’ve been crafting the finest quality cocoa
ingredients since 1911 and we’re now bringing that expertise
to the organic market. Just like our non-organic range,
our organic cocoa powder and cocoa butter have been
expertly crafted to help customers achieve the same great
outcomes in their recipes, every time.
The deZaan Organic range is versatile across many
application categories and is supported by full traceability
and organic certifications , with the goal of always helping
you create delicious, organic products that put taste and
quality at the center.
Introducing
the deZaan
Organic range
Expertly crafted to ensure customers
can achieve the same great outcomes in
their recipes, each and every time
INTERNATIONAL
Order your samples
today by visiting the
deZaan Organic website
07
Astra A pure prime pressed cocoa butter now
has a fully traceable organic option, Astra O.
Astra A has been the industry standard for
cocoa butter for decades. Characterized by its
silky texture and its neutral flavor, Astra A is the
preferred ingredient in a variety of delicious
recipes and applications.
With deZaan’s commitment to sustainability
and traceability, we are now adding certified*,
organic and traceable ingredients, including
Astra O cocoa butter, to our range. Astra O
is made with a blend of carefully selected
cocoa beans and has the same technical
properties as our classic Astra A cocoa butter
but now with organic credentials and using a
fully segregated and certified supply chain to
ensure organic traceability.
INTRODUCING THE DEZAAN ORGANIC RANGE
07
Astra O Organic Cocoa Butter
Chocolate and compound
coatings.
Blocks, Liquid and Chips.
Request a sample
*Accreditations available upon request
08
MILD
COCOA
LIGHT
BITTERNESS
LIGHT
ACIDITY
STRONG
CHOCOLATE
NOTES
Our Master O1 (O11DQ) Cocoa Powder has a
vibrant brown color, a wonderfully fine texture
and a rich chocolate taste. With significantly
fewer off-flavors than basic organic powders,
it delivers a well-balanced cocoa powder
with a luxurious mouthfeel. And having been
expertly milled to a very fine texture, it can be
used across multiple applications, from dairy
products to baked goods.
Chocolate milk, dairy dessert,
dairy alternatives, ice creams.
Flavor - rich chocolate, without
any bitterness. Color - light brown
Compound coatings, fillings and
spreads. Flavor - smooth chocolate
with mild cocoa notes.
Filling for biscuits and coatings of cereals.
Flavor - rich chocolate, without any bitterness.
*Accreditations available upon request
Master O1 (O11DQ)
Cocoa Powder
Request a sample
09
RECIPE / DEZAAN MASTER O1 (O11DQ)
09
INGREDIENTS LIST OF THE DRY MIX
Sugar*
Wheat Flour*
10-12% Fat Reduced Cocoa Powder*
Baking Powder
Salt
*Organic | Allergens: Wheat
RECIPE
550g Organic Vegan Brownie Mix
200g Water
200g Sunflower or Canola Oil
PREPARATION METHOD
Pre-heat oven to 170°C fan assisted. Prepare a deep square
cake pan (21x30cm) by lining with baking paper and lightly
greasing with a little oil.
In a mixing bowl add the Organic Vegan Brownie mix and
cold water. Mix it well. Add the oil step by step and mix well.
Stir it until the oil is fully incorporated.
Pour brownie mixture into cake pan, spreading it evenly
through the pan. Bake for about 18 minutes. Check if the
brownie is well baked. Once ready remove from oven, leave
for 20 minutes to cool before turning onto a cooling rack.
Cut into 24 (5x5cm) portions once cooled.
Organic Vegan
Brownies Mix
Brownies premix recipe featuring
deZaan Organic Master O1 (O11DQ).
Featuring a delightful chocolate flavor within a
fully vegan recipe that creates highly indulgent
mood lifting and all-natural organic plant-
based snack. Good for you, good for planet.
RECIPE / DEZAAN MASTER O1 (O11DQ)
10
INGREDIENTS LIST OF THE DRY MIX
Sugar*
Wheat Flour*
10-12% Fat Reduced Cocoa Powder*
Baking Powder
Salt
*Organic | Allergens: Wheat
RECIPE
525g Organic Brownie Mix
155g Melted Butter
30g Water
100g Whole Egg (2 eggs)
10g Almond Flakes
PREPARATION METHOD
Pre-heat oven to 175°C fan assisted. Prepare a deep square
cake pan (21x30cm) by lining with baking paper and lightly
greasing with a little oil or butter.
Melt the butter in the microwave. Add the melted butter and
Organic Brownie mix into a mixing bowl. Add the water and
eggs. Stir until the ingredients are just combined, no longer.
Pour brownie mixture into cake pan, spreading it evenly
through the pan. Bake for about 18 minutes. Check if the
brownie is well baked. Once ready remove from oven, leave
for 20 minutes to cool before turning onto a cooling rack.
Briefly toast the almond flakes in a pan over medium heat
and sprinkle over the top of the brownies for decoration
and an extra touch of crunchy indulgence.
Cut into 24 (5x5cm) portions once cooled.
Organic Indulgent
Brownies Mix
Indulgent organic brownie mix for home
baking with deZaan Master O1 (O11DQ)
organic cocoa powder.
Put a smile on your face with this all-natural
organic snack recipe. Delicious, indulgent and
full of delightful chocolate flavors, it's good for
you and good for the planet.
RECIPE / DEZAAN MASTER O1 (O11DQ)